PRFilter Technology PR Rankings February 2011

What are Technology companies trying to get the Media to talk about? PRFilter Technology PR Rankings February 2011

Highlights - BrandsTop 3 Technology brands mentioned in press releases – February 2011 1st 2nd 3rd• Releases mentioning Microsoft and Facebook were around twice as frequent as those mentioning Apple (ranked 5th).• Only 21 (11%) of the 190 prominent mentions of Microsoft related to Microsoft press releases.• Twitter highest riser in Top 10 with 45% more mentions in February 2011 compared to January 2011.• Ericsson, Nokia and ZTE mentions up significantly due to Mobile World Congress.• Significant reductions in releases mentioning Apple (-38%), Intel (-48%) and Google (-30%). This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Highlights – Topics/ProductsTop 3 Technology topics/products mentioned in press releases –February 2011 1st cloud 2nd website 3rd wireless• Releases mentioning “cloud” technologies were 2.3x more frequent as those mentioning “social media” (ranked 6th) this was down from 3.0x in January 2011.• Releases about new or existing “websites” still very popular despite questionable interest on the part of journalists and bloggers.• The highest ranked product is the iPhone, followed by the iPad though mentions of this are down (-37%) perhaps reflecting the calm before March’s iPad2 storm.• Some notable increases in mentions of Android (+19%), social media (+43%) and data centres/centers (+21%).• Mobile World Congress related increases seen in mentions of LTE (+30%) and NFC (+196%). This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Brand Feb Position Jan Position Movement Top 25 most mentioned Technology Brands in press releasesMicrosoft 1 2 1Facebook 2 3 1 Ranking February 2011 Verizon 3 1 (2) IBM 4 10 6 Notes on ranking methodology Apple 5 4 (1) • Based on 43,989 press releases from January 2011 Cisco 6 7 1 and 50,718 press releases from February 2011 indexed by PRFilter. Oracle 7 6 (1) HP 8 15 7 • Brands must be mentioned in the first 20 terms Intel 9 5 (4) used in the releases (excluding common words such as “a”, “the” etc) and must also appear more Twitter 10 20 10 than once in the release. Google 11 9 (2) SAP 12 16 4 • Brands can be mentioned in either their own Amazon 13 releases or other companies’ releases. 14 1 Canon 14 17 3 • Where the number of mentions is the same their Sony 15 13 (2) average prominence i.e. how near the start of theSamsung 16 8 (8) press release, is used as a tie breaker.Ericsson 17 31 14 Dell 18 19 1 BT 19 26 7 ZTE 20 37 17 Sage 21 27 6 Sprint 22 11 (11)Qualcomm 23 22 (1)Motorola 24 23 (1) Nokia 25 33 8 This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Brand Feb Activity Jan Activity % Change Top 25 most mentioned Technology Brands in press releasesMicrosoft 100 96 4%Facebook 94 81 16% Relative activity February 2011 Verizon 76 96 -21% IBM 49 43 15% Notes on ranking methodology Apple 48 78 -38% • Based on 43,989 press releases from January 2011 Cisco 45 48 -6% and 50,718 press releases from February 2011 indexed by PRFilter. Oracle 45 60 -26% HP 42 29 43% • Brands must be mentioned in the first 20 terms Intel 38 72 -48% used in the releases (excluding common words such as “a”, “the” etc) and must also appear more Twitter 35 24 45% than once in the release. Google 33 47 -30% SAP 31 29 9% • Activity is a normalised score out of 100 with theAmazon 30 33 -8% February activity of the top brand – Microsoft – representing 100. Canon 29 27 8% Sony 29 33 -10% • Brands can be mentioned in either their ownSamsung 28 47 -41% releases or other companies’ releases.Ericsson 26 13 107% Dell 24 24 0% • Where the number of mentions is the same their average prominence i.e. how near the start of the BT 24 18 35% press release, is used as a tie breaker. ZTE 19 6 221% Sage 18 16 12% Sprint 18 36 -49%Qualcomm 16 19 -16%Motorola 15 19 -21% Nokia 15 11 40% This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Topic/Product Feb Rank Jan Rank Movement Top 50 most mentioned Technology cloud 1 3 2 website 2 1 (1) topics/products in press releases wireless 3 2 (1) app 4 4 0 iPhone social media 5 6 5 9 0 3 Ranking February 2011 Android 7 10 3 smartphone 8 11 3 broadband 9 8 (1) Notes on ranking methodology LTE 10 19 9 semiconductor 11 7 (4) • Based on 43,989 press releases from January LED 12 12 0 data center/centre 13 18 5 2011 and 50,718 press releases from iPad 14 6 (8) February 2011 indexed by PRFilter. server 15 16 1 PC 16 14 (2) tablet 17 13 (4) • Topics or products must be mentioned in the email 18 17 (1) social network 19 24 5 first 20 terms used in the releases (excluding satellite 20 25 5 common words such as “a”, “the” etc) and HD 21 15 (6) must also appear more than once in the cloud computing 22 20 (2) release. GPS 23 23 0 CRM 24 22 (2) wi fi 25 32 7 mobile device 26 30 4 • Where the number of mentions is the sameinformation/info security 27 61 34 their average prominence i.e. how near the ethernet 28 41 13 start of the press release, is used as a tie open source 29 36 7 breaker. Mac 30 21 (9) mobile operator 31 73 42 backup 32 35 3 ERP 33 44 11 VMware 34 57 23 digital media 35 29 (6) mobile phone 36 38 2 Blackberry 37 53 16 search engine 38 28 (10) SEO 39 33 (6) mobile broadband 40 27 (13) DVD 41 31 (10) NFC 42 72 30 mobile application 43 40 (3) iPhone app 44 39 (5) mobile app 45 34 (11) video game 46 49 3 social game 47 55 8 iPod 48 26 (22) Microsoft dynamics 49 56 7 LCD 50 47 (3) This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Topic/Product Feb Activity Jan Activity % Change cloud 100 90 12% Top 50 most mentioned Technology website 90 105 -14% topics/products in press releases wireless 78 94 -17% app 75 85 -12% iPhone 45 54 -18% social media 43 30 42% Relative activity February 2011 Android 35 29 19% smartphone 32 29 10% broadband 27 35 -22% Notes on ranking methodology LTE 27 21 30% semiconductor 26 37 -30% LED 25 28 -11% • Based on 43,989 press releases from January data center/centre 25 21 21% 2011 and 50,718 press releases from February iPad 25 40 -37% 2011 indexed by PRFilter. server 22 22 2% PC 22 26 -17% tablet 19 26 -28% • Topics or products must be mentioned in the email 19 22 -14% social network 17 14 22% first 20 terms used in the releases (excluding satellite 14 14 1% common words such as “a”, “the” etc) and HD 13 22 -41% must also appear more than once in the cloud computing 13 16 -19% release. GPS 12 14 -12% CRM 12 16 -23% wi fi 12 11 16% mobile device 12 11 5% • Activity is a normalised score out of 100 withinformation/info security 12 5 141% the February activity of the top topic – cloud – ethernet 11 8 37% representing 100. open source 11 10 11% Mac 10 16 -36% mobile operator 10 2 290% backup 9 10 -8% • Where the number of mentions is the same ERP 9 8 17% their average prominence i.e. how near the VMware 9 5 63% start of the press release, is used as a tie digital media 9 11 -23% breaker. mobile phone 9 8 4% Blackberry 9 6 44% search engine 8 11 -27% SEO 8 10 -19% mobile broadband 8 12 -34% DVD 8 11 -30% NFC 7 2 196% mobile application 7 8 -9% iPhone app 7 8 -15% mobile app 7 10 -33% video game 7 6 4% social game 5 6 -7% iPod 5 13 -59% Microsoft dynamics 5 6 -13% LCD 5 7 -34% This work by RealWire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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PRFilter Technology PR Rankings February 2011

by RealWire on Mar 16, 2011

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PRFilter Technology PR Rankings February 2011 — Presentation Transcript