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2. Peter Briffett

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2. Peter Briffett

  1. 1. Making It MobilePeter Briffet, LivingSocial
  2. 2. LivingSocial: instant innovation • example text on the page like this • you can use bullet points • try to use all lowercase (unless a proper noun) •you can highlight certain words for emphasis • you can also use the font Georgia italic • great for sub-information and variety
  3. 3. Mobile: The Landscape • Growing consumer preference • A powerful medium – push and pull • Ultimate local targeting • Rapid growth potential
  4. 4. Mobile: The Challenges • Finding the right fit – strategy for medium • What the consumer wants • Closing the transaction loop • Gamification, and other innovations

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