Prezentare tinuta de catre: Daniela Vercellino, PhD – Recruitment Manager EMEA, in cadrul conferintei "Primii paşi în managementul unei cariere de succes" - 07.03.2012

1. Social Media Recruitment
Daniela Vercellino, PhD – Recruitment Manager EMEA
March, 2012

2. Talent Shift
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3. Empowerment shift
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4. Recruitment methods shift
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5. WHY Social Media?
• 2/3 of the global internet population visits social networks (e.g. at least
200 million users log in to Facebook every 24 hours)
• Visiting social network sites is the 4th most popular online activity
(ahead of personal email)
• Time spent on social networks is growing at 3x the overall internet rate
(currently the average user spends 55 minutes per day on Facebook)
• Facebook is growing at approximately 700.000 users per day
• More than 3 billion photos uploaded to Facebook each month
• More than 100 million videos are viewed on Youtube each day
Source: Nielsen, Global Faces & Network Places, 2009; Official Facebook & Youtube Statistics
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6. Social Media Checklist
You cannot control the information about you on the internet, but you can
contribute to a positive picture about you
Use common sense - Try putting yourself in the employers shoes when you post
on Facebook or tweeter
Prevent „leaks“ – Do not put content on the web you do not want others to see;
the web does not forget
Analyse the web - Check Google and people search engines for information
about you (your name)
Monitor your name – Set up a Google Alert on your name
Control privacy – Check and adjust the privacy settings of the social networks
you are on
Contribute content - Create positive content about you: Build a Xing/LinkedIn
profile, write a blog etc.
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7. Using LinkedIn to Build Your Online
Resume, Reputation & Connections
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8. What is ?
Social Media Platform
Online Resume
Referral Generator
Contact Manager
Business Development tool
Company Information Directory
Event Manager
Group/Club Organizational Tool
Industry Q&A Platform
Job Hunting Site/Recruiting tool
Much more!
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9. Why use
Unemployment is high. Networking is key.
Source: Bureau of Labor Statistics
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10. Why use
Estimates from the Bureau of Labor Statistics say that
over half of all jobs are found through networking. Up to
80% of executive level jobs are never even posted.
Effective networking requires preparation. The best time
to prepare is while you are still employed.
“Of U.S. recruiters and HR professionals surveyed, 70% say
they have rejected candidates based on information they found
online.”
“85% say that positive online reputation influences their hiring
decisions at least to some extent. Nearly half say that a strong
online reputation influences their decisions to a great extent.”
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11. Creating a Profile
Step 1: Name & Email
Tip!
Use a non-work email
address. This will ensure
that the primary email on
the account is always yours.
You can & should add your
work email later.
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12. Creating a Profile
That’s it! You are on LinkedIn.
The basic profile is really
sparse – Before doing
any connecting, fill it out
as much as you can!
Tip! Avoid titles like “guru” or “expert” –
especially if you are looking for work.
Tip! Choose a photo that best represents you
professionally.. This is not Facebook.. and really not
MySpace
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13. Adding Connections
Connections are the
real power of
LinkedIn
People you connect
directly to are your
Connections
(“friends”)
People 2-3 degrees
away are your
“Network”
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14. Finding Work Using
Fill out all applicable positions like you would a resume
Get recommendations for as many positions as you can
Join any groups that align with your industry and goals – participate
on those groups too!
Don’t forget to check the jobs posted within the group pages as well!
Update this status often, even if it is with the same update, so you
will appear in your Connections’ streams frequently. That way you
have a better chance of being noticed!
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15. Thank you!
Buzz & Hazards
daniela.vercellino@stefanini.com
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