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Retail Stint

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Retail Stint Retail Stint Presentation Transcript

  • RE STINT @ CROMA RAJAT JAIN VIVEK RAJ DEVENDRA RISHI GUPTA
  • AGENDA
    • Whirlpool SKUs
    • Sales Figures & Analysis
    • Observations
    • Recommendations
  • CATEGORY IN CROMA
  • DISPLAY IN CROMA BELAPUR
  • SALES FIGURES & ANALYSIS
  •  
  •  
  •  
  • WHIRLPOOL MARKET SHARE(OVERALL)
  • OBSERVATIONS
  • DIRECT COOL MATRIX Whirlpool Competitors Capacity Range 180 – 200 l 62 – 195 l Color 2 3 Display 3 6 Price Range 10500-11500 7000 - 9600 Sales 4 8
  • FROST FREE MATRIX Whirlpool Competitors Capacity Range 220 – 450 l 220 – 650 l Color 2 >6 Display 10 >40 Price Range 14500 - 35000 12000 - 110000 Sales 15 48
  • SEMI AUTOMATIC MATRIX Whirlpool Competitors Capacity Range 6.5 – 7 kg 6 – 7 kg Color 2 2 Display 2 6 Price Range 7000 - 7800 6500 - 7200 Sales 0 5
  • FULLY AUTOMATIC MATRIX Whirlpool Competitors Capacity Range 6 – 6.5 kg 5.5 – 8 kg Color 3 >6 Display 4 >20 Price Range 12300 - 17500 7000 - 40000 Sales 7 70
  • WALKIN ANALYSIS
  • REPEAT USE
  • RECOMMENDATIONS
  • High Low Market Share High Low Growth High Low Market Share High Low Growth BCG Strategy Traditional Store Modern Retail Store (Croma)(Desired State) FF(<280 l) SA ? Fusion Cash Cow DC Dog FLT FF (>=280 l) ? FLT Cash Cow FF(<=280 l) Dog DC SA
  • BRIDGING THE GAP
    • Launch of new age machine and new promotional strategy
  • PLC
    • Brand whirlpool for new age home maker
    WE ARE HERE!!
  • COMPETITIVE ANALYSIS
    • Five forces for whirlpool
    HIGH HIGH LOW Service
  • RE BENEFIT An increase of 47 pc in market share with respect to previous month
  • THANK YOU