Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Argument and persuasion
1. Argument seeks to establish a premise through
logical deployment of facts.
Persuasion seeks to establish a premise through
emotion, deception, or manipulation of
language.
2. Persuasion is a normal part of discourse
Recognizing persuasion takes training
There are several widely recognized persuasive
tactics
3. Uses connotation, the emotional “charge” that
some words carry.
May work by omission.
May be positive or negative, or both at the
same time!
Is a constant part of all languages.
4. Uses the appearance of authority to establish
an argument
Authority can be tested
Is it genuine?
Is it qualified?
Is it objective?