Your Brand, Their World: Brand Relationships in a Social Media World
by Razorfish on Aug 20, 2009
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This is the introduction to the San Francisco event, “your brand, their world” on August 18, where panelists from Levi’s, Intel, Shutterfly and Razorfish discussed the ways in which social media ...
This is the introduction to the San Francisco event, “your brand, their world” on August 18, where panelists from Levi’s, Intel, Shutterfly and Razorfish discussed the ways in which social media is being used to redefine relationships with customers, manage crises and deliver bottom-line results. They also looked at the darker side – the inherent risks companies face as they delve deeper into the social media universe.
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Satoru Higuchi