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Managing a Twitter Crisis

by rachelcoldicutt on Nov 24, 2011

444 views

How to manage a Twitter crisis. Talk given at #amatweet for the Arts Marketing Association.

How to manage a Twitter crisis. Talk given at #amatweet for the Arts Marketing Association.

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Managing a Twitter Crisis — Presentation Transcript

Don’t Make a Drama out of a Crisis [email_address] @rachelcoldicutt
Be Human This makes people more forgiving
Be Responsive Twitter moves very very quickly – try and crank your organisation into moving at the same speed
Be Short and to the Point Don’t send out a three page PDF press release. Be appropriate to the medium.
Be Open and Transparent Say you’re working on it if you’re working on it. Say there are other issues is there are other issues.
Be Generous with your Learning Greatest opportunity to educate your senior management.
Be Kind If it hasn’t happened to you, it might do in the future
Thank you