Workshop Retailen in China Oct. 2011

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Retail in China is a tough business but their are opportunities and challenges. In our perspective their are challenges for city brand in food and drinks for young and curious new consumers with interest in functional nutrition and added values as loyalty programs.

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Workshop Retailen in China Oct. 2011

  1. 1. WORKSHOPRETAILEN IN CHINA29 september 2011
  2. 2. Today’s choice shapes the future
  3. 3. DUTCHMAN HENK TEROL IS THE OWNER OF MARKETING AND COMMUNICATION CONSULTANCY ADMARCOM. WITH OVER FORTY YEARS OF EXPERIENCE IN MARKETING AND DEVELOPMENT, HENK VISITED CHINA NUMEROUS TIMES. ONE OF HIS PROJECTS WAS THE INTRODUCTION OF GREEK GOURMET PRODUCTS IN THE RAPIDLY MATURING CHINESE RETAIL MARKET.WHILE TRAVELING THROUGH CHINA, HE WORKED EXTENSIVELY WITHDISTRIBUTORS, RETAILERS AND OTHER STAKEHOLDERS. AND SOON HEWAS ASKED TO BECOME MASTER OF CEREMONIES OF ONE OF HISBUSINESS PARTNERS. TODAY HENK IS YOUR MASTER OF CEREMONIES.
  4. 4. Content:  Urbanization  Why China?  Consumers  Retail in China  Opportunities  Questions  Internet & Social Media
  5. 5. 20 YEARS FROM NOW CHINAS WILL BETHE LARGEST ECONOMY IN THE WORLD.ESPECIALLYWHEN CHINA IS LESS EXPORT DEPENDENTAS DOMESTIC CONSUMPTION GROWS
  6. 6. The outlook
  7. 7. URBANIZATION CHINARetail & Retail Suppliers With Export Plans To China
  8. 8. China Population developments
  9. 9. Urbanisation CHINA
  10. 10. Tier cities CHINA
  11. 11. Population Developments CHINA
  12. 12. Why China? City developments : source Champs, fastest growing cities Population in 2000 Peak population (year)Pearl River Delta “City” 16.6 m 31.2 M (2034)Guangzhou, Shenzhen, Dongguan and FoshanJingjin 16.6 M 31.1 M (2035)Beijing & Tianjin Current Beijing 16.8 M Current Tianjin 10.8 MYangtze River Delta “City” 14.8 M 21.6 M (2031)Chongqing 6.2 M 11.2 M (2027) Current 32 MChengdu 3.9 M 11.1 M (2035) Current 10.4 MZhengzhou 6.7 M 10.1 M (2039) Current 7.2 MXi „an 4.6 M 10.0 M (2035Changzhutan cluster 3.7 M 9.7 M (2034)Nanjing 3.5 M 7.2 M (2035) Current 7.7 M http://www.eiu.com/subscriber_promos.aspx
  13. 13. WHY CHINA?Retail & Retail Suppliers With Export Plans To China
  14. 14. Why China?China Facts
  15. 15. Why China?China Facts
  16. 16. Why China? China FactsCHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
  17. 17. Trade facts Globally
  18. 18. Trade facts
  19. 19. Economic Grew CHINA
  20. 20. Income Developments CHINA
  21. 21. Changes and challenges ahead Politics: party bureaucracy and the challenges ahead of a fast-changing society Economy: Government control and entrepreneurial spirit China and the world: Nationalism and Foreign business Infrastructure: hard and soft (still bad areas) Demography: education and workforce Management: The international manager Production: The law, supply china and quality Growing middle classes and life style products China & EU
  22. 22. Dutch export CHINA
  23. 23. CONSUMERSRetail & Retail Suppliers With Export Plans To China
  24. 24. Chinese Consumers
  25. 25. Consumer Trends China
  26. 26. Young Chinese consumers
  27. 27. Comparison of young consumers in Asia
  28. 28. Important to know• Trend Sensitive• Brand Sensitive• Brand Loyalty• Western-oriented FEATURES:• 15% population is between 15 and 24 years old;• 260 million critical potential consumers (middle class)• Major impact by increasing purchasing power• Important for business strategy
  29. 29. RETAIL IN CHINARetail & Retail Suppliers With Export Plans To China
  30. 30. China Retail
  31. 31. Shopping Shanghai
  32. 32. Shopping Shanghai
  33. 33. Sheng da Plaza – Pudong
  34. 34. Sheng da Plaza – Pudong GLOBAL RETAILERS  Retail & Retail Suppliers With Export Plans To China
  35. 35. China Retail companies owns mostly the hole supply chainhttp://www.hutchison-whampoa.com/eng/index.htm Sir Ka-shing Li, is a wealthy businessman from Hong Kong. He is the richest person of East Asian descent in the world and the sixteenth richest man in the world with an estimated wealth of US$16.2 billion on 13 February 2009. Presently, he is the Chairman of Hutchison Whampoa Limited (HWL) and Cheung Kong Holdings; through them, he is the worlds largest operator of container terminals and the worlds largest health and beauty retailer.
  36. 36. Global Retail China
  37. 37. Global Brands withExperience Retail China
  38. 38. Cooperations
  39. 39. Luxury brands in China The Digital IQ of Prestige Brands in China The massive potential for retail businesses in China is no surprise to anyone—least of all prestige brands. After years of annual double-digit growth, China‟s booming economy has left tens of millions of consumers seeking new ways to spend their disposable income. In 2009, China became the world‟s second largest luxury market behind Japan, surpassing the United States. Even though these trends were recognizable at least 20 years ago, many prestige brands are still playing catch-up in this diverse and rapidly changing marketplace. With 384 million internet users—more than the U.S. and Japan combined—much of the competition for customers and brand loyalty will play out online. The investment prestige brands make in their own digital competence could be a deciding factor in their ability to survive and thrive in China, and is likely to become increasingly important as the market matures.
  40. 40. Sheng da Plaza – Pudong NEDERLANDSE RETAILERS  Retail & Retail Suppliers With Export Plans To China
  41. 41. Shopping Beijing
  42. 42. Shopping Shanghai
  43. 43. Sheng da Plaza – Pudong FOOD RETAILERS CHINA  Retail & Retail Suppliers With Export Plans To China
  44. 44. Developments food & beverages retail China
  45. 45. Carrefourhttp://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/BSTR246.htmhttp://www.express.be/business/nl/economy/carrefour-succesvol-china-dankzij-lokale-orientatie/83898.htm
  46. 46. City Shop
  47. 47. City Shop
  48. 48. Sheng da Plaza – Pudong OPPORTUNITIES  Retail & Retail Suppliers With Export Plans To China
  49. 49. Concept & Furnish
  50. 50. Concept & Furnish
  51. 51. Experience shopping
  52. 52. Signing
  53. 53. Inspiring
  54. 54. Empty malls and shops
  55. 55. Empty malls and shops
  56. 56. Retail in China after work
  57. 57. Business in China • Characteristics and habits • First Step • Corporate culture •Guanxi (Relationship Development) PreparationsInformation is available!!!!
  58. 58. Chinese Relationship Development
  59. 59. Relationship development "Business" and "Private" are of equal significance.It comes in both cases on respect and trust that the relationship is balanced. .
  60. 60. Further reading
  61. 61. 同义词
  62. 62. CHINA Workshop for entrepreneurs with export plans to China Thanks for your attention and I wish that you can now make astep forwards to reach your aims HENK TEROL Mobile: +31(0) 654 977 703
  63. 63. INTERNET & IMPORTANCESOCIAL MEDIA
  64. 64. Internet
  65. 65. Internet use
  66. 66. Importance sources
  67. 67. Importance as trustful source
  68. 68. Internet sources Important for DM
  69. 69. Sources for trustful preparations
  70. 70. Importancy communication with blogs
  71. 71. Chinese social media
  72. 72. Online shopping

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