Transcript of "RankingBySEO - Why Web Master Tools Matter for Your SEO Campaign"
RankingBySEO: Why Web Master Tools Matter for Your SEO Campaign
Are you not getting good response from your SEO campaign? Are you unable to understand
how to please Google to unlock its door for your website? If yes, RankingBySEO advises you to
rethink and re-plan your current search engine optimization strategy. Besides, RankingBySEO
advises you to use Google Web Master Tools. Why reasons are as following:
Discover How Visitors Reached Your Website:
By using keyword tracker feature, you can get the list of keywords and phrases that your
website visitors have so far used to find your website via search engines. By the data provided
by the search engine, you can better customize your website to target these visitors.
Discover What Errors You Have Made on Your Website:
Server errors, DNS errors, or the robots.txt file not existing errors in your website can damage
your website’s visibility in Google search results. By using the Google Webmaster Tools, you can
come to know where you have done these errors in your website that can help you remove the
errors. Besides, you will come to know where you have used duplicate content, titles or
descriptions on your website.
Submit a Sitemap:
By submitting your website’s Google-friendly sitemap, you can help your website to improve its
visibility in Google search results.
Get The List of Inbound Links:
Webmasters tools allow you to obtain the list of links to your website. Once you have the list,
you can examine the quality of links and remove the bad links through Disavow Google
Webmaster Tools that will ultimately help your website obtain top Google rankings.
Don’t Know how to Use Google Webmaster Tools?
Using Google webmaster tools is very easy. You will have to type the URL
‘www.google.com/webmasters/tools/’ in Google’s address bar. Once you press the enter key
after typing the URL, you will be asked to type your Google’s email ID and password. Now, the
homepage will open. You will find an option named ‘Add ASITE’. Type your website’s URL in the
same and then press okay. Now, you will get a Meta tag that you will have to add to the
homepage of your website. Where on the homepage? You will have to add the Meta tag to the
<head> section, before the first <body> section on your homepage. Now, you will have to click
on the option ‘Verify’ given on Google Webmaster Tools. Once your site is added to the tools,
you will have to click on the URL of your website given on the Tools page. Now, a page with
multiple options will open. On that page, you will get various options. The details of options are
By clicking on the option ‘Messages’ you can see the messages that have been sent to your
website by Google.
When you click on the option ‘Search Appearance’, you get four sub-options: structured data,
data highlighter, HTML improvements, and sitelinks. By clicking on the structured data, you can
come to know about the structured data of your website. Data highlighter informs you about
the pattern of structured data on your website. HTML improvements page shows you the
potential issues that Google has found in course of crawling and indexing your site. Sitelinks
informs you about the links shown below some of Google's search results.
Within search traffic, you get four options: search queries, links to your site, internal links, and
manual actions. Search queries inform you about traffic to your website from different
keywords. Links to your site help you get the list of links to your site. About internal links
option, RankingBySEO says it informs you about the internal links of your site. Manual actions
allow you to take actions.
In Google index, you get three options: index status, content keywords, and remove URLs. As
name refers, Index status informs you about the status of indexed pages. Content keywords
inform you about the significance of the keywords. About Remove URLs, RankingBySEO says it
allows you to remove those Indexed URLs which you don’t want to be seen in Google.
This option involves 6 sub-options: crawl errors, crawl stats, fetch as Google, Blocked
URLs, sitemaps, and URL Parameters. Crawl errors inform you about the errors that
Google find on your website in course of crawling. Crawl stats inform you about
Googlebot activity in the last 90 days. Fetch as Google informs you about the pages
that you want to get indexed. Blocked URLs allow you to block those URLs that you
don’t want to see in Google search results. Sitemaps informs you about the content.
URL Parameters informs you about the parameters that you have followed and that you
have to follow in course of URL creation.
By this option, you can know whether your website is safe or not.
By clicking on labs, you can know about the new features that can help you.
Caution: If perspicacious use of Webmasters Tools can help your website to improve its search
results rankings, its improper use can create several critical issues for your online business.
Therefore, you must not use it without taking expert guidance from RankingBySEO’s expert SEO