Romanian Retail 2.0

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This is an opening keynote Alain Thys gave at the Bucharest Retail Innovation Forum on May 29, 2008. It covers the future evolutions in Romanian retail development and the market opportunities that still exist for local retailers and brands.

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  • After you got all the information on Fioricet, another point on your agenda should be the price for it. http://www.fioricetsupply.com resolves this problem. Now you can make the decision to buy.
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  • Mass value: Aldi, ikeaSolver: vodafone storeOpportunitist: apple store, zara, virgin megastore, Lifestyle: Nespresso, Lexus,
  • Mass value: Aldi, ikeaSolver: vodafone storeOpportunitist: apple store, zara, virgin megastore, Lifestyle: Nespresso, Lexus,
  • Romanian Retail 2.0

    1. 1. RETAIL 2.0 – A DIFFERENT PERSPECTIVE FUTURELAB
    2. 2. FUTURELAB IN A TRADITIONAL RETAIL MARKET … I WOULD TALK ABOUT MIX & MATCH CONSUMERS
    3. 3. IN A TRADITIONAL RETAIL MARKET … I WOULD TALK ABOUT MULTI-CHANNEL RETAILING FUTURELAB
    4. 4. IF I WAS IN A TRADITIONAL RETAIL MARKET … I MIGHT EVEN TALK ABOUT POP Systems Online FUTURELAB
    5. 5. FUTURELAB BUT NOT IN ROMANIA
    6. 6. RETAIL IN EMERGING MARKETS COPY MODIFY CREATE DEGREE OF INNOVATION Introduce global Modify existing Develop new formats that already concepts to better concepts, targeting exist match local needs specific local segments and needs FUTURELAB
    7. 7. DRIVING IN FROM THE AIRPORT Baneasa Shopping City Metro Cash & Carry – Selgros – Cora – Plus Discount – Auchan – Real – Spar – BauMax Tekzen – Brithaus – Hornbach – Inditex (Zara, Massimo Dutti ) FUTURELAB
    8. 8. FUTURELAB BUT THIS IS JUST THE BEGINNING
    9. 9. The Good News FUTURELAB MONEY, MONEY, MONEY Turnover of Retail Trade in Romania 2001-2007, 2010 (€ billions) Sources: • PMR Publications, « Retail in Romania 2008 », 2008 • Estimate Market Potential: Futurelab Extrapolation of Belgian Retail Trade Turnover on Romanian Population
    10. 10. FUTURELAB The Bad News THE RETAIL MACHINES ARE COMING
    11. 11. THOSE PRESENT WILL ROLL-OUT BEYOND BUCHAREST The Bucharest Carrefour is currently the third most visited in the world 2008 - New stores in Oradea, Arad, Pitesti, Suceava, Iasi and Bucharest FUTURELAB
    12. 12. DECLARED ENTRANTS 2008 DECLARED ENTRANTS 2008-2009 FUTURELAB
    13. 13. AND THE REST WILL FOLLOW FAST By 2010 it is expected that there will be an additional ten commercial centres (malls) built in Bucharest alone, but also throughout Romania in cities > 100,000 inhabitants Source: Euromonitor, March 2008 FUTURELAB
    14. 14. IN WHICH OUTLET OPERATORS CAN’T BE FAR BEHIND FUTURELAB
    15. 15. IN 5 YEARS ROMANIA WILL EXPERIENCE 20 YEARS OF RETAIL REVOLUTION In some retail sectors, mostly grocery, such as hypermarkets, supermarkets and discounters, leaders are multinational players. In durable goods, pharmacies and furniture retail local players currently hold the lion’s share. In very fragmented segments, such as clothing and footwear retail or leisure and personal goods, there is no clear cut leader. However, this situation is likely to change in the future, as a large amount of foreign investment is expected to come. Source: Euromonitor, Retailing in Romania, 2008 FUTURELAB
    16. 16. FIRST, ACCEPT THAT RESISTANCE “IS” FUTILE
    17. 17. FUTURELAB THEN, GO TO WORK
    18. 18. THEN, GO TO WORK BRANDS RETAILERS/INVESTORS Be the first to become friendly with your Be first to bring a (modified) format into the new customers market Help your existing distribution to Come with something « unique » which « make the jump » internationals can’t offer Pro-actively say goodbye to those who Get out of the way and sell as expensive as can’t or won’t innovate. possible. FUTURELAB
    19. 19. THE RETAILERS THAT WILL MAKE IT… RETAIL STRATEGIC POSITIONING FRAMEWORK Self Expression Opportunist Lifestyle Basis of competition Basis of competition • Product appeal, in-store • Prestige, superior service, experience, organisational agility customer intimacy, enthusiasm The Shopper says: The Shopper says: • “It’s exciting to shop here” • “They know what I want” Needs Alignment • “Great product” • “They help me to be me” • “It’s cool, it’s me” Mass value Solver Basis of competition Basis of competition • Price, selection, convenience, • Relevant solutions, partner scale, operating efficiency network, reliable delivery The Shopper says: The Shopper says: • “I’m getting a good deal” • “I trust them” • “I can get everything I need” • “They solve my problems” • “It’s quick and convenient” • “I can’t do it anywhere else” Basic Needs Products Selling proposition Solutions FUTURELAB Source: IBM Business Consulting Services – The Retail Divide, 2004
    20. 20. THOSE WHO CAN’T MAKE UP THEIR MIND “WILL DIE” FUTURELAB
    21. 21. FUTURELAB YOUR 4 STEP ACTION PLAN
    22. 22. 1. GET ON A PLANE TO LEARN AND NETWORK FUTURELAB
    23. 23. 2. IMPORT – SKILLS, IDEAS, FORMATS FUTURELAB
    24. 24. 3. SECURE AND TRAIN THE BEST PEOPLE
    25. 25. FUTURELAB COPY MODIFY CREATE DEGREE OF INNOVATION Introduce global Modify existing Develop new formats that already concepts to better concepts, targeting exist match local needs specific local segments and needs 4. INNOVATE LIKE ONLY ROMANIANS CAN
    26. 26. SO YES, THIS PM WE WILL HAVE SOME THOUGHTS ON POP Systems Online FUTURELAB
    27. 27. BUT WE WILL START WITH INNOVATION FROM A STRATEGIC PERSPECTIVE And to be more precise: « customer centric retail innovation » Source: IBM Business Consulting Services – The Retail Divide, 2004 FUTURELAB
    28. 28. ROMANIA IS ON THE VERGE OF SOMETHING BIG Turnover of Retail Trade in Romania 2001-2007, 2010 (€ billions) COPY MODIFY CREATE DEGREE OF INNOVATION FUTURELAB
    29. 29. THOSE WHO INNOVATE WIN FUTURELAB
    30. 30. FUTURELAB THE CHOICE IS YOURS
    31. 31. FUTURELAB

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