Online Video For Business: Strut Your Stuff

944 views
861 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
944
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Online Video For Business: Strut Your Stuff

  1. 1. OnlineVideo: StrutYour Stuff! Roxanne Darling photo by Shane Robinson 1
  2. 2. Use the Tag: #nextlevelhi Follow: @roxannedarling @hawaiiconventio Presentation & Links: barefeetstudios.com Email Me: roxanne@barefeetstudios.com online video with @roxannedarling 2
  3. 3. Companies using social media make more money. Profits Matter online video with @roxannedarling 3
  4. 4. -15 -10 -5 0 5 10 15 20 Top 100 Brands Engagement Study Source: Altimeter, July 2009 -6% +5% +10% -11% -2% -4% +4% +18% Wallflowers Selectives Butterflies Mavens Revenue Growth (%) Net Margin Growth (%) online video with @roxannedarling 4
  5. 5. fastest growing sector most positive brand response most emotional message WhyVideo? online video with @roxannedarling 5
  6. 6. 0 7.5 15 22.5 30 7 8 12 15 18 27 2004 2004 2006 2007 2008 2009 % Watched Internet Video in Last Week Approximately 69 Million online video with @roxannedarling 6
  7. 7. 0 300 600 900 1200 734 1017 2008 2009 Growth of Video Advertising Source: Interactive Advertising Bureau +37% Internet Ad Spending in $ Millions online video with @roxannedarling 7
  8. 8. Many Choices online video with @roxannedarling Live Stream: Computer or Phone Web Cam Conversations Screencasts & Slideshows Episodic Internet TV Sponsor InternetVideo 8
  9. 9. Fast Easy Mobile Go Live online video with @roxannedarling 9
  10. 10. chris.pirillo.com online video with @roxannedarling 360 viewers and he's not home! 10
  11. 11. online video with @roxannedarling qik.com/rox Video Clip at barefeetstudios.com 11
  12. 12. online video with @roxannedarling qik.com/peterliu47 12
  13. 13. White House Live Stream online video with @roxannedarling 13
  14. 14. Fast Easy Convenient Web Cam online video with @roxannedarling 14
  15. 15. online video with @roxannedarling 15
  16. 16. Gary Vaynerchuck Why wait? online video with @roxannedarling Video Clip at barefeetstudios.com 16
  17. 17. educational no video camera required Screencasts Slideshows online video with @roxannedarling 17
  18. 18. screencastsonline.com online video with @roxannedarling 18
  19. 19. @equalman Social Media Revolution online video with @roxannedarling 19
  20. 20. not that easy but you can play in the big leagues! Internet TV online video with @roxannedarling 20
  21. 21. David Jones, Blogger vs. $4B Microchip online video with @roxannedarling Video Clip at barefeetstudios.com 21
  22. 22. Johnson & Johnson online video with @roxannedarling 22
  23. 23. BeachWalks.tv on USS Nimitz online video with @roxannedarling Video Clip at barefeetstudios.com 23
  24. 24. easy entry learn as you go get a built-in audience super-powered SEO SponsorVideo online video with @roxannedarling 24
  25. 25. Todd Cochrane • Blubrry.com Photo by Hawaii on Flickr online video with @roxannedarling 25
  26. 26. online video with @roxannedarling 26
  27. 27. online video with @roxannedarling 27
  28. 28. 71% Website Conversion online video with @roxannedarling 28
  29. 29. Brand Positive 0% 35% 70% 31 64 5Less Same More Live Here “Since watching BeachWalks.tv, do you have more or less desire to visit Hawaii?” online video with @roxannedarling 29
  30. 30. automated massive Distribution online video with @roxannedarling 30
  31. 31. Icons by Paul Robert Lloyd OP Blogs online video with @roxannedarling 31
  32. 32. Strut = ShareJust do your thing. Share it. Let technology work for you. 32
  33. 33. Versatile Useful Affordable Engaging OnlineVideo: 33
  34. 34. Education & Entertainment Marketing & PR Customer Service HR & Recruiting Change the World Use OnlineVideo for: 34
  35. 35. online video with @roxannedarling Come Join with Me Life comes swiftly at you suddenly Takes you by surprise Unexpected feels so hectic No time to decide Leave your conflict Leave your strife Bring an open mind Try your luck & roll the dice Win more than a grand prize... Shanghai Preservation Project Video Clip at barefeetstudios.com 35
  36. 36. www.BareFeetStudios.com www.BeachWalks.tv www.KnowHowCafe.com Roxanne Darling @roxannedarling Come and Join Us! photo by Joe Phillipson 36

×