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- 2. ©2012 Immersion Corporation–Confidential 2
Agenda:
§ What are haptics and haptic effects?
§ What are the design best practices?
§ What’s the hardware?
§ What’s the software?
§ What’s the catch?
§ Call to t-shirts and action!
- 3. ©2012 Immersion Corporation–Confidential 3
Agenda:
§ Who is Immersion?
§ What does touch feedback or tactile design mean?
§ Why is touch feedback essential to the mobile UI?
§ How can touch feedback be used to improve the UX?
§ What are the best design practices for tactile feedback?
§ Can you show me some of these principles?
- 4. ©2012 Immersion Corporation–Confidential
Who is Immersion? Company Highlights
Immersion: The Haptics Company
Worldwide Support
Offices in EU, Korea, Taiwan,
Japan, US & Canada
World Class Customer Base
Samsung, Nokia, LG, Toshiba, Fujitsu,
Sony, Microsoft, Logitech, Lexus,
BMW, CAE and many more
Established in Large, Rapidly
Growing Markets
Technology shipped in over 1B devices
§ Mobile phones, game controllers, auto,
industrial, casino, other portable devices
Strong Intellectual
Property
Portfolio of 1,200+ granted and
pending patents specifically in the
field of Haptics related to both
hardware and software
Technology Leader
Developing tactile touch
solutions also known as
“Haptics” since 1993
NASDAQ: IMMR
- 8. ©2012 Immersion Corporation–Confidential
8
• get a grip• how does that grab you?
• ifeeledgy
• standing on pins and needles
• s t r e t c h the imagination
a gripping experience
• only scratched the surface
• keep in touch
• a touching experience • i’m deeply touched
• itching to go
• can you handle it?
• put on the finishing touches
• he’s tactful
• she’s tactless
• hold your own
• be on your toes
• makes my skin crawl
• solid reputation
• a slimy character
• like a kick in the teeth
• make contact with
• don’t be pushy
• a mere slap on the wrist
• like a slap in the face
• a hands-off policy
• a clinging personality
• a palpable lie
• she’s touchy
• touch and go
• the personal touch
• walking on egg shells
• grasp an idea
• he rubs me the wrong way
• a rough character
- 11. ©2012 Immersion Corporation–Confidential
© 2011 Immersion Corporatio
CBS News
Photo: Walter Geis
Agency TBWANeboko
Photo: Michael Harvey
Point 2 - touch feedback fills a need for tactile
gratification that is not possible in other media.
- 22. ©2012 Immersion Corporation–Confidential
Haptic Effect Preview App
§ Free app on Google Play
§ Feel each effect on any
Android device
§ Code sample provided for
each effect
§ Awesome on Android
handsets with TouchSense
installed by Samsung, LG,
Toshiba, Pantech and others
§ Emulates effects on all other
Android devices without the
TouchSense technology
– Allows vibe effects not available
with standard Google vibrate ()
method
- 27. ©2012 Immersion Corporation–Confidential
Contact Us Hap$csDev@immersion.com
Like Us h3p://www.facebook.com/ImmersionDeveloper
Follow Us @Hap$csDev
Read Our Blog h3p://blog.immersion.com
Direct Access:
27
Peter van der Linden
plinden@immersion.com
- 30. ©2012 Immersion Corporation–Confidential
Benefits of the Immersion extended method
Google Vibrate Immersion Extended Method
Inferior battery usage: only controls
the duration of vibration
Very efficient use of battery:
control over duration, magnitude and
frequency of vibration
1 basic effect – full magnitude w/
durations set manually
Library of 124 pre-made gaming and
user interface effects
Ineffective for longer duration
game effects, only gives you buzz
Ideal for longer
duration subtle game effects
Unreliable feel across Android
devices due to different motor types
Most consistent feel across
ALL Android devices
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- 34. ©2012 Immersion Corporation–Confidential
Top reasons to use tactile feedback effects
#5 Increased sense of realism. “Feels like the real world”
#4 Increased immersion thru combined audio/visual/touch effects
#3 Greater user satisfaction. It is already expected from games
#2 Increased stickiness. Greater connection to game play and UI
And the #1 reason to use tactile effects…
#1 The potential for increased revenue for your apps
Hardware OEMs like Fujitsu, Samsung, LG, Toshiba and others are
actively looking for good feeling apps and games to load onto
their new handset and tablet products as a competitive
advantage against their number one competitor Apple.
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- 35. ©2012 Immersion Corporation–Confidential
Programming tactile effects in Android
There are over 600 Android device manufacturers with over
7000 models of handsets and tablets.
While there are many platforms that support vibration
playback, the Android platform has the greatest
opportunity for generating revenue for your Haptic
games simply because of the sheer number of Android
devices being sold by the hardware OEMs
To promote this opportunity, Immersion created a free
extended method for developers to quickly add Haptic
effects into their games.
We call this the…
“Immersion Haptic Development Platform for Android”
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