Childhood obesity is on the rise, not just in the west, but all over the world. Even middle income countries like Poland and Mexico are showing a dramatic increase in childhood obesity. I saw overweight children in slums and poor neighborhoods in India- something that was unheard of 2 decades ago. Childhood obesity is a nebulous problem, when looked at from short term perspective. It is impossible to get excited about a slight increase in the chubbiness of kids. The voice of inaction whispers: It could just be baby fat! What is the big deal? But In the long term, it can be a disaster-both from an individual and a national point of view. Scientists now think that plaque that causes heart disease, stroke and many of the problems of old age, starts at age 2. Unhealthy lifestyle accelerates plaque so that it happens decades earlier. Message from the government and schools should be very clear, about the impact of childhood obesity on quality of life. Life expectancy has declined slightly, but the n umber of years people live with reduced quality of life has declined even more. Fat cells are created in early years of life. Overweight and obese children have more fat cells, making weight maintenance a challenge. Adults with more fat cells have a hard time maintaining weight. Maintaining weight among younger children is fairly simple: Lower fat milk, more fruits, no junk food etc. Ignorant parents are not willing to take even these simple steps. The deck has some examples of clear messaging. I am looking for help in translating the deck into other languages: Russian, Polish, Spanish, French, German and Mandarin and Arabic are high on the priority list.

1. Attacking Childhood Obesity through Better Communication Proposed Current

2. Attacking Childhood Obesity through Better Communication Proposed Current Unclear Messaging No Balance between Truth and Sensitivity

3. Attacking Childhood Obesity through Better Communication Proposed Current Clear Message A “Product Marketing” Approach Results Driven Communication

11. The pea sized Brain

12. The pea sized Brain $ 1.5 billion spending by junk food industry $ 29 million funding to CDC to promote awareness

13. The pea sized Brain Clear Messaging Examples in a separate deck Tax on junk food to fund an awareness campaign

14. Give the Green Light to Progress

15. Give the Green Light to Progress Sign the online petition Send an email to: Publicissues555 @ gmail.com Please include your name and zipcode or phone number Support Research in the low percentile conjecture: “Children at 40% or lower at age 6, are much less likely to become overweight or obese”