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How charities can get ahead by becoming social | John Monks – Head of Social Business Design at LBi
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How charities can get ahead by becoming social | John Monks – Head of Social Business Design at LBi

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  • The definitions tend to be negative and indeed this is generally the case for businesses as well. This is interesting as in human society and business as in all nature, what is negative for one party will create opportunity for others.Disruption has been The steam engine disrupted farming, transport, warDigital media disrupted video (good for Apple & Netflix, bad for Bockbuster) The Cloud is disrupting BIG systems (Salesforce.com disrupting Oracle/Siebel)
  • Kodak founded in 19th Century and had the dominant position in the filme business through the whole of the 20th century. In 1976, it had a 90% share of the photographic market. By the start of the 21st century, it was facing disruption, but was still profitable in 2007. By 2012, the $6bn company had filed for bankruptcyDigital cameras dirsrupted because the instantaneous nature was so compelling film became niche (good for samsung, bad for Kodak
  • Spotify launched in 2008 – now has a catalogue of 20 million tracks
  • Crowd-sourced knowledge disrupted research (wikipedia was launched in 2001 and 11 years later Britannica went out of print – after almost 250 years)
  • If this is the dot matrix, what will it look like in 2023?
  • Dell disrupted the PC business – IBM pulled out in 2005Second disruption in the mainframe market as cloud computing started – Buys PWC consulting in 2002Bravery required by execs
  • Nike+ launched in 2006Now 6 million usersAllows users to track their every movement and share with others.Since nike+30% reduction in traditional media spend – 14 % increase in market shareIt offers the opportunity to access completely new sources of revenue (Tesco to tesco.com)
  • Nike+ launched in 2006Now 6 million usersAllows users to track their every movement and share with others.Since nike+30% reduction in traditional media spend – 14 % increase in market shareIt offers the opportunity to access completely new sources of revenue (Tesco to tesco.com)
  • Nike+ launched in 2006Now 6 million usersAllows users to track their every movement and share with others.Since nike+30% reduction in traditional media spend – 14 % increase in market shareIt offers the opportunity to access completely new sources of revenue (Tesco to tesco.com)
  • Transcript

    • 1. How to get ahead… by getting social Classified - Confidential
    • 2. Surveyhttp://goo.gl/LiKc5
    • 3. WHERE DO WE HAVE TO GO TODAY?
    • 4. What makes a social business? SKILLS STRUCTURESTOOLS PROCESSES
    • 5. WHAT IS SOCIALBUSINESS DESIGN?
    • 6. It’s very simple!It’s about everything thathappens inside anorganisationIt’s making the changesto the way organisationsand their people work tobring our digital magic tolife.
    • 7. BUT WHY?
    • 8. Digital Skillshttp://vimeo.com/16400941
    • 9. Disrupted Sight
    • 10. Disrupted Sound
    • 11. Disrupted Knowledge
    • 12. Consider the possibilities
    • 13. What does tomorrow hold?
    • 14. Digital disruption matters
    • 15. Risk
    • 16. Opportunity
    • 17. AND IN CHARITY…
    • 18. Giving $690 million
    • 19. Research supports the opportunityHarvard Business School: UC Berkeley:• Happy people give more • Feelings of connection• Giving makes people encourage good happy intentions and spur action
    • 20. Around one in five struggle to see the tangible benefits of becoming a social business – particularly medium sized companies YouGov / IAB poll 2012 Obstacles to becoming a social business 22% 18% 15% 14% 10% 10% 9% 9% 8% Cannot see the Need to train Do not have the Difficulty Staff are resistant Difficulty gaining Management are It requires long Other tangible benefits staff in order to budget to recruit identifying to change leadership buy-in resistant to term investment for re-organising use tools new staff relevant change to become more effectively technologies social Total• Q: And now thinking again about social business within your organisation, what challenges, if any, has your organisation faced becoming a social business?• Base: All 634
    • 21. AND YOU THINK…
    • 22. THE 3 THINGS…
    • 23. 1:Nurture your best talent • Invest in training (even if it’s only time) • Allow people to “play” at work
    • 24. 2:Experiment, fail fast, learn lots • Collaborate with partners & communities • Create nimble projects • Push new technologies
    • 25. 3:Stay social • Communicate your core purpose – this is what will get people interested • Use the tech to get your community working • Help your supporters to help you… by rattling the tins online ;-)

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