how AR can attract                      10s x thousands of users                        From over 100 countries in        ...
We wanted to know if "great                                             25,000 people in          content" and "cool techn...
BUT THINGS ARE                    GETTING COMPLEX!!Image credit
what is streetARtAPP.com?Image credit
when                    was                     it                 launched?               February                2011Ima...
Image credit
Image credit
how           was it           promoted?                  shameless               self promotion!Image credit
how was it promoted?                           Layar.                          blog postImage credit
how was it promoted                             Layar                           Featured                              laye...
More than                 25,000 unique users                 in 162 countriesresults in the   Around 1,800               ...
other street art apps?                         All City
Image credit
What did we learn from this?Image credit
the web has really broad reachImage credit
mobiles havetaken that furtherImage credit
Image credit
but apps have                taken controlImage credit
iTunes has changed thingsImage credit
mobile               AR browsers               add another               layer of               complexityImage credit
AR is becoming a               “standard” featureImage credit
Image credit
but it needs supporting                 web browser based                  pc & mobile pages                     and apps ...
multi-device web apps               provide the broadest and               richest reach of any mediaImage credit
apps add depth and          greater potential for an           on-going relationshipImage credit
but apps                     are defined               by their function                       not their                  ...
IPHONE APPS DELIVER FAST GROWTH   AND MORE ENGAGED REACH   THAN THE MOBILE WEB ALONEImage credit
mobile AR               provides even faster                 growth and reach                  because its cool!Image credit
Image credit
most Layar browser               users are on AndroidImage credit
in mobile AR               Androids can outnumber iPhone users                               by 4:1Image credit
but theAndroid userbase   has a split  personality
EMBEDDING LAYAR PLAYER                  INTO APPS DELIVERS THE               DEEPEST ENGAGEMENT OF ALLImage credit
complex much?!               devices we regularly cater for:                                      pc web                  ...
the web has leaked out of the browser               the internet has leaked into the real worldImage credit
streetARtAPP was builtusing the buildAR platfor m
now anyone can createrich mobile AR experiences     using buildAR.com
•   Easy to use web based application for       •   Powerful animation configuration    creating AR                       ...
streetARt case study for ARE2011
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streetARt case study for ARE2011

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A look at a Mobile AR application that attracted over 140,000 users from 194 countries in 3 months.

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streetARt case study for ARE2011

  1. 1. how AR can attract 10s x thousands of users From over 100 countries in only a couple of weeksImage credit a mobile AR casestudy by
  2. 2. We wanted to know if "great 25,000 people in content" and "cool technology" 162 countries alone would be enough to attract in one month and engage return users? the answer is Could we gain traction without a big ad budget or brand? yes!Image credit
  3. 3. BUT THINGS ARE GETTING COMPLEX!!Image credit
  4. 4. what is streetARtAPP.com?Image credit
  5. 5. when was it launched? February 2011Image credit
  6. 6. Image credit
  7. 7. Image credit
  8. 8. how was it promoted? shameless self promotion!Image credit
  9. 9. how was it promoted? Layar. blog postImage credit
  10. 10. how was it promoted Layar Featured layerImage credit
  11. 11. More than 25,000 unique users in 162 countriesresults in the Around 1,800 iPhone App downloadsfirst month? 200 engaged users each with close to daily usage in multiple locations Today its more than 130,000 unique users In 194 countries!Image credit
  12. 12. other street art apps? All City
  13. 13. Image credit
  14. 14. What did we learn from this?Image credit
  15. 15. the web has really broad reachImage credit
  16. 16. mobiles havetaken that furtherImage credit
  17. 17. Image credit
  18. 18. but apps have taken controlImage credit
  19. 19. iTunes has changed thingsImage credit
  20. 20. mobile AR browsers add another layer of complexityImage credit
  21. 21. AR is becoming a “standard” featureImage credit
  22. 22. Image credit
  23. 23. but it needs supporting web browser based pc & mobile pages and apps tooImage credit
  24. 24. multi-device web apps provide the broadest and richest reach of any mediaImage credit
  25. 25. apps add depth and greater potential for an on-going relationshipImage credit
  26. 26. but apps are defined by their function not their distribution formatImage credit
  27. 27. IPHONE APPS DELIVER FAST GROWTH AND MORE ENGAGED REACH THAN THE MOBILE WEB ALONEImage credit
  28. 28. mobile AR provides even faster growth and reach because its cool!Image credit
  29. 29. Image credit
  30. 30. most Layar browser users are on AndroidImage credit
  31. 31. in mobile AR Androids can outnumber iPhone users by 4:1Image credit
  32. 32. but theAndroid userbase has a split personality
  33. 33. EMBEDDING LAYAR PLAYER INTO APPS DELIVERS THE DEEPEST ENGAGEMENT OF ALLImage credit
  34. 34. complex much?! devices we regularly cater for: pc web iPhone mobile web iphone app iPhone Layar WebView Android mobile web Android Layar WebView iPad web iPad app other smartphones plain old mobilesImage credit
  35. 35. the web has leaked out of the browser the internet has leaked into the real worldImage credit
  36. 36. streetARtAPP was builtusing the buildAR platfor m
  37. 37. now anyone can createrich mobile AR experiences using buildAR.com
  38. 38. • Easy to use web based application for • Powerful animation configuration creating AR • Support for actions• Layer editor with real-time preview • Automatic Layar browser version support• Multiple format data importing (csv, kml, • Publish to Layar with a single click - no georss & geojson) programming or other developer accounts• Automatic image transcoding with preview required features• Image & 3D based marker support

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