Presentation of uGo Team

4. PM 10 EUROPEAN LIMITS
(Particulate Matter Below 10 Micron Size)
Daily 50 mg/m3_35 days max per year
Turin: 124 mg/m3 registered 01/26
ARPA Piemonte
Milan: 30 days over the limit since 01/01/2011
03/02/2011 ARPA Lombardia
London: 2,467 early death due to air pollution
IOM
Brussels: 65 hours a year wasted in traffic jams
INRIX
U.S.:114.8 billion $ spent in time and fuel in 2009 for traffic congestion
Texas Transportation Institute

5. uGo

6. uGo

7. Real Time Mobility
Ecological Footprint
Calculator
WHAT ?
uGo

8. Always Real Time Mobility
Ecological Footprint
Taxi Bike Metro Calculator
Sharing Sharing
Bus Tram
WHEN?
WHAT ?
uGo

9. Numbers of Samrtphones Users to quadruple, exceeding 1 billion by 2014
* Smartphone:King of Convergence, 2010 Parks Associates
Always Real Time Mobility
Smartphone Ecological Footprint
Taxi Bike Metro Calculator
Sharing Sharing
2D TAG Bus Tram
GPS
WHEN?
HOW?
WHAT ?
uGo

10. Numbers of Samrtphones Users to quadruple, exceeding 1 billion by 2014
* Smartphone:King of Convergence, 2010 Parks Associates
Always Real Time Mobility
Smartphone Ecological Footprint
Taxi Bike Metro Calculator
Sharing Sharing
2D TAG Bus Tram
GPS
WHEN?
Eco-friendly people
HOW?
WHAT ?
WHO?
uGo

11. Numbers of Samrtphones Users to quadruple, exceeding 1 billion by 2014
* Smartphone:King of Convergence, 2010 Parks Associates
Always Real Time Mobility
Smartphone Ecological Footprint
Taxi Bike Metro Calculator
Sharing Sharing
2D TAG Bus Tram
City users GPS
Tourists Students
WHEN?
Eco-friendly people Commuters
HOW?
WHAT ?
WHO?
uGo

12. Numbers of Samrtphones Users to quadruple, exceeding 1 billion by 2014
* Smartphone:King of Convergence, 2010 Parks Associates
Always Real Time Mobility
Smartphone Ecological Footprint
Taxi Bike Metro Calculator
Sharing Sharing
2D TAG Bus Tram
City users GPS
Tourists Students
WHEN?
Eco-friendly people Commuters
HOW?
Air Pollution Reduction
Improving Public Transport
WHAT ?
WHO?
System
Utility Promoting ecological
behaviour
Networking
Smart Mobility Management
WHY?
Saving uGo
Fun
Discounts & Advantages

13. uGo

14. Green Score
GPS Personal
BASIC Tracking
FREE
USER
Free Coupons
fees Infomobility Services
uGo $ PREMIUM Networking
USER Events promotion
Discounts on Mobility Services
Touristic Information
City guides
Interactive contents
Add-ons

15. $ ADVERTISING COMPANIES
Green Score
GPS Personal
BASIC Tracking
FREE
USER
Free Coupons
fees Infomobility Services
uGo $ PREMIUM Networking
USER Events promotion
Discounts on Mobility Services
Touristic Information
City guides
Interactive contents
Add-ons

16. $ ADVERTISING COMPANIES
Green Score
GPS Personal
BASIC Tracking
FREE
USER
Free Coupons
fees Infomobility Services
uGo $ PREMIUM Networking
USER Events promotion
Discounts on Mobility Services
$ REAL TIME data Touristic Information
City guides
Interactive contents
Add-ons
PUBLIC TRANSPORT PROVIDER
Real time Improved
MOBILITY MANAGEMENT Mobility
Service

17. ALTA SCUOLA POLITECNICA, EXP-HOST project, TEAM C
name: FABIO name: ROBERTA
surname: FAVOINO surname: SASSONE
age: 24 age: 24
nationality: ITALIAN nationality: ITALIAN
studies: BUILDING studies: ARCHITECTURE
ENGINEERING interests: PHOTOGRAPHY, ART
interests: TECHNOLOGY NETWORKING
name: JONATHAN R.
surname: MAJ name: ABEL
age: 24 surname: SILVA LIZCANO
nationality: ITALIAN age: 24
studies: LANDSCAPE nationality: MEXICAN
ARCHITECTURE studies: ARCHITECTURE
interests: CARTOGRAPHY, DESIGN interests: ART, ARCHITECTURE

18. uGo Case Study: ALTA SCUOLA POLITECNICA (ASP)
EXP-HOST established in 2004 as a joint venture between
Politecnico di Milano and Politecnico di Torino,
is a school for young talents, with passion for
Applying Tracking Technologies to big innovation, who wish to develop their potential
events for a new hospitality experience in a multidisciplinary environment.
Understand and reduce EXPO
environmental impact on the hosting city Daily Mobility Demand to reach Milan
EXPO 2015 during EXPO 2015
MILAN Encourage people in using public transportation
means
Coach
Plane
Train
Improve the efficiency of public mobility service
Car
29,6% 29,2% 24,8% 16,4%
Promote ecological behaviour
Green Point System
GOALS Mobility demand analysis
Carbon Footprint evaluation during EXPO:
Transport
Means of
15% and 30% reduction scenario
Green point accumulation system
Economic feasibility analysis: 0 0,5 1 1,5 2 2,5
PROCESS number of visitors required to break even. Points
EXPO Milan 2015 mobility carbon footprint: 30% discount scenario
800 000 CO2 tons
FINAL
36, 650, 569
30 % Carbon Footprint Reduction Scenario 29 mln visitors
EXPECTED
RESULTS Ticket Sales
Shadow Cost: 10,070,887 €
Surplus public transportation demand: 53.98%
ATM total revenues: 54,83%
Visitors
FS total revenues: 47,17%

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