Your Brand, Their World: Brand Relationships in a Social Media World

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Page 1© 2009 Razorfish. All rights reserved.
August 18, 2009
Garrick Schmitt, GVP Experience Planning
garrick.schmitt@razorfish
twitter: @gschmitt
Page 2© 2009 Razorfish. All rights reserved.
Why Are We Doing This?
Page 3© 2009 Razorfish. All rights reserved.
US Interactive Ad Spending To Hit $55 Billion by 2014
Page 4© 2009 Razorfish. All rights reserved.
Internet
50% Of Americans Spend More Time Online Than With Any Other Media
Page 5© 2009 Razorfish. All rights reserved.
Ad Spending Hasn’t Caught Up With Consumer Behavior
Page 6© 2009 Razorfish. All rights reserved.
Internet
Increasingly Turning To Digital For Product Information
Page 7© 2009 Razorfish. All rights reserved.
And Valuing Their Online Peers Opinions Above All Others
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Shopping, Not Facebook, Has Become The Killer App
Page 9© 2009 Razorfish. All rights reserved.
What To Do?
Page 10© 2009 Razorfish. All rights reserved.
None Of Us Have Figured It Out...Yet. Let’s Start Now.