Getting Started on the Social Web

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This is a brief talk I gave to the Hawaii Restaurant Association that lays out the general scope of how things work on the social web, how businesses may be missing out, and how to get started in the conversations about and with your brand.

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Getting Started on the Social Web

  1. 1. Get Started on the Social Web 1 The internet has changed everything! by Roxanne Darling KnowHow Café - www.knowhowcafe.com Bare Feet Studios - www.barefeetstudios.com
  2. 2. The Social Web Interactive Connected Conversational No Gatekeeper
  3. 3. Customers hold the keys to your brand. 3
  4. 4. While you are busy in your business... 4 others are talking about you.
  5. 5. Shouting is so last century. 5
  6. 6. Listening is the secret sauce on the social web. 6
  7. 7. 7 Focus your message.
  8. 8. Get out and participate. 8
  9. 9. What’s New? 9
  10. 10. 10 Is your website too pretty?
  11. 11. Search is the new Home Page. 11
  12. 12. 12 The Social Web Action Steps Do a vanity search. Look at your current website. Find out where are your customers are on the web.
  13. 13. @roxannedarling KnowHowCafe.com BareFeetStudios.com See you on the beach or on the web! 13

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