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Online Video For Business: Strut Your Stuff

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    Online Video For Business: Strut Your Stuff Online Video For Business: Strut Your Stuff Presentation Transcript

    • photo by Shane Robinson Online Video: Strut Your Stuff! Roxanne Darling 1
    • online video with @roxannedarling Use the Tag: #nextlevelhi Follow: @roxannedarling @hawaiiconventio Presentation & Links: barefeetstudios.com Email Me: roxanne@barefeetstudios.com 2
    • online video with @roxannedarling Profits Matter Companies using social media make more money. 3
    • online video with @roxannedarling Wallflowers Selectives Butterflies Mavens Top 100 Brands Engagement Study Revenue Growth (%) Net Margin Growth (%) 20 +18% 15 +10% 10 +5% 5 -6% 0 -2% +4% -4% -5 -11% -10 -15 Source: Altimeter, July 2009 4
    • online video with @roxannedarling Why Video? fastest growing sector most positive brand response most emotional message 5
    • online video with @roxannedarling % Watched Internet Video in Last Week Approximately 69 Million 30 27 22.5 18 15 15 12 7.5 7 8 0 2004 2004 2006 2007 2008 2009 6
    • online video with @roxannedarling Internet Ad Spending in $ Millions Growth of Video Advertising 0 300 600 900 1200 2008 734 2009 1017 +37% Source: Interactive Advertising Bureau 7
    • online video with @roxannedarling Many Choices Live Stream: Computer or Phone Web Cam Conversations Screencasts & Slideshows Episodic Internet TV Sponsor Internet Video 8
    • online video with @roxannedarling Go Live Fast Easy Mobile 9
    • online video with @roxannedarling 360 viewers and he's not home! chris.pirillo.com 10
    • online video with @roxannedarling Video Clip at barefeetstudios.com qik.com/rox 11
    • online video with @roxannedarling qik.com/peterliu47 12
    • online video with @roxannedarling White House Live Stream 13
    • online video with @roxannedarling Web Cam Fast Easy Convenient 14
    • online video with @roxannedarling 15
    • online video with @roxannedarling Video Clip at barefeetstudios.com Gary Vaynerchuck Why wait? 16
    • online video with @roxannedarling Screencasts Slideshows educational no video camera required 17
    • online video with @roxannedarling screencastsonline.com 18
    • online video with @roxannedarling @equalman Social Media Revolution 19
    • online video with @roxannedarling Internet TV not that easy but you can play in the big leagues! 20
    • online video with @roxannedarling Video Clip at barefeetstudios.com David Jones, Blogger vs. $4B Microchip 21
    • online video with @roxannedarling Johnson & Johnson 22
    • online video with @roxannedarling Video Clip at barefeetstudios.com BeachWalks.tv on USS Nimitz 23
    • online video with @roxannedarling Sponsor Video easy entry learn as you go get a built-in audience super-powered SEO 24
    • online video with @roxannedarling Photo by Hawaii on Flickr Todd Cochrane • Blubrry.com 25
    • online video with @roxannedarling 26
    • online video with @roxannedarling 27
    • online video with @roxannedarling 71% Website Conversion 28
    • online video with @roxannedarling Brand Positive “Since watching BeachWalks.tv, do you have more or less desire to visit Hawaii?” 70% 35% 64 31 Less Same More 5 Live Here 0% 29
    • online video with @roxannedarling Distribution automated massive 30
    • online video with @roxannedarling OP Blogs Icons by Paul Robert Lloyd 31
    • Strut = Share Just do your thing. Share it. Let technology work for you. 32
    • Online Video: Versatile Useful Affordable Engaging 33
    • Use Online Video for: Education & Entertainment Marketing & PR Customer Service HR & Recruiting Change the World 34
    • online video with @roxannedarling Come Join with Me Life comes swiftly at you suddenly Takes you by surprise Unexpected feels so hectic No time to decide Leave your conflict Leave your strife Bring an open mind Try your luck & roll the dice Win more than a grand prize... Shanghai Preservation Project Video Clip at barefeetstudios.com 35
    • Come and Join Us! photo by Joe Phillipson Roxanne Darling www.BareFeetStudios.com @roxannedarling www.BeachWalks.tv www.KnowHowCafe.com 36