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Using Social Media to Differentate

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This was presented in a talk I gave to Sales & Marketing Executives in Honolulu, HI. The topic was "Using Social Media to Differentiate." Visit our web site to get all the links and the full presentation - just search for "differentiate" at www.barefeetstudios.com.

Using Social Media to Differentate

  1. 1. 8 December 2009 Differentiate What are you willing to do? Roxanne Darling @roxannedarling
  2. 2. Fear Greed Envy Sex
  3. 3. How does that feel?
  4. 4. People want to connect, not be manipulated into buying.
  5. 5. Participate. Listen. Share.
  6. 6. Differentiate by falling in love with your product.
  7. 7. @comcastcares
  8. 8. Differentiate by hanging out in new neighborhoods.
  9. 9. See video on www.barefeetstudios.com Search for "differentiate." Over 4 million channel views Will It Blend?
  10. 10. Sold $1M used computers in 6 mos
  11. 11. Differentiate by understanding the new math.
  12. 12. Mighty J Music
  13. 13. Kevin Kelly 1000 True Fans
  14. 14. Differentiate by responding to your customers. Get big bonus points for humor.
  15. 15. See video on www.barefeetstudios.com Search for "differentiate." David Jones, Blogger vs. $4B Microchip
  16. 16. Differentiate by sharing before selling.
  17. 17. ING Direct Café
  18. 18. Podcamp Hawai‘i
  19. 19. @equalman Social Media Revolution
  20. 20. Differentiate by sharing your insider knowledge.
  21. 21. See video on www.barefeetstudios.com Search for "differentiate." Johnson & Johnson
  22. 22. Differentiate by supporting audience magnets.
  23. 23. Photo by Hawaii on Flickr www.blubrry.com Todd Cochrane • Blubrry
  24. 24. American Express Meetup.com
  25. 25. Differentiate by blogging, podcasting, or YouTubeing.
  26. 26. Find Your New Media Voice
  27. 27. White House Live Stream
  28. 28. See video on www.barefeetstudios.com Search for "differentiate." Gary Vaynerchuck Why wait?
  29. 29. Differentiate by engaging with a broader community.
  30. 30. Ford on Flickr
  31. 31. See video on www.barefeetstudios.com Search for "differentiate." BeachWalks.tv on USS Nimitz
  32. 32. Differentiate. Try something new. Make mistakes. Yes, people are watching. It's all good. www.BareFeetStudios.com Roxanne Darling www.BeachWalks.tv @roxannedarling www.KnowHowCafe.com

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