Online Video For Business: Strut Your Stuff — Presentation Transcript
photo by Shane Robinson
Online Video: Strut Your Stuff!
Roxanne Darling
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online video with @roxannedarling
Use the Tag: #nextlevelhi
Follow:
@roxannedarling
@hawaiiconventio
Presentation & Links:
barefeetstudios.com
Email Me:
roxanne@barefeetstudios.com
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online video with @roxannedarling
Profits Matter
Companies using social media
make more money.
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online video with @roxannedarling
Wallflowers Selectives Butterflies Mavens
Top 100 Brands Engagement Study
Revenue Growth (%) Net Margin Growth (%)
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+18% 15
+10% 10
+5% 5
-6%
0
-2% +4%
-4% -5
-11% -10
-15
Source: Altimeter, July 2009
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online video with @roxannedarling
Why Video?
fastest growing sector
most positive brand response
most emotional message
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online video with @roxannedarling
% Watched Internet Video in Last Week
Approximately
69 Million
30
27
22.5
18 15
15
12
7.5
7 8
0
2004 2004 2006 2007 2008 2009
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online video with @roxannedarling
Internet Ad Spending in $ Millions
Growth of Video Advertising
0 300 600 900 1200
2008 734
2009 1017
+37%
Source: Interactive Advertising Bureau
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online video with @roxannedarling
Many Choices
Live Stream: Computer or Phone
Web Cam Conversations
Screencasts & Slideshows
Episodic Internet TV
Sponsor Internet Video
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online video with @roxannedarling
Go Live
Fast
Easy
Mobile
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online video with @roxannedarling
360
viewers and
he's not
home!
chris.pirillo.com
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online video with @roxannedarling
Video Clip at barefeetstudios.com
qik.com/rox
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online video with @roxannedarling
qik.com/peterliu47
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online video with @roxannedarling
White House Live Stream
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online video with @roxannedarling
Web Cam
Fast
Easy
Convenient
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online video with @roxannedarling
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online video with @roxannedarling
Video Clip at barefeetstudios.com
Gary Vaynerchuck Why wait?
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online video with @roxannedarling
Screencasts
Slideshows
educational
no video camera required
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online video with @roxannedarling
screencastsonline.com
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online video with @roxannedarling
@equalman Social Media Revolution
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online video with @roxannedarling
Internet TV
not that easy
but you can play in the big leagues!
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online video with @roxannedarling
Video Clip at barefeetstudios.com
David Jones, Blogger vs. $4B Microchip
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online video with @roxannedarling
Johnson & Johnson
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online video with @roxannedarling
Video Clip at barefeetstudios.com
BeachWalks.tv on USS Nimitz
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online video with @roxannedarling
Sponsor Video
easy entry
learn as you go
get a built-in audience
super-powered SEO
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online video with @roxannedarling
Photo by Hawaii
on Flickr
Todd Cochrane • Blubrry.com
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online video with @roxannedarling
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online video with @roxannedarling
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online video with @roxannedarling
71% Website Conversion
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online video with @roxannedarling
Brand Positive
“Since watching BeachWalks.tv,
do you have more or less desire
to visit Hawaii?”
70%
35%
64
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Less Same More
5
Live Here
0%
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online video with @roxannedarling
Distribution
automated
massive
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online video with @roxannedarling
OP Blogs
Icons by Paul Robert Lloyd
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Strut = Share
Just do your thing. Share it.
Let technology work for you.
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Use Online Video
for:
Education & Entertainment
Marketing & PR
Customer Service
HR & Recruiting
Change the World
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online video with @roxannedarling
Come Join with Me
Life comes swiftly at you suddenly
Takes you by surprise
Unexpected feels so hectic
No time to decide
Leave your conflict
Leave your strife
Bring an open mind
Try your luck & roll the dice
Win more than a grand prize...
Shanghai Preservation Project
Video Clip at barefeetstudios.com
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Come and Join Us!
photo by Joe Phillipson
Roxanne Darling www.BareFeetStudios.com
@roxannedarling www.BeachWalks.tv
www.KnowHowCafe.com
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