2. www.interesting.org
A book on business creativity
should not be like all other books …
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how it is different
150 pages about ideas.
150 pages for your own ideas.
One idea book.
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the result
It inspires creative people to be more creative
It teaches uncreative people how to develop their creativity
Proof of concept: The Idea Book will be included in an upcoming American book
about ”The best 100 management books of all time”.
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how it is sold
As a training tool
As a gift
As a book
As a note book
As inspiration
As educational material
Even in hotels …
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some references
Hundreds of companies have bought The Idea Book, including:
Iceland Air bought one copy for every employee.
SEB, biggest bank in Lithuania, bought 3 000 copies for every employee.
HP bought 400 copies as corporate gifts to clients
Hyper Island (top multimedia school in Sweden) bought The Idea Book as training material for all students.
Deutsche Bank in Germany bought 600 copies for internal creativity training.
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a best seller
Sold more than 150,000 copies in Sweden
(3,000 copies considered a best selling management book in Sweden)
Number five most highly sold management book on
Amazon Japan in both (!) early 2005 and mid 2008
(Re-printed six times in Japan)
Sold to 1% of the population in Iceland within one
month of publication in 2008
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the idea book
An international concept (Launched in nine languages and
sold to more than 40 countries)
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about the author
fredrik härén
Speaker of the Year 2007 in Sweden,
now living in Singapore.
Done more than 1,000 speeches, Key Notes
and training sessions.
Spoken in more than 25 countries.
Worked in virtually all industries with hundreds of
different companies from IBM to China Mobile. From Volvo
to the Swedish National Bank.
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the idea book works
People read it: With short inspirational chapters
people find the time to read it.
People use it: By making it into a note book people
carry it around and have it with them.
People learn from it: Because they do not only
read the book – they interact with it.
People love it: Because it is a beautiful book
that helps them become more creative.
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why it is needed
98% 45% 2%
(Do you think companies are doing
(Is creativity important in your job?) (Are you creative?)
enough to make its employees more
creative?)
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The Idea Book: The answer to the
question ”What can we do to develop
the creativity of our employees?”.
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interesting.org – inspiring ideas!
For more information about The Idea Book,
seminars on business creativity or other ways to develop the creativity
of your organization please contact us.
fredrik.haren@interesting.org Singapore +65 811 704 22 Sweden + 46 705 86 18 18
15. www.interesting.org
the idea book
an interesting book
(More than 100 interviews in international press)