1. FT on m l e: Del i ght i ng Cus t om s
obi er
Maki ng I t Mobi l e, London, M c h 2012
ar
M Chr ie, Onl Pr M na
B ist ine oduct a gementDir or F .com
ect , T

2. ap p . f t . c o m

3. F T we b - ap p : b u i l d i n g f o r t h e
f ut ure
• The idea: why go
HTML5?
• The build: unexplored
territory
• The launch: acceptance
and migration risk
• The bottom line:
monetising the web-app

4. Th e c o l d , h ar s h wo r l d o u t s i d e t h e ap p
s t ore
Launch June, 2011

5. FT Web app is one of many ways to read FT online
Mobi l e Si t e Des kt op Nat i ve App f or i Pad and i Phone
Th i s c h an n e l Th e F T. c o m ‘ Des kt op’ s i t e i s t h e Th e s e ap p s we r e avai l ab l e f o r
o r i g i n al d i g i t al c h an n e l d o wn l o ad f r o m t h e Ap p l e Ap p S t o r e
re pre s e nt s us e rs
of f e r i ng. u n t i l l at e Au g u s t ‘ 1 1 – r e f e r r e d t o
ac c e s s i n g t h e
as ‘ i Pad’ an d ‘ i Phone’
‘ m f t . c om we b s i t e
. ’
o n a Bl ac k b e r r y o r
we b - e n ab l e d mo b i l e
p h o n e ’ s b r o ws e r .
No t e : Mo b i l e S i t e
an al ys i s i s o n l y
avai l ab l e i n t h e
h i g h - l e ve l s u mmar y
s t at i s t i c s o f t h i s
r e vi e w an d n o t i n
t h e d e t ai l e d
an al ys i s , as o n l y
ag g r e g at e - l e ve l
FT W App d at a i s avai l ab l e
eb
Th e r e ar e t wo F T rWt b i Ap p hc h an n e l s , d i s t r i b u t e d p u r e l y
f o e h s c an n e l .
t h r o u g h t h e we b f o r u s e o n e i t h e r t h e i Pad o r i Ph o n e :
‘ HTM Gener i c ’ i s d e f i n e d as t h e mo b i l e p l at f o r m wh e r e
L5
u s e r s ac c e s s ‘ ap p . f t . c o m’ vi a t h e i r b r o ws e r , wh i l s t ‘ HTM L5
St andal one’ i s d e f i n e d as t h e p l at f o r m wh e r e u s e r s ac c e s s
t h e F T f r o m t h e i r h o me s c r e e n s , h avi n g d o wn l o ad e d t h e Ap p .
Andr oi d App
Re f e r r e d t o as
‘ HTM Andr oi d’
L5
t h i s c h an n e l
re pre s e nt s us e rs
ac c e s s i n g t h e F T
ap p avai l ab l e f o r
d o wn l o ad f r o m t h e
an d r o i d s t o r e o n
an y an d r o i d
s mar t p h o n e o r
t ab l e t .

6. FT on m l e: Del i ght i ng Cus t om s
obi er
Maki ng I t Mobi l e, London, M c h 2012
ar
M Chr ie, Onl Pr M na
B ist ine oduct a gementDir or F .com
ect , T