Your SlideShare is downloading. ×
krispy kreme
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

krispy kreme

5,034
views

Published on

Published in: Business, Economy & Finance

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
5,034
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
262
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Krispy Kreme Doughnuts ®
  • 2. 2
  • 3.
    • We opened our doors
    • on July 13, 1937
  • 4.
            • History
            • 40s & 50s
            • improving the
            • doughnut
            • making process
            • through
            • innovations
  • 5.
    • History
    • 60s & 70s
    • Our stores are
    • familiar
    • gathering places for friends
    5
  • 6.
    • History 80s & 90s
    • the hot doughnut
    • experience
    • everyone was talking about us!
  • 7. TODAY
    • Expansion,
    • innovation,
    • extending the
    • Krispy Kreme experience
  • 8. KKD Products
  • 9.  
  • 10. Income Statement Figures in thousands except per-share data 10
  • 11. Balance Sheet Figures in thousands 11
  • 12. Competitors 2006
  • 13. Analysis
    • Strengths
    • - Customer passion for KKD & the valuable word-of-mouth advertising provides.
    • - The company’s growing brand image & reputation that generates strong buyer appeal
    • Weaknesses
    • - A product with a little or no nutritional value that does not appeal to increasing health-conscious consumers.
    • - Consumer preference for healthier food …
  • 14.
    • Thank you