Your SlideShare is downloading. ×
Games are the new Normal (keynote Immersion 2011)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Games are the new Normal (keynote Immersion 2011)

547
views

Published on


0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
547
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Title slide TBD
  • Explosion in number of gamers – 4 years ago WoW was cultural phenomenon with 12M players (today medium sized social game)
  • Ever increasing importance of entertainment
  • The Free Economy – free to play vs $50+ upfront
  • Motivation = status & competition (brag about your business trips, show how global you are)
  • Victory conditions: collect all the streets to win
  • Victory & game rules automated: game will tell you how well you did (points, challenges)
  • Transcript

    • 1. « Games Are The New Normal »
    • 2. « Games are the new Normal » • Generations °80’s grew up with videogames, many of them still play today. • All of them are consumers and potential clients. • A lot of them are today’s decision-makers, managers, influencers. • Game mechanics are not a novelty, it’s ’how it should be’.
    • 3. Gamification! Image from Flickr
    • 4. Gamification? • Gamification is the use of game mechanics for non-game applications/businesses. • Game mechanics: – Level structure – Reward (feedback) systems: points, badges, … – Competitive elements (leaderboards, tournament) – Appointment mechanics – Virtual currency – …
    • 5. It’s not (always) about making stuff FUN Gamification =! Making a game Gamification =! Making a boring business/activity more fun Gamification = using game elements or mechanics to improve businesses or experiences
    • 6. Before 2008: - Games = Niche - Big, But Closed Industry - Brands & Non-Gamers Not Welcome Image from gogaminggiant.com
    • 7. Number of gamers exploded: 2000: 250M 2011: 1B+ • New fast-growing ‘open’ platforms (Fb, iOS) • Metrics-led design, new generation of game devs • Broadband penetration • Free! Image from chandlersfantasyblog.com
    • 8. Growing importance of entertainment. Digital entertainment industry revenues tripled in last decade. “Consumers' appetites for entertainment, experience and new technologies are insatiable” IBM, Media & Entertainment 2010 Image from bestthemeparks.blogspot.com
    • 9. Freemium Free-to-Play
    • 10. Social Games: Hyped, inflated, but REAL REVENUE Image from Flickr
    • 11. Brands Are Welcome!
    • 12. Gamification ingredients Image from free-photos.biz
    • 13. 1. What motivates the user/customer? 2. What are the mechanics/rules? 3. Is there Social Interaction? 4. How do you Win/Level Up? (victory conditions)
    • 14. What motivates the user? • Power • Personal development • Being recognised, Status • Curiosity, learning, creating • Winning (prizes, cash) • Competition • Affiliation, social interaction (‘making friends’) • Ownership, control • Achievement
    • 15. TripIt - leaderboards Status & competition (brag about your business trips, show how ‘global’ you are) Changes dynamics of travel planning.
    • 16. Credit Cards - Levels • Basic but effective Level design • Unclear, vague victory conditions add to status
    • 17. Game mechanics • Resource Management • Auction • Luck, Random elements • Time (against the clock) • Rewards (badges, points, achievements) • Risk (penalty vs reward) • Levels • Collecting • Leaderboard • Points, Virtual Currency • Capture (remove opponent’s tokens/resources) • Appointment mechanics (come back in 15 minutes or else) • …
    • 18. Mindshapes – gamified education Gamified learning apps for kids
    • 19. B2B - DevHub • Gamified website creation • Make the process fun and rewarding
    • 20. • Badges, Achievements • Characters • ‘Virtual World’
    • 21. Social Interaction • Social Graph • Gifting • Feedback (internal/external) • Status, peer recognition • Communal collaboration • Leaderboard • Self-expression (Avatars, customisation) • Exchange
    • 22. Nike+
    • 23. Victory Conditions • Elimination (wipe out competitors) • Score (most points win) • Race (first player wins) • Territory control (biggest area) • Game-specific rules
    • 24. McDonald’s Monopoly Promotion • Victory = collect the right sets of streets
    • 25. EA Sports Active Victory & game rules automated: software tells you how well you did (points, challenges)
    • 26. • Criticism: – ‘Pointsification’ – Fluffy metrics (‘engagement’) – Re-inventing loyalty systems – Ugly word • Most gamification projects are ‘glorified loyalty programmes’. • Game mechanics can’t fix broken businesses!
    • 27. Raf Keustermans raf@plumbee.co.uk twitter.com/raf_keustermans Image from Flickr