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Chapter 5:
Groups, Networks and Organizations

 Social groups form the building blocks for
  society and for most social interaction.


 The sociologist Georg Simmel argued that
  the key element in determining the form
  of social relations in a group is the size of
  the group.


                                                  1
Social Groups




 Dyad is the most intimate form of social life because
  the two members are mutually dependent on each
  other – if one member leaves the group, the group
  ceases to exist.
Social Groups ~ The Triad


 When a third person joins a dyad, that person can
  fill the role of:
  mediator – the conflict resolver.
  tertius gaudens — the person who profits from
   disagreement from the others.
  divide et impera (“divide and conquer”) — the
   individual who purposefully breaks up the other two.


                                                          3
Social Groups
 As group size increases, the number of possible
  relationships increase — in a group of three,
  three possible relationships exist, but in a
  group of four, six possible relationships exist.




                                                 4
Social Groups
    Georg Simmel             C. H. Cooley

    Small Groups             Primary Groups

    Parties                  Secondary Groups

    Large Groups             Other Group Types —
                             in-groups, out-groups,
                             reference groups




Sociologists call any group that individuals use as a standard for
evaluating themselves and their own behavior a reference group.
Poll: What is the total number of contacts you...
The Power of Social Groups
 The Asch Test is an experiment developed in the 1940s that shows
  how much people are influenced by the actions or norms of a group.
From Groups to Networks
A social network is a set of relations — a set of dyads — held together
by ties between individuals.




 A tie is a set of stories that explains our relationship to the other
   members of our network, while a narrative is the sum of the
                  stories contained in a series of ties.
                                                                         10
From Groups to
Networks       Interview, Duncan Watts




Duncan Watts describes his research
  on the small world phenomenon.
                                         11
From Groups to Networks

Embeddedness refers to the degree to which
 ties are reinforced through indirect paths
           within a social network.




                                              12
Social Capital
 ‘Whereas physical capital refers to physical objects and human
capital refers to the properties of individuals, social capital refers
 to connections among individuals – social networks and the
  norms of reciprocity and trustworthiness that arise from them.”

                          ~ Robert Putnam
From Groups to Networks
                         Social Capital
 The information, knowledge of people or ideas, and connections that help
  individuals enter preexisting networks or gain power in them.




 High amounts of social capital in a community generally means that the
  community is tightly knit and can come together to face challenges and make
  improvements.

                                                                             14
From Groups to Networks
      The Strength of Weak Ties
 A structural hole is a gap between network clusters (or even
  between two people) that would benefit from having the gap
  closed.




                                       Six Degrees of Separation


              Class Exercise on Social Networks
Structural Holes on the Net
diminishing the power of the middle man
             A Personal Account
Six Degrees of Separation
                Urban legend?




Microsoft proves you ARE just six degrees of separation from anyone in the world
Social Capital
Organizations
 An organization is any social network that is defined by a common purpose
and has a boundary between its membership and the rest of the social world.
   Organizational culture refers to the shared beliefs and behaviors within a
   social group.




   Organizational structure refers to the ways in which power and authority
   are distributed within an organization.
             Informal                                Formal                19
Three Sociological Perspectives
     Groups and Social Structure
      Conflict                Functionalist            Symbolic Interaction

Social structure are     Social structures are     •Social interactions exists
exploitive.               legitimate and acceptable. only in the minds of
                                                       individuals and small
                                                       groups. It is subjective,
Groups and               The structure itself
                                                       voluntary and constantly
institutions exists for   creates consensus.           recreated.
the protection of the
elite.                    Social structures are       •Social structure is based on
                          stable and often             small groups and individuals
There is conflict over   bureaucratic.                to create consensus.
wealth, power and
status.

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Chapter5 groupsnetworks-120925135248-phpapp01

  • 1. Chapter 5: Groups, Networks and Organizations  Social groups form the building blocks for society and for most social interaction.  The sociologist Georg Simmel argued that the key element in determining the form of social relations in a group is the size of the group. 1
  • 2. Social Groups  Dyad is the most intimate form of social life because the two members are mutually dependent on each other – if one member leaves the group, the group ceases to exist.
  • 3. Social Groups ~ The Triad  When a third person joins a dyad, that person can fill the role of:  mediator – the conflict resolver.  tertius gaudens — the person who profits from disagreement from the others.  divide et impera (“divide and conquer”) — the individual who purposefully breaks up the other two. 3
  • 4. Social Groups  As group size increases, the number of possible relationships increase — in a group of three, three possible relationships exist, but in a group of four, six possible relationships exist. 4
  • 5.
  • 6. Social Groups Georg Simmel C. H. Cooley Small Groups Primary Groups Parties Secondary Groups Large Groups Other Group Types — in-groups, out-groups, reference groups Sociologists call any group that individuals use as a standard for evaluating themselves and their own behavior a reference group.
  • 7.
  • 8. Poll: What is the total number of contacts you...
  • 9. The Power of Social Groups  The Asch Test is an experiment developed in the 1940s that shows how much people are influenced by the actions or norms of a group.
  • 10. From Groups to Networks A social network is a set of relations — a set of dyads — held together by ties between individuals. A tie is a set of stories that explains our relationship to the other members of our network, while a narrative is the sum of the stories contained in a series of ties. 10
  • 11. From Groups to Networks Interview, Duncan Watts Duncan Watts describes his research on the small world phenomenon. 11
  • 12. From Groups to Networks Embeddedness refers to the degree to which ties are reinforced through indirect paths within a social network. 12
  • 13. Social Capital ‘Whereas physical capital refers to physical objects and human capital refers to the properties of individuals, social capital refers to connections among individuals – social networks and the norms of reciprocity and trustworthiness that arise from them.” ~ Robert Putnam
  • 14. From Groups to Networks Social Capital  The information, knowledge of people or ideas, and connections that help individuals enter preexisting networks or gain power in them.  High amounts of social capital in a community generally means that the community is tightly knit and can come together to face challenges and make improvements. 14
  • 15. From Groups to Networks The Strength of Weak Ties  A structural hole is a gap between network clusters (or even between two people) that would benefit from having the gap closed. Six Degrees of Separation Class Exercise on Social Networks
  • 16. Structural Holes on the Net diminishing the power of the middle man A Personal Account
  • 17. Six Degrees of Separation Urban legend? Microsoft proves you ARE just six degrees of separation from anyone in the world
  • 19. Organizations An organization is any social network that is defined by a common purpose and has a boundary between its membership and the rest of the social world. Organizational culture refers to the shared beliefs and behaviors within a social group. Organizational structure refers to the ways in which power and authority are distributed within an organization. Informal Formal 19
  • 20. Three Sociological Perspectives Groups and Social Structure Conflict Functionalist Symbolic Interaction Social structure are Social structures are •Social interactions exists exploitive. legitimate and acceptable. only in the minds of individuals and small groups. It is subjective, Groups and The structure itself voluntary and constantly institutions exists for creates consensus. recreated. the protection of the elite. Social structures are •Social structure is based on stable and often small groups and individuals There is conflict over bureaucratic. to create consensus. wealth, power and status.