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What is Social Media
• talking, participating, sharing, networking, and bookmarking
online.
• discussion, feedback, voting, comments, and sharing of
information from all interested parties.
• linked to other sites, resources, and people.
Social Media …Social NetworkingSocial Media …Social Networking
Social media is a term for the tools and
platforms people use to publish,
converse and share content online. The
tools include blogs, wikis, podcasts, and
sites to share photos and bookmarks.
Social networking sites are online
places where users can create a profile
for themselves, and then socialize with
others using a range of social media
tools including blogs, video, images,
tagging, lists of friends, forums and
messaging.
~The Conversation ~
blogging, commenting or contributing - the currency of social networking.
We get comfortable in our world…
then something comes along and
absolutely disrupts it.
The Iceman thought his world would never change –
until the refrigerator replaced him.
charlesdyer's photostream
It is difficult to predict the future
and we generally get
uncomfortable with change.
Over the ages, Many People have
Feared New Technology
““The free access which many young peopleThe free access which many young people
have…has poisoned the mind and corruptedhave…has poisoned the mind and corrupted
the morals of many a promising youth.”the morals of many a promising youth.”
Reverend Enos Hitchcock, Memoirs of the Bloomsgrove Family, 1790
He was writing about…..books!
Readily accessible novels !
Reading themselves into a state of delusion?
““This new form of entertainment has goneThis new form of entertainment has gone
far to blast maidenhood………far to blast maidenhood………
Depraved adults with candies and penniesDepraved adults with candies and pennies
beguile children with the inevitable result”beguile children with the inevitable result”
Society for the Prevention of Cruelty to Children, 1909
The Movie Theater
““Does it break up the homeDoes it break up the home
life and the old practice oflife and the old practice of
visiting friends?”visiting friends?”
The Knights of Columbus…1933
The Telephone
Each new technological advance
was viewed with suspicion and
distrust by many.
And now…texting
The demise of the phone call.
There is good reason.
““Why the Internet Will Fail”Why the Internet Will Fail”
"No online database will
replace your daily
newspaper, no CD-ROM
can take the place of a
competent teacher and no
computer network will
change the way
government works.“
Clifford Stoll, Newsweek, Feb 27, 1995
https://www.youtube.com/watch?v=0eUeL3n7fDs
But the old way has problems….But the old way has problems….
1. Too many websites to visit http://www.stumbleupon.com/
2. Difficult to organize emails and attachments
3. Only companies and organizations have a “voice.”
Now WEB 2.0 offers the ability to talkNow WEB 2.0 offers the ability to talk
outside the usual channelsoutside the usual channels
1. Personal Publishing (blogs)
2. Easy to create and edit websites (wikis)
3. Publish and share photos, video (Flickr, YouTube)
4. Lots of ways to share and collaborate
“Today's phones are almost like people," in that
they have senses such as eyes (a camera), ears (a
microphone) and skin (a touch screen).
Google VP – Marrisa Mayer
She heralds the "a sensor revolution," including
data
Vibration…..Tilt…..Rotation…..Navigation…
Sound....Airflow...Light…
Temperature....Biological….Chemicals….
•Humidity…Pressure….Location
Did you read the “Terms of Service”?Did you read the “Terms of Service”?
Very few do.Very few do.
Is your privacy at risk?Is your privacy at risk?
The Curated Experience,
Convergent Devices & Net Neutrality
http://counternotions.com/2010/05/17/curation/
How convergent devices overthrew civilization!How convergent devices overthrew civilization!
“Perhaps the most pernicious proposition of
the “everything must be open” crusade is the
notion that curation is bad and anti-freedom.
Soldiers of this crusade confuse freedom with
competition. Our museums are not football-
field sized warehouses where art objects are
indiscriminately dumped and our magazines
and blogs are not amorphous containers of
randomly selected articles. Our classrooms,
restaurants, hospitals and indeed all our
civilized institutions are firmly reliant on
curation of one kind or another. The goal
should be for curators to compete, not for
curation to be declared illegal and unholy by
the “open” zealots.” ~ Kontra
Apple, unlike Android,
curates it software
offerings. For instance,
there are no porn apps
at the Apple store. Is
this a good or bad
thing?
WhoWho’s behind the curtain?’s behind the curtain?
“Just as Adobe is desperately trying to yell at the world, “Don’t
buy into Apple’s walled garden, get locked into our own
proprietary Flash,” so is Google trying to misdirect consumers’
attention from its own monopolistic sins to Apple’s mobile
platform where 100 million users voted with their own money
to enjoy 200,000 apps. The evil man behind the curtain in this
scenario is not Apple’s curation, it’s the frightening prospect
of Google getting cut off from search and ad revenue derived
from its naked domination of the search box on top of your
web browser. That, unfortunately, doesn’t sound like an
appealing public cry, hence the “Curated Computing”
misdirection whining.”
Why it matters!Why it matters!
Most of today’s educational content comes in textbooks, which
Bryan Polivka likens to CDs in “Why the iPad really could change
everything.” http://www.newsweek.com/2010/03/25/think-really-different.html
He asks us to wonder about the textbook “single” and imagines
a future in which we can create a learning “playlist” for a course
that mixes tracks from Macmillan, Pearson and others. The
future suggests that it won’t stop there and digital “papers” and
assignments will be elaborations (riffs?) on those textbook
singles and the best ones will be added to the library from
which future students construct their playlists.
Do you like that the total cost of textbooks for this course was FREE?
Is there danger with “FREE”?
http://www.youtube.com/watch?v=ldhHkVjLe7A
Watch – Aral Balkan “Free Is A Lie”
Are social networking sites good for society?Are social networking sites good for society?
http://socialnetworking.procon.org/#Background
Short case study….my son, Ryan.
Band Aid For Haiti
Out of a sense of frustration and the desire to help the people affected
by the terrible earthquake in Haiti several years ago, he went to his
social media contacts and organized a garage band fund raiser at his
high school. Ten bands from area high schools showed up to help.
BAND AID
BAND AID
                                                                                                            
Published: Thursday, April 15, 2010 12:03 PM EDT
Ryan Brannon, a senior at Saltsburg Senior High School, received a plaque
from Red Cross volunteer Rache Station honoring him for his fundraising
efforts for the Red Cross.
Brannon raised $1,125 for the Relief Fund for Haiti through a recent band
benefit that featured 10 local bands and attracted more than 250 guests.
Tom Peel/Gazette photo
Social Media can work for good in theSocial Media can work for good in the
Classroom and in Life.Classroom and in Life.
Remembering that “free”
really does have a price…..
“We are moving
from an
information age
to an
OPINION AGEOPINION AGE.”
Warren Sack, Associate Professor, Film & Digital Media School, University of California,
Santa Cruz
“Youth exhibit agency and an expertise that 
often exceeds that of their elders, resulting in 
intergenerational struggle over authority and
control over learning and literacy.”
“ Peer-based learning relies on a context of reciprocity, in which 
kids feel they have a stake in self-expression as well as a stake 
in evaluating and giving feedback to one another.”
Are the Social Networking Wars Over?
…..
http://socialmediatoday.com/mark-
lerner/2038806/infographic-social-media-war
Not necessarilyNot necessarily.
http://www.youtube.com/watch?v=f9MtttXI2q8
The War is Just Beginning
http://www.youtube.com/watch?v=13rbUCgMF3w&feature=related
Both of the previous videos are 
examples of using cognitivecognitive
surplussurplus to be creative. 
So what is cognitive surplus?
https://www.ted.com/talks/clay_shirky_how_cognitive_surplus_will_change_the_world#t-205535

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The Changing Social Media Landscape

  • 1.
  • 2. What is Social Media • talking, participating, sharing, networking, and bookmarking online. • discussion, feedback, voting, comments, and sharing of information from all interested parties. • linked to other sites, resources, and people.
  • 3.
  • 4. Social Media …Social NetworkingSocial Media …Social Networking Social media is a term for the tools and platforms people use to publish, converse and share content online. The tools include blogs, wikis, podcasts, and sites to share photos and bookmarks. Social networking sites are online places where users can create a profile for themselves, and then socialize with others using a range of social media tools including blogs, video, images, tagging, lists of friends, forums and messaging.
  • 5.
  • 6. ~The Conversation ~ blogging, commenting or contributing - the currency of social networking.
  • 7. We get comfortable in our world… then something comes along and absolutely disrupts it. The Iceman thought his world would never change – until the refrigerator replaced him.
  • 9. It is difficult to predict the future and we generally get uncomfortable with change.
  • 10. Over the ages, Many People have Feared New Technology
  • 11. ““The free access which many young peopleThe free access which many young people have…has poisoned the mind and corruptedhave…has poisoned the mind and corrupted the morals of many a promising youth.”the morals of many a promising youth.” Reverend Enos Hitchcock, Memoirs of the Bloomsgrove Family, 1790 He was writing about…..books! Readily accessible novels !
  • 12. Reading themselves into a state of delusion?
  • 13. ““This new form of entertainment has goneThis new form of entertainment has gone far to blast maidenhood………far to blast maidenhood……… Depraved adults with candies and penniesDepraved adults with candies and pennies beguile children with the inevitable result”beguile children with the inevitable result” Society for the Prevention of Cruelty to Children, 1909 The Movie Theater
  • 14. ““Does it break up the homeDoes it break up the home life and the old practice oflife and the old practice of visiting friends?”visiting friends?” The Knights of Columbus…1933 The Telephone
  • 15. Each new technological advance was viewed with suspicion and distrust by many.
  • 16. And now…texting The demise of the phone call.
  • 17. There is good reason.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. ““Why the Internet Will Fail”Why the Internet Will Fail” "No online database will replace your daily newspaper, no CD-ROM can take the place of a competent teacher and no computer network will change the way government works.“ Clifford Stoll, Newsweek, Feb 27, 1995
  • 30.
  • 31. But the old way has problems….But the old way has problems…. 1. Too many websites to visit http://www.stumbleupon.com/ 2. Difficult to organize emails and attachments 3. Only companies and organizations have a “voice.” Now WEB 2.0 offers the ability to talkNow WEB 2.0 offers the ability to talk outside the usual channelsoutside the usual channels 1. Personal Publishing (blogs) 2. Easy to create and edit websites (wikis) 3. Publish and share photos, video (Flickr, YouTube) 4. Lots of ways to share and collaborate
  • 32.
  • 33.
  • 34. “Today's phones are almost like people," in that they have senses such as eyes (a camera), ears (a microphone) and skin (a touch screen). Google VP – Marrisa Mayer She heralds the "a sensor revolution," including data Vibration…..Tilt…..Rotation…..Navigation… Sound....Airflow...Light… Temperature....Biological….Chemicals…. •Humidity…Pressure….Location
  • 35. Did you read the “Terms of Service”?Did you read the “Terms of Service”? Very few do.Very few do. Is your privacy at risk?Is your privacy at risk?
  • 36. The Curated Experience, Convergent Devices & Net Neutrality http://counternotions.com/2010/05/17/curation/ How convergent devices overthrew civilization!How convergent devices overthrew civilization!
  • 37. “Perhaps the most pernicious proposition of the “everything must be open” crusade is the notion that curation is bad and anti-freedom. Soldiers of this crusade confuse freedom with competition. Our museums are not football- field sized warehouses where art objects are indiscriminately dumped and our magazines and blogs are not amorphous containers of randomly selected articles. Our classrooms, restaurants, hospitals and indeed all our civilized institutions are firmly reliant on curation of one kind or another. The goal should be for curators to compete, not for curation to be declared illegal and unholy by the “open” zealots.” ~ Kontra Apple, unlike Android, curates it software offerings. For instance, there are no porn apps at the Apple store. Is this a good or bad thing?
  • 38. WhoWho’s behind the curtain?’s behind the curtain? “Just as Adobe is desperately trying to yell at the world, “Don’t buy into Apple’s walled garden, get locked into our own proprietary Flash,” so is Google trying to misdirect consumers’ attention from its own monopolistic sins to Apple’s mobile platform where 100 million users voted with their own money to enjoy 200,000 apps. The evil man behind the curtain in this scenario is not Apple’s curation, it’s the frightening prospect of Google getting cut off from search and ad revenue derived from its naked domination of the search box on top of your web browser. That, unfortunately, doesn’t sound like an appealing public cry, hence the “Curated Computing” misdirection whining.”
  • 39. Why it matters!Why it matters! Most of today’s educational content comes in textbooks, which Bryan Polivka likens to CDs in “Why the iPad really could change everything.” http://www.newsweek.com/2010/03/25/think-really-different.html He asks us to wonder about the textbook “single” and imagines a future in which we can create a learning “playlist” for a course that mixes tracks from Macmillan, Pearson and others. The future suggests that it won’t stop there and digital “papers” and assignments will be elaborations (riffs?) on those textbook singles and the best ones will be added to the library from which future students construct their playlists. Do you like that the total cost of textbooks for this course was FREE?
  • 40. Is there danger with “FREE”? http://www.youtube.com/watch?v=ldhHkVjLe7A Watch – Aral Balkan “Free Is A Lie”
  • 41. Are social networking sites good for society?Are social networking sites good for society?
  • 43.
  • 45. Band Aid For Haiti Out of a sense of frustration and the desire to help the people affected by the terrible earthquake in Haiti several years ago, he went to his social media contacts and organized a garage band fund raiser at his high school. Ten bands from area high schools showed up to help.
  • 46. BAND AID BAND AID                                                                                                              Published: Thursday, April 15, 2010 12:03 PM EDT Ryan Brannon, a senior at Saltsburg Senior High School, received a plaque from Red Cross volunteer Rache Station honoring him for his fundraising efforts for the Red Cross. Brannon raised $1,125 for the Relief Fund for Haiti through a recent band benefit that featured 10 local bands and attracted more than 250 guests. Tom Peel/Gazette photo
  • 47. Social Media can work for good in theSocial Media can work for good in the Classroom and in Life.Classroom and in Life.
  • 48. Remembering that “free” really does have a price…..
  • 49.
  • 50.
  • 51. “We are moving from an information age to an OPINION AGEOPINION AGE.” Warren Sack, Associate Professor, Film & Digital Media School, University of California, Santa Cruz
  • 54. Are the Social Networking Wars Over? ….. http://socialmediatoday.com/mark- lerner/2038806/infographic-social-media-war

Editor's Notes

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