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Managing a Twitter Crisis
- 1. Don’t Make a Drama out of a Crisis [email_address] @rachelcoldicutt
- 2. Be Human This makes people more forgiving
- 3. Be Responsive Twitter moves very very quickly – try and crank your organisation into moving at the same speed
- 4. Be Short and to the Point Don’t send out a three page PDF press release. Be appropriate to the medium.
- 5. Be Open and Transparent Say you’re working on it if you’re working on it. Say there are other issues is there are other issues.
- 6. Be Generous with your Learning Greatest opportunity to educate your senior management.
- 7. Be Kind If it hasn’t happened to you, it might do in the future
- 8. Thank you