The Twitter Influencer Weekly Bulletin12 September to 18 SeptemberThe weeks guide to technology influencer activity on Twi...
12 September to 18 September        About this research        Apollo Researchs Twitter Survey monitors just those people ...
12 September to 18 September         What were the influencers writing about?                                             ...
12 September to 18 September         Which companies were the influencers writing about?                                  ...
12 September to 18 September         Who wielded the most influence this week?                                   0   5000 ...
12 September to 18 September         Who was re-tweeted the most?                                                         ...
12 September to 18 September         Output by day                                                  This shows the number ...
12 September to 18 September         Company impact by day                                                                ...
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Apollo Research Weekly Twitter Bulletin - 19th September 2011

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110919 twib

  1. 1. The Twitter Influencer Weekly Bulletin12 September to 18 SeptemberThe weeks guide to technology influencer activity on Twitter
  2. 2. 12 September to 18 September About this research Apollo Researchs Twitter Survey monitors just those people who make and shape the technology agenda. The service concentrates on monitoring the technology opinion formers who have an independence from the vendors. These people tend to fall into two main groups: the writers (journalists, bloggers, etc.) and the technology analysts. The survey monitors the tweets from 5,242 influencers whose level of impact is determined by three factors: 1. the quality of the people that follow them; 2. the numbers of quality people following them; and 3. the extent to which they are referenced by other influencers. Our weekly bulletin looks at the activity from these influencers over the last week and includes the topics (hashtags) that have grabbed the influencers attention, the companies they have tweeted most about and how their activity has been spread over the week. The week in numbers How does your company compare with its rivals on Twitter? In the last week 368 different technology Number of tweets this week: 28,001 companies were mentioned by 1,748 different influencers. Number of influencers tweeting: 1,748 Number that were tech writers: 1,056 Did your company get its fair share of coverage on Twitter? Number that were tech analysts: 692 Number of different hashtags used: 3,443 To find out how your companys share compared with that of your rivals and which Number of tech companies mentioned: 368 influencers are driving the agenda in your sector then call us today on +44(0)8979 Number of influencers retweeted 246 4443.www.apolloresearch.com 2
  3. 3. 12 September to 18 September What were the influencers writing about? Tech Analysts These were the ten hashtags that the technology analysts tweeted most about last week and, through their influence, made the biggest impact. Impact The biggest, by 2%, from SAPTechEd was IDF2011. The hashtags bldwin, infor10 and TaleoWorld completed the top five. Tech Writers The chart shows the ten hashtags most often used by the technology writers last week and the impact that they made on Twitter. Impact The biggest by 23% from tcdisrupt was SAPTechEd. The hashtags techeurope, democon and bldwin completed the top five.www.apolloresearch.com 3
  4. 4. 12 September to 18 September Which companies were the influencers writing about? 0 1000 2000 3000 4000 5000 6000 7000 8000 Tech Analysts Impact These are the top 10 companies that the Apple technology analysts covered the most. Microsoft Both the analysts and the writers covered Google Apple more than any other company. IBM Intel THX Hewlett-Packard Research In Motion Oracle AT & T 0 1000 2000 3000Impact 4000 5000 6000 7000 8000 Tech Writers If you compare the writers top ten with the Apple analysts top companies then you can see Google that the top company, Apple, was the Microsoft same as the analysts top company but the second company, Google, was different. Intel Amazon Samsung Netflix AT & T Sony THXwww.apolloresearch.com 4
  5. 5. 12 September to 18 September Who wielded the most influence this week? 0 5000 10000 Impact 15000 20000 25000 30000 35000 40000 Tech Analysts These are the top 10 technology analysts James Governor that made the biggest impact from the 693 Ray Wang analysts that tweeted last week. James Governor (monkchips) tweeted 211 times Jeremiah Owyang (thats an average of 30.1 tweets per day). Alan Silberberg James Kobielus The impact that James Governor delivers Vanessa Alvarez is related to the high number of quality Jeffrey Hammond people (end users, commentators and other influencers) who follow the tweets. Chris Gaun Stephen OGrady Michael Fauscette 0 2000 Impact 4000 6000 8000 10000 12000 Tech Writers Out of the 1056 technology writers that Brian Stelter tweeted last week, these were the top 10 Alexis Madrigal that made the biggest impact from their tweets. Ben Goldacre Charles Arthur You can see that Brian Stelter Christofer Hoff (brianstelter) made the most impact Adrian Bridgwater followed by Alexis Madrigal Tom Merritt (alexismadrigal). Chris Pirillo Caitlin Moran Dennis Howlettwww.apolloresearch.com 5
  6. 6. 12 September to 18 September Who was re-tweeted the most? These are the top 10 technology Sascha Segan 5% William Band influencers that were re-tweeted the most Lance Ulanoff 3% by other influencers. The percentages 5% shown here is the share of the top 10 that Ezra Klein each of the influencers gained. 5% Jeffrey Hammond Christofer Hoff 27% In total 246 different influencers were re- 6% tweeted by their fellow influencers this week. The influencer that had the biggest Michael Krigsman re-tweet impact was Jeffrey Hammond 8% (jhammond). Michael Fauscette Ray Wang 9% 22% Thomas Wailgum 10%www.apolloresearch.com 6
  7. 7. 12 September to 18 September Output by day This shows the number of total number of 8000 tweets by day from the 1,748 influencers that tweeted last week. 6000 In total there were 28,001 tweets posted by the 1,748 influencers and the day that 4000 Tweets Writers saw more tweets than any other was last Analysts Tuesday. 2000 0 Hashtag impact by day This chart shows the impact that the top TaleoWorld 10 hashtags made each day last week. SAPTechEd infor10 Infor IDF2011 gov20 ensw cloud CIOwww.apolloresearch.com 7
  8. 8. 12 September to 18 September Company impact by day This chart shows the impact that the top THX 10 companies made each day last week. Samsung Research In Motion Microsoft Intel IBM Google AT & T Apple Amazon Did you know? Apollo has a wealth of information on how you and your competitors are being covered on Twitter, including: Apollo Research • Your share of coverage benchmarked against competitors 6 The Mews • Which influencers cover you, the competition, and their relative authority 53 High Street • Profiles of the most influential tweeters Hampton Hill TW12 1ND Tel: +44 (0)20 8979 4443 Contact us today to request a sample report by email: enquiries@apolloresearch.com, or call us on +44(0) 20 8979 4443.www.apolloresearch.com 8

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