Maximizing Your Talent Acquisition Strategy with Mobile

© 2013 Punchkick Interactive Inc. All rights reserved.
PUNCHKICKINTERACTIVE|#HRACHG
MAXIMIZING YOUR TALENT
ACQUISITION STRATEGY WITH MOBILE
Ryan Unger
CTO, Punchkick Interactive
#HRACHG
@ryanunger
@punchkickmobile

AGENDA
• Evolution of Strategy
• Unfair Competitive Advantage
• Take-Home Value
TOPICS COVERED

Evolve You’re
Strategic Thinking.

DON’T GET
CRUSHED

-DARWIN
It is not the
strongest who
survive,
nor the most
intelligent,
but the ones
most responsive
to change.
“

Organizations Must Evolve
to Survive.

The Five Degrees of an
Unfair Competitive Advantage.

Job Seekers are Mobile

Mobile is Hyper-Personal

Hyper-Personal is Sexy

Sexy Organizations Recruit
Amazing Talent

Sexy Organizations Recruit
Amazing Talent
Amazing Talent Creates an
Unfair Competitive Advantage

1. Job Seekers Are Mobile.

© 2013 Punchkick Interactive Inc. All rights reserved. Source: http://goo.gl/R207Z
Searched for Jobs on Mobile

Mobile is a behavior,
not a technology.
–Anna Bager
Vice President & General Manager of the
Mobile Marketing Center of Excellence at IAB.
“

2. Mobile is Hyper-Personal.

© 2013 Punchkick Interactive Inc. All rights reserved. Source: http://goo.gl/IQsqs
Importance
of Mobile

DISCLAIMER:
THIS IS NOT MY PHONE :)

3. Hyper-Personal is Sexy.

Who is this guy?
+ What jobs ﬁt him well?
+ At which companies?

My name is Ryan…
I’m an INTP with core values of leading by
example, and global citizenship. My
primary love languages are words of
afﬁrmation and physical touch.
I'm 30 years old, single, love dogs, live in
downtown Chicago, and I’m working to
complete an Ironman. I recently cut off 5
inches of hair, and I’m wickedly-
passionate about entrepreneurship,
mobile, and big data.
“
+ What jobs could ﬁt me well?
+ At which companies?

What’s the Diﬀerence Between
Me and the Other Guy?

I've deﬁned myself in
a hyper-personal way
He didn’t

Keyword-Stuﬀed Job Posts
Conventional Wisdom

+ Massive Exposure
Conventional Wisdom

+ Massive Exposure
+ Skills-Based Matching
Conventional Wisdom

+ Massive Exposure
+ Skills-Based Matching
Conventional Wisdom
Loads of Applicants

Analysis of Social Data
Hyper-Personal Wisdom

+ Engaged Candidates

+ Culture/Skills-Based Matching

High-Quality Applicants
+ Culture/Skills-Based Matching

Do You Know Your Cost
of Turnover?

Our Clients Have Seen 900%+
Improvements in KPIs When
Candidates Integrate with Social

4. Sexy Organizations
Recruit Amazing Talent

People Don’t Buy What You
Do, They Buy Why You Do It.
–Simon Sinek
“

Employes Don’t Work for You
Because of What You Do, They Work
for You Because of Why You Do It.

Source: http://www.startwithwhy.com/About.aspx

Don’t Settle on the What.
Sell Job Seekers on the “Why”

5. Amazing Talent Creates an
Unfair Competitive Advantage

Amazing Talent Drives Innovation

Hiring on Culture Creates
“A” Teams, Which Breed “A” Players

Let’s Talk About Take-Home Value.

Some Organizations “Get It”

You Should Try to Get
Me Fired.
–Anonymous Client
…on talk about innovative ideas that he
wanted us to bring to the table.
“

We Needed a Kick in
the Ass.“
–Anonymous Client
…on talk about why Punchkick was hired.

This is Gonna’ be a
Game Changer.
–Anonymous Client
…on talk about how big data will shift their
company in a new direction.
“

Close Your Eyes

Suppose for a minute that you're
the boss. You don't have to worry
about politics, titles, or tenure. You
run the show. You have a corner
ofﬁce, a reserved parking spot, and
everyone must do what you say.

How Would You Change
Your Organization?

To-Do Items (a.k.a. Your Homework)
Track As Much Interaction Data as Possible

Use Social to Support Culture Matching

Remember that Mobile Is Not Desktop

Encourage Candidate Engagement

Row in the Same Direction

Row in the Same Direction
Try to Get Yourself Fired

Maximizing Your Talent Acquisition Strategy with Mobile

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