This is the introduction to the San Francisco event, “your brand, their world” on August 18, where panelists from Levi’s, Intel, Shutterfly and Razorfish discussed the ways in which social media is being used to redefine relationships with customers, manage crises and deliver bottom-line results. They also looked at the darker side – the inherent risks companies face as they delve deeper into the social media universe.

1. Page 1© 2009 Razorfish. All rights reserved. August 18, 2009 Garrick Schmitt, GVP Experience Planning garrick.schmitt@razorfish twitter: @gschmitt

2. Page 2© 2009 Razorfish. All rights reserved. Why Are We Doing This?

3. Page 3© 2009 Razorfish. All rights reserved. US Interactive Ad Spending To Hit $55 Billion by 2014

4. Page 4© 2009 Razorfish. All rights reserved. Internet 50% Of Americans Spend More Time Online Than With Any Other Media

5. Page 5© 2009 Razorfish. All rights reserved. Ad Spending Hasn’t Caught Up With Consumer Behavior

6. Page 6© 2009 Razorfish. All rights reserved. Internet Increasingly Turning To Digital For Product Information

7. Page 7© 2009 Razorfish. All rights reserved. And Valuing Their Online Peers Opinions Above All Others

8. Page 8© 2009 Razorfish. All rights reserved. Shopping, Not Facebook, Has Become The Killer App

9. Page 9© 2009 Razorfish. All rights reserved. What To Do?

10. Page 10© 2009 Razorfish. All rights reserved. None Of Us Have Figured It Out...Yet. Let’s Start Now.