Pop up What it Means?retailThe term “pop-up Retail” refers to the short-termduration of the stores, which "pop up" one day and are gone the next. simply pop-up Pop-up pop Halloween costume stores stores retail up’s
Pop Example up stores Los Angeles, CaliforniaVacant is bes t known forpioneering popup retail.The concept developed after a business trip to Tokyo and was intrigued howconsumers would essentially line up to purchase limited edition products.
How it Works Temporary storeor a Kiosk Gather inventoryor opens its doors renting retail space. to the public
3 Reasons to Use Pop-Up Retail 1- Curiosity 2- Cost Cuts 3- C arving a Niche
1- Curiosity (desire to know) park or Circus park Circus Customer Curiosity
2- Cost Cuts save time Pop-up helps business owners money
An example of this is Procter & Gamble’s (PG) New York pop-up store.Cover Girl makeoverHead & Shoulders wash
3- C arving a Niche ( creating a name or place for yourself) For New businesses Cash strapped times Pop-up retail Economic downturns is Carve a niche a business mantra In markets where buyers are not really open to trying new things
Bandit Queen, an home décorpop-up retail to create a lasting impression isLevi Strauss & Co.