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Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
Online Video For Business: Strut Your Stuff
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Online Video For Business: Strut Your Stuff

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  • 1. OnlineVideo: StrutYour Stuff! Roxanne Darling photo by Shane Robinson 1
  • 2. Use the Tag: #nextlevelhi Follow: @roxannedarling @hawaiiconventio Presentation & Links: barefeetstudios.com Email Me: roxanne@barefeetstudios.com online video with @roxannedarling 2
  • 3. Companies using social media make more money. Profits Matter online video with @roxannedarling 3
  • 4. -15 -10 -5 0 5 10 15 20 Top 100 Brands Engagement Study Source: Altimeter, July 2009 -6% +5% +10% -11% -2% -4% +4% +18% Wallflowers Selectives Butterflies Mavens Revenue Growth (%) Net Margin Growth (%) online video with @roxannedarling 4
  • 5. fastest growing sector most positive brand response most emotional message WhyVideo? online video with @roxannedarling 5
  • 6. 0 7.5 15 22.5 30 7 8 12 15 18 27 2004 2004 2006 2007 2008 2009 % Watched Internet Video in Last Week Approximately 69 Million online video with @roxannedarling 6
  • 7. 0 300 600 900 1200 734 1017 2008 2009 Growth of Video Advertising Source: Interactive Advertising Bureau +37% Internet Ad Spending in $ Millions online video with @roxannedarling 7
  • 8. Many Choices online video with @roxannedarling Live Stream: Computer or Phone Web Cam Conversations Screencasts & Slideshows Episodic Internet TV Sponsor InternetVideo 8
  • 9. Fast Easy Mobile Go Live online video with @roxannedarling 9
  • 10. chris.pirillo.com online video with @roxannedarling 360 viewers and he's not home! 10
  • 11. online video with @roxannedarling qik.com/rox Video Clip at barefeetstudios.com 11
  • 12. online video with @roxannedarling qik.com/peterliu47 12
  • 13. White House Live Stream online video with @roxannedarling 13
  • 14. Fast Easy Convenient Web Cam online video with @roxannedarling 14
  • 15. online video with @roxannedarling 15
  • 16. Gary Vaynerchuck Why wait? online video with @roxannedarling Video Clip at barefeetstudios.com 16
  • 17. educational no video camera required Screencasts Slideshows online video with @roxannedarling 17
  • 18. screencastsonline.com online video with @roxannedarling 18
  • 19. @equalman Social Media Revolution online video with @roxannedarling 19
  • 20. not that easy but you can play in the big leagues! Internet TV online video with @roxannedarling 20
  • 21. David Jones, Blogger vs. $4B Microchip online video with @roxannedarling Video Clip at barefeetstudios.com 21
  • 22. Johnson & Johnson online video with @roxannedarling 22
  • 23. BeachWalks.tv on USS Nimitz online video with @roxannedarling Video Clip at barefeetstudios.com 23
  • 24. easy entry learn as you go get a built-in audience super-powered SEO SponsorVideo online video with @roxannedarling 24
  • 25. Todd Cochrane • Blubrry.com Photo by Hawaii on Flickr online video with @roxannedarling 25
  • 26. online video with @roxannedarling 26
  • 27. online video with @roxannedarling 27
  • 28. 71% Website Conversion online video with @roxannedarling 28
  • 29. Brand Positive 0% 35% 70% 31 64 5Less Same More Live Here “Since watching BeachWalks.tv, do you have more or less desire to visit Hawaii?” online video with @roxannedarling 29
  • 30. automated massive Distribution online video with @roxannedarling 30
  • 31. Icons by Paul Robert Lloyd OP Blogs online video with @roxannedarling 31
  • 32. Strut = ShareJust do your thing. Share it. Let technology work for you. 32
  • 33. Versatile Useful Affordable Engaging OnlineVideo: 33
  • 34. Education & Entertainment Marketing & PR Customer Service HR & Recruiting Change the World Use OnlineVideo for: 34
  • 35. online video with @roxannedarling Come Join with Me Life comes swiftly at you suddenly Takes you by surprise Unexpected feels so hectic No time to decide Leave your conflict Leave your strife Bring an open mind Try your luck & roll the dice Win more than a grand prize... Shanghai Preservation Project Video Clip at barefeetstudios.com 35
  • 36. www.BareFeetStudios.com www.BeachWalks.tv www.KnowHowCafe.com Roxanne Darling @roxannedarling Come and Join Us! photo by Joe Phillipson 36

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