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1. Website Services & Solutions, Sydney, Australia
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Top SEO & Marketing Trends In 2014
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web
page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier
(or higher ranked on the search results page), and more frequently a site appears in the search
results list, the more visitors it will receive from the search engine's users.
Boost ability is an expert resource for SEO and local search services. We spoke about crisis PR,
of course, but we also discovered we are kindred souls in our passion for the increasingly better
ways marketers are discovering to make SEO really “work”. Of all the developments in the word
of SEO, what are the trends marketers need to be aware of as we have moved into 2014, and
what should they do?
 The Ever-Changing Google Search Algorithms
Since February 2011, in fact, Google has released 25 updates that affect its website
content quality algorithm known as Panda. Other includes website layout and the
devaluation of generic product or service keywords in the domain name known as the
“EMD” (Exact Match Domain) update. Examples of a domain that would have been
devalued by the EMD update would be DaytonOhioPlumbing.com or
iPhoneAccessories.net, in an effort to take away the “unfair advantage” of hits to a
company whose name precisely matches the generic search term it answers.

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In 2013, the Panda algorithm logic was merged with the main Google algorithm, so
updates for the Panda algorithm have ceased. But Boost ability estimates that changes
that could amount to another 10 Panda updates in 2013 could bring the real number of
major changes in 2013 to 25.
Google has been relentless during 2013 in its pursuit to squash link building in cases
where the intent of the link builder is to manipulate Google’s algorithm rather than add
genuine value to users. Thus the advent of the new Google algorithm, Penguin,that the
company applies separately from the main Google algorithm about once a quarter.
These updates may seem daunting, but they actually level the playing field and give
web marketers the opportunity to step in and make their sites more competitive in the
context of Google’s new rules. Google’s desire, of course, is to give search engine users
great results, not the results that contain the highest level of spammy link profiles.
 Optimization of websites for Multi-Screens and Smart Phone &
Tablet
In June 2013, Nielson reported that of mobile phone users in the U.S. 61% of them
now use smart phones. That is a 10% increase since early 2012. The study “Why We
Don’t Buy: Consumer Attitudes on Shopping Cart Abandonment,” by Bronto Software
and Magento said that 54% of people who buy online daily or weekly own a tablet and
64% own a Smartphone.“You can’t afford not to have a mobile friendly website in
2014,” and notes that having a mobile-friendly website implemented wrongly could hurt
your site’s performance in Google searches.

3. Website Services & Solutions, Sydney, Australia
Get In Touch – 02 9727 0220
©Netsyss – Reliable IT Service
For optimal success Google recommends “responsive web design”. This phrase
refers to website design that adjusts the layout or size of the website according to the
screen or window size of whatever device or web browser is being used to view it. So
whether your website users are using an iPhone, Android, tablet or desktop PC, the
HTML code used to render the page is the same for every URL. This eliminates the need
to host separate mobile sites at a different location than the main website. Essentially,
the main website is the mobile website as well.
 Local Search Competition on Search Engines
The Google Places Stats and Facts page says that “20% of searches on Google are
related to location.” According to comScore, 56% of mobile phone users use their
browser for local searches, raising the importance still further for small and local
businesses to establish themselves online.
There are about 250,000 new claimed listings on Google a month (Mike
Blumenthal’s 2011 estimate), and the implications are tremendous. The need for your
business to have Google & Bing optimized business listings is vital for your success in
2014. Internet marketing firms such as Boost abililty that are catering to small and local
firms have seen tremendous growth. In the first week of 2013 Boost ability reported
3,347 SEO accounts with local intent. On Nov 27 they had 6,229 accounts, amounting to
a staggering 86% rate of growth in localized SEO business in 11 months.
As demand for pertinent local search results rises, so does supply. Getting your
business on Google+ and Bing is not difficult. Whether you hire a third party or do it in
house, you should optimize local search for all of your business locations in 2014. If
you’ve already done this, look into improving your standing further by optimizing the
profile, adding new images, coupons, and updating the hours of business. Freshening up
your profiles in the coming year will produce a better return than ever before.

4. Website Services & Solutions, Sydney, Australia
Get In Touch – 02 9727 0220
©Netsyss – Reliable IT Service
 Remember More Users in HTML 5 Compatible Environments than in
Flash
StatCounter’s data, quoted in the Google study “Unlocking the HTML5 Opportunity:
What’s the Holdup,” says that in May 2013, the number of users who have HTML 5
compatible environments overtook users with FLASH compatible environments.
HTML 5 is important as it allows for dynamic and interactive content like FLASH, but
is compatible a across multiple devices, browsers, and screens. Soon, the need to have
multiple technologies such as FLASH and Silverlight for your company’s ads and creative
on content will all merge into HTML 5, saving development cost and time to execution
FLASH will still be compatible with regular desktop browsers, but HTML 5 content
will soon be compatible with every browser on every device.
You’ll notice from the graph we’ve provided that HTML 5 compatible websites will
continue to grow in general. But is it growing among your website’s user base? Start to
track if, you haven’t already, how much usage there is on devices and browsers that are
compatible with HTML 5 vs. FLASH that use your website.
If the trend is positive for HTML 5 on your website then start to incentivize your in-
house teams to learn HTML 5 if they have not done so already. What you pay for
trainings and workshops will be an investment well spent.
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