Liberating Location - Fire Eagle - Ecomm 2008

•

13 likes•1,944 views

This talk presented the yahoo fire eagle location platform to the emerging communications conference 2008 in Mountain View, CA on March 13th 2008.

Business Technology

liberating
location
rabble@yahoo-inc.com
yahoo! brickhouse
ﬁreeagle.com

reality on the ground
iphone symbian

helio

only marketers
want a map to the
closest starbucks

it’s open.
cross platform.
carrier agnostic.

location in
cellid, mnc, mcc, lac place id

latitude, longitude
plazes id
country
city
state zip

geocoding
37.415076, -122.078074
vs
1401 N Shoreline Blvd.
Mountain View, CA 94043-1311

per application
privacy levels
exact address postal code

neighborhood county

town country

ﬁrst week of apps
outside.in windows vista
symbian
dopplr
myloki
iphone j2me

dashboard moveable type

Questions?
http://ﬁreeagle.com

rabble@yahoo-inc.com

creative commons photos used in this presentation:

http://ﬂickr.com/photos/asam/382624938/ http://ﬂickr.com/photos/luigipics/401770711/

http://ﬂickr.com/photos/jackace/169220221/ http://ﬂickr.com/photos/shapeshift/114564019/

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Liberating Location - Fire Eagle - Ecomm 2008

1. liberating location rabble@yahoo-inc.com yahoo! brickhouse ﬁreeagle.com

2. location based services

3. the promise map without dots

4. the promise

5. your location everywhere you want

6. your location only where you want

7. reality on the ground iphone symbian helio

8. vertical silos helio

9. walled gardens

10. sometimes it’s great

11. often it isn’t

12. only marketers want a map to the closest starbucks

13. the greed starbucks map

14. but location is compelling

15. so what does the eagle do?

16. it makes location sharing easy

17. it puts the user in control

18. it’s open. cross platform. carrier agnostic.

19. an api not a client application

20.

21.

22.

23. ambient location always on updates

24. location in cellid, mnc, mcc, lac place id latitude, longitude plazes id country city state zip

25. geocoding 37.415076, -122.078074 vs 1401 N Shoreline Blvd. Mountain View, CA 94043-1311

26. per application privacy levels exact address postal code neighborhood county town country

27. ﬁrst week of apps outside.in windows vista symbian dopplr myloki iphone j2me dashboard moveable type

28. Questions? http://fireeagle.com rabble@yahoo-inc.com creative commons photos used in this presentation: http://flickr.com/photos/asam/382624938/ http://flickr.com/photos/luigipics/401770711/ http://flickr.com/photos/jackace/169220221/ http://flickr.com/photos/shapeshift/114564019/

Liberating Location - Fire Eagle - Ecomm 2008

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