Landing Pages Auto Success

1. sts fos ls ms sf fis
RalphPaglia
marketing solution
How We Generated 14,792 Internet Leads
Using Landing Pages and Microsites
Within this phenomenon to be an equal amount of attention and energy the consumer to follow and access. The page
we call eCommerce, placed toward the post-click experience. What where prospects land when they are linked
there exists many follows after the initial click of the consumer from your banner to another site is called a
different facets of is what determines whether the consumer “landing page” or a microsite. Landing pages
technology that can becomes a customer. It is imperative to create and microsites are not just another page on
enhance the probability a positive and meaningful interaction that will your Web site, but exist only for the purpose
of attaining a desired marketing goal. With all lead the consumer into the desired action. of giving your dealership an effective way
of the hype surrounding your dealership’s quest to deliver the specific information that your
to have a presence on the Internet in order to Whenever you execute a Pay Per Click prospect is seeking through a highly robust
attract the consumers’ initial click, there needs campaign, you need to provide a path for medium in order to convert traffic into qualified
leads. Microsites and landing pages require
minimal investment and can increase the ROI
DID YOU MAKE IT TO THE of many online marketing mediums. A landing
page or microsite used in combination with a
MARKETVIEW 360 carefully planned PPC marketing campaign
is an effective way to market promotions or
specials. Since implementing this strategy,
BOOTH AT NADA? our eCommerce Team at Courtesy Chevrolet
has had an awesome year. During 2006 we
have generated 14,792 search engine related
leads using landing pages and microsites;
IF SO, YOU FOUND OUT HOW OUR EMAIL, VOICE closed in excess of 1,070 Internet sales at a
BROADCASTING, TEXT MESSAGING, DIRECT MAIL, closing ratio of 7.27 percent; generated a cost
per lead of less than $10 and a super low cost
AND SURVEYS help you get more customers and per sale of $135.
prospects back in your dealership’s doors. By designing and creating custom microsites
and landing pages to entice consumer
participation, your online marketing
WITH PACKAGES AS LOW AS $399.00 campaigns will produce improved results.
Effective and specifically created landing
WHAT HAVE YOU GOT TO LOSE? pages or microsites will:
• Eliminate confusion of your prospect
having to navigate through your entire
WORK SMARTER, Web site to find the information
MARKET SMARTER • Capture the prospect with creative and
effective graphics and title words
• Build credibility and trust that will
persuade the prospect to take the desired
action
The Most Intelligent Multi-channel • Improve conversion rates
Marketing System On The Planet • Allow integration of offline and online
campaigns
1.866.591.4238 • Measure the results and effectiveness of
www.marketview360.com campaigns
What happens after the click matters. Our
PPC campaigns at Courtesy Chevrolet now
include effective, well-designed landing
pages and/or microsites that enhance the
user experience and convert consumers
into customers. We utilize our powerful
CRM tool to handle all of our automated
processes including real-time responses to
microsite/landing page leads. We realize that
it’s the overall system that creates lasting
relationships with our consumers.
Ralph Paglia is the CRM/eBusiness
director at Courtesy Chevrolet. He can be
contacted at 866.883.9250, or by e-mail at
rpaglia@autosuccessonline.com.
44 www.sellingsuccessonline.com