Childhood Obesity Research Report

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Conduct real research on CHILDHOOD OBESITY

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Childhood Obesity Research Report

  1. 1. SD5018 Research and Design for Analysischildhoodobesity Research Report on Childhood Obesity Tutor: Erica Young Team: Gloria Dai, Irene Ren, Dorophy Tang, Sheila Tse & Jin Zhang Introduction Hong Kong studies have shown that there is a tendency for boys to be more obese than girls and this phenomenon only appears in Hong Kong. The increasing trend of childhood obesity in Hong Kong reach to a peak at 11 years old in boys and at the age of 8 in girls. One of the crucial reason for this severe growth in childhood obesity is due to the increase of fast food industries and the varieties of food options, which lead to unhealthy eating habits. Background In this study, secondary research data was retrieved from published statistics, Research pulished texts from government organizations, online articles and media. Investi- gating on the following categories helped us to understand the existing solutions on the children obesity issue. It offered us basic information to develop a primary research plan for further investigation on the topic. Basic Statistics Statistics taken from the Student Health Service (SHS) The prevalence of overweight including obesity (defined as more than 120% median weight for height) among primary school students, increased from 16.4 % in 1997/1998 to 22.2% in 2008/2009 school year. The overall prevalence of overweight including obesity among students has risen from 15.7 % in 1997/1998 to 204 % in 2008/2009. The prevalence remained higher among boys. The difference between boys and girls also even widen slightly over the years. The Cohort with a higher baseline prevalence of obesity will end up with a higher prevalence of obesity when they leave schools (both shown in primary & secondary). A cross-sectional study of CUHK, examined among 2600 children, whose age range around 6-13 year-old and stated that about 13% of boys and 11% of girls were obesed. There were about 10% of boys and 3% of girls were classified as having 3to 4 more of the six cardiovascular risk factors: 1) high systolic blood pressure/diastolic blood pressure 2) high blood triglyceride 3) low blood high-density lipoprotein 4) high blood low-density lipoprotein 5) high blood glucose 6) high blood insulin.
  2. 2. SD5018 Research and Design for Analysischildhoodobesity Research Report on Childhood Obesity Tutor: Erica Young Team: Gloria Dai, Irene Ren, Dorophy Tang, Sheila Tse & Jin Zhang Background According to the Assessment of Dietary Pattern in Primary Schools 2008, Research conducted by the Central Health Education Unit (CHEU) of the DH in 2008. The report access the dietary habit of primary 4 and primary 5 students. There was only about half of the participants had a habit of eating fruit (57.5% twice or more of fruits per day). 9.8% of boys to 25.6% of girls did not consume food items such as drinks with added sugar, deep fried food, food high in fat/sugar/salt in the week prior to the survey. Students possessed good knowledge of healthier food options. Students shows preference for food items that were usually in higher in salt, sugar or fat, such as burger/fries, ice-cream and hotdog. “1 in 5 primary school kids overweigh” stated in an online article by Hong Kong Government News, 3rd April, 2006. A report conducted by the Student Health of Health Service of the Hong Kong Department of Health (personal communication) reported for 2000/2001. 14.1% of all school children (age:6-18years) were obese. There were 17% of males and 12% of females for primary school children. There were 12% of males and 10% of females for the secondary school children. The overall rate of obesity had increased by 2% from a rate of 12.1 % in 1997/1998 (Tong, personal communication). Cause of childhood obesity in Hong Kong Lifestyle and family influence are the main factors of childhood obesity in Hong Kong. To start with, physical activity of children has shown to be a serious cause. Wong & Macfarlane’s study (1997) indicated that primary school children had a lower level of habitual physical activity, which might be a contributing factor to the increas- ing prevalence of childhood obesity in Hong Kong. Secondly, Fat intake amongst Hong Kong children has risen markedly in the last decade. Hong Kong Dietitians Association revealed that preschool children who had potato chips as their major snack were identified to be positively associated with obesity. Then Family environment is one of the most important reasons of the child obesity. Children with energetic parents are more likely to be active than those with sedentary parents. Hong Kong parents seem to be quite inactive.
  3. 3. SD5018 Research and Design for Analysischildhoodobesity Research Report on Childhood Obesity Tutor: Erica Young Team: Gloria Dai, Irene Ren, Dorophy Tang, Sheila Tse & Jin Zhang Background Only half of them actually encouraged their children to participate in physical Research activity. And if the parents skip meals, and survive on fast food, the children cannot be expected to stay away from doing so. Also the decreasing family solidarity and domestic violence affect children’s psychological mode which directly associate with food intake. In the last decade, Hong Kong has a increas- ing divorce rate, long parents working hour, decreasing family solidarity and more domestic violence cases. Due to the rising costs of living, parents are often too busy making money to cook healthy meals at home. This has led to the constant trips to fast food joints and restaurants that have grease-laden food on the menu. Third is the media orientation. Children today spend more time on media than other things besides sleeping. Much of the media targeted to children is laden with advertising campaigns many of which promote food such as candy, soda and snacks. Genetics is one of the causes. There was also a significant positive association between a child’s birth weight and their weight status at age 6–7 years. The last but not the least is the psychological factors. Nowadays, feeling of depres- sion and low self esteem become more and more common in children. Feelings of depression can cause a child to overeat. Consequences of obesity Obesity may lead to many severe health problems. Increasing awareness and concerns on such information maybe a strong influence to parents in guiding the children. 1. Obesity is related with breathing problems that can make it harder to keep up with friends, play sports, or just do social activities. 2. Obesity also causes Sleep apnea that can make children feel tired and lower their ability to concen-trate on study and learn efficiently. 3. Overweight or obese children are tending to have high blood pressure, or hypertension. 4. Obese children may have abnormal blood lipid levels, consisting with high cholesterol, low HDL cholesterol, and high triglyceride levels. 5. Obese can cause inflammation, scarring, and permanent liver damage. 6. Excess body fat, insulin is less effective at getting glucose, the bodys main source of energy, into cells. More insulin becomes needed to maintain a normal blood sugar. 7. For some overweight children, insulin resistance may progress to diabetes. 8. Children who are obese are more likely to have lower self-esteem. 9. Obesity can damage the cartilage because it is unable to bear more than average weight.
  4. 4. SD5018 Research and Design for Analysischildhoodobesity Research Report on Childhood Obesity Tutor: Erica Young Team: Gloria Dai, Irene Ren, Dorophy Tang, Sheila Tse & Jin Zhang Background Public Health-related information Research The government and school have distributed health related information to children and their parents through different ways. Public slogans and campaigns were used to offer nutritional and educational information on food and in promot- ing healthy eating habits. 1. Government i. Nutrition labelling scheme + Nutrition basics help fight child obesity. + the Nutrition Labelling Scheme, effective July 1, will enable consumers to make healthier food choices as labels on prepackaged food will carry + "1+7" nutrition information. + reminded the public to build healthy eating habits by understanding the nutritional value of the food through the labels. ii. Diet Slogan: “2+3 everyday” and “Healthy Food Pyramid of 1:2:3” + Using social advertising method to increase public awareness on a message. + Suggests in taking 2 portions of fruits and 3 portions of vegetables per day. + Became a common sense among the people of all age. 2. School “The most effective intervention would involve the school and family. School teachers usually have authority over children in terms of education and the teaching of discipline. School can therefore provide the best environment for nurturing health, education self-appreciation and the value of health, the provision of exercise opportunities, and the promotion of healthy eating habits.” i. Eat Smart @ School.hk campaign + Promotes Meal Arrangements in Hong Kong Schools including selection of lunch and snacks suppliers + An ideal EatSmart School should continuously implement administrative measures, provide healthy lunch and snacks, carry out education and publicity, and shoulder the responsibility of advocating a healthy eating environment in the school sector.. + To create a supportive school environment and atmosphere so that consumption of healthy food is made easier and more interesting, thereby promoting and maintaining healthy eating habit. + To enhance the awareness of balanced nutrition among students, teachers and parents and promote healthy life.
  5. 5. SD5018 Research and Design for Analysis childhood obesity Research Report on Childhood Obesity Tutor: Erica Young Team: Gloria Dai, Irene Ren, Dorophy Tang, Sheila Tse & Jin Zhang Problem statment How to influence boys to have better eating habit? Research Target Primary School Boy aged 6-12 year-old.Research Objectives The research aimed to further understand the current issue and to investigate new possibilities to influence obese boys in developing better eating habits. Different research methods were conducted, focusing on the eating habits of primary school boys for they are at the peak age. Research Methods From the secondary research data, the following primary research approaches are proposed to gather qualitative information from the research targets: 1. Individual Interviews 2. Questionnaire 3. Picture Association 4. Observation The research was conducted in the Whampoa school district, near the primary schools, on the street, at the snack stall. The whole research started on 6th Decem- ber and lasted about 1 week.
  6. 6. SD5018 Research and Design for Analysis childhood obesity Research Report on Childhood Obesity Tutor: Erica Young Team: Gloria Dai, Irene Ren, Dorophy Tang, Sheila Tse & Jin Zhang RESEARCH METHOD 1: Individual Interviews Objectives Interviews allow us to investigate issues in an in-depth way. Interviewee’s opinions and behaviours offer deeper understanding and can be used to explain statistical data. For this research project, individual interviews will be conducted to Parents/ Guardians. The interview is conducted two-to-one (one interviewer and one note-taker). Interviews will be done on telephone and in context to give the participant a comfortable environment and a greater ease in discussing the topic. The objective of this research is to study the current children eating habits in the parents/ guardians’ perspectives, their influences, reasons and understanding on healthy eating and childhood obesity. Research Target Parents/ Guardians of kids aged 6-12 Number of targets: 4 Location Mcdonald’s Time December 10th, 2010 3:00pm – 5:00 pm Logistics Interview form, voice recorder, 1 interviewer, 1 note taker Process 1. Explain who I am and show identification proof 2. Explain the purpose of the interview 3. Indicate how long the interview will take 4. If interviewee gives approval, start interview.Interview Questions 1. How many children do you have and how old are they? 2. How often do you take them to fast food restaurants? 3. Why did you take them to fast food restaurants? 4. What do you prepare for your child for breakfast/lunch? 5. Do you prepare your child’s lunch during school days? If yes, what do you prepare? If no, are you satisfied with the school’s meal plan? Do you think it is a healthy meal plan? Why or why not? 6. Do you control the proportion of vegetables, meat, carbohydrates, sweets, junk food, etc.? 7. Does your child prefer certain dishes during their meal? How do you deal with issues of your kid favoring certain food and not willing to eat certain food?
  7. 7. SD5018 Research and Design for Analysis childhood obesity Research Report on Childhood Obesity Tutor: Erica Young Team: Gloria Dai, Irene Ren, Dorophy Tang, Sheila Tse & Jin Zhang Interview Questions 8. Who is responsible for purchasing the snacks for your child? How do you make your decision in what to buy? 9. How much allowance for snack do you give to your child per week? 10. Have you heard of the “Healthy Food Pyramid of 1:2:3” ? 11. Have you heard of “2+3 everyday”? 12. Do you know what the three and two stand for? Do you follow this rule when you prepare meals for your child? 13. Are you satisfied with your child’s eating habits now? Is there anything you want to change? Why? Findings Inspiring Quotations from the interviews: “I prepare lunch for my child to bring to school every day. I always put in fruits in the lunch box as part of his snack. ” – Mrs. Wong “I’m really conscious about nutrition and health information. I usually get the information from daughters.” – Mrs. Wong “It’s different each month. I’ll look at the school’s monthly lunch plan and decide whether I will order meal plan or prepare lunch for my child.” – Mrs. Ding “I’ll go grocery shopping with my child, and let them choose their snacks. Sometimes I’ll purchases snacks according to what they had last time or my own preference.“ – Anonymous. “My child pretty much eats everything. I would control them from eating too much oily/fried/unhealthy food.”—Mrs. DingAnalysis & Conclusion From analyzing the four conducted interviews, it can be concluded that parents (especially the mother) has great influence on what their child consume. The mothers usually take on the role of preparing meals and snacks for their children. All of the interviewees stated that no pocket money was given to the kids for buying snacks. Regardless of what the food is, whether it is snack, homemade lunchboxes or school catered lunch meals, parents make the final decision for their children on what to eat. The mothers stated that they have certain knowledge about healthy eating habits and that they would look at food labels during their purchasing experience. They have also heard of the public diet slogans but were unconfident when they were asked to explain what the numbers in the slogan stood for. It is clear that their understanding of healthy eating and nutritional information are minimal. For example, they understand that their children should eat less unhealthy food and eat more vegetables and fruits, but they are not concern about the correct proportion to consume in a day. All parents were satisfied with their children’s current eating habit because their child is not too obese. They do want to encourage their children to eat more vegetables and fruits, and less junk and fast food.
  8. 8. SD5018 Research and Design for Analysis childhood obesity Research Report on Childhood Obesity Tutor: Erica Young Team: Gloria Dai, Irene Ren, Dorophy Tang, Sheila Tse & Jin Zhang Method 2 Questionnaire Objectives Questionnaire is versatile to gather information in a standardised and objective manner. Researchers have control over the obtained data and can propose questions relative to the problem. It is a quick and feasible way to observe personal activities in a large portion of a group. In this research study, question- naires were distributed to parents of children aged 6-12. The objective is to under- stand parents or guardians’ knowledge on health-related information and their influences toward children’s eating habits. Location Whampoa school district Targets Parents of children aged 6-12 Time December 10th, 2010 3:00pm – 5:00 pm (after school hours when parents pick up their children) Process 50 copies of questionnaires were sent out around the Whampoa school district, where three local primary schools are located. 42 copies were collected back for further analysis. The questionnaire consisted of 12 questions and took around 5 minutes each.Questions & Findings 1. How many times does your family eat out?
  9. 9. SD5018 Research and Design for Analysis childhood obesity Research Report on Childhood Obesity Tutor: Erica Young Team: Gloria Dai, Irene Ren, Dorophy Tang, Sheila Tse & Jin ZhangQuestions & Findings 2. Does your family usually have Chinese food or Western food? 3. How often do you make breakfast for your children? 4. Do you care about nutritional 5. If so, where did you food information? get this information?
  10. 10. SD5018 Research and Design for Analysis childhood obesity Research Report on Childhood Obesity Tutor: Erica Young Team: Gloria Dai, Irene Ren, Dorophy Tang, Sheila Tse & Jin ZhangQuestions & Findings 6. Do you look at food promotional 7. If so, where did you get this materials and recommendations ? information? 8. Who prepares the lunch for your children during school days? 9. What do you think about the school lunch plan?
  11. 11. SD5018 Research and Design for Analysis childhood obesity Research Report on Childhood Obesity Tutor: Erica Young Team: Gloria Dai, Irene Ren, Dorophy Tang, Sheila Tse & Jin Zhang Questions & Findings 10. How much pocket money you give your children every month? 11. Do you interfere your children’s eating habit?Analysis & Conclusion From the survey, we can see that parents have influences on their children’s eating habit in many aspects. Majority of the parents will order the school meal plans as their children’s lunch and 85% of them are satisfied with the existing meal plans. 30% of the parents would take their children out to eat for 1-4 times per week. 55% of the children were given pocket money to purchase snacks at school and there is a sign side observation that many of the kids who were given pocket money have obesity issues. More than half of the parents were interested in food promotional materials and recommendations on magazines and TV programs, but they prefer engaging nutritional food information from books and friends. Most of them stated that they have good understanding on food nutrition. In Conclusion, children who were given money to purchase snacks tend not to be able to control their own diet, for many of them have obesity problems. Parents are responsible for obesity problems because they have control on what their children eat for lunch and how much they eat for snack. From the analysis, it can be concluded that parents like to obtain food information in entertaining and interesting ways such as from magazines and TV programs. On the other hand, they would obtain nutritional and educational information through a reliable source, for instance published books and through word of mouth.
  12. 12. SD5018 Research and Design for Analysis childhood obesity Research Report on Childhood Obesity Tutor: Erica Young Team: Gloria Dai, Irene Ren, Dorophy Tang, Sheila Tse & Jin Zhang RESEARCH METHOD 3: Picture Association Objectives To investigate what influences the kids’ decision when choosing a meal. Research Target Primary School Boy aged 6-12 year-old.Amount of Survey 50 (38 boys, 12 girls) Location School district in Whampoa Time Dec 9th 2010, 3:00pm – 5:00pm Logistics Survey board, data record form, camera Content Which meal would you pick if you were given the following four meals? A. Delicate lunch box B. Fast food C. Normal lunch box with free snack D. Normal lunch box with free toyImage of diagram A Delicate lunch box B Fast food C Rice box+Snacks D Rice box+Toys + +
  13. 13. SD5018 Research and Design for Analysischildhoodobesity Research Report on Childhood Obesity Tutor: Erica Young Team: Gloria Dai, Irene Ren, Dorophy Tang, Sheila Tse & Jin Zhang Findings Children’s choice 30% of the children were appealed to the appearance of the meal, regardless of what the food is 24% of the children were appealed to fast food 22% of the children were appealed meals with a free snack 24% of the children were appealed meals with a free toy
  14. 14. SD5018 Research and Design for Analysischildhoodobesity Research Report on Childhood Obesity Tutor: Erica Young Team: Gloria Dai, Irene Ren, Dorophy Tang, Sheila Tse & Jin Zhang Findings Boys’ choice 23.6 % of the Boys were appealed to the appearance of the meal, regardless of what the food is 23.6% of the Boys were appealed to fast food 23.6% of the Boys were appealed meals with a free snack 28.9% of the Boys were appealed meals with a free toy Girls’ choice 50% of the Girls were appealed to the appearance of the meal 25% of the Girls were appealed to fast food 22% of the Girls were appealed to meals with a free snack 8% of the Girls were appealed to meals with a free toy
  15. 15. SD5018 Research and Design for Analysis childhood obesity Research Report on Childhood Obesity Tutor: Erica Young Team: Gloria Dai, Irene Ren, Dorophy Tang, Sheila Tse & Jin ZhangAnalysis & Conclusion Preferences among the boys were quite balanced but there is a slight tendency that boys are appealed to meals with free toys. The findings among the girls are much more apparent. 50 percent of the girls chose delicate lunch boxes as their preferences and only 8% of them chose meals with free toys. This data shows that preferences among girls and boys are very different. Different approaches can be done to encourage children to eat healthily. Girls tend to be attracted to appearance more than the boys, while boys are more attracted to entertain- ment. In general, 30% of the surveyed children were attracted to delicate lunch boxes. Appearance of the food does make a significance to the children when they decide what to consume. The parents were very encouraging and willing to let their children do the image survey. During the research process, some kids had a hard time deciding and would ask their parents to make their decision for them. They did not interfere with the childrens decision, and encouraged them to answer for themselves. It can be seen that small amount of the children would ask their parents recommendation and suggestions. Also, the parents were interested to understand their childrens preferences.
  16. 16. SD5018 Research and Design for Analysis childhood obesity Research Report on Childhood Obesity Tutor: Erica Young Team: Gloria Dai, Irene Ren, Dorophy Tang, Sheila Tse & Jin Zhang METHOD 4: Observation Objectives Observations are significant and helpful to obtain unbiased data for the researched targets are unaware that they are being observed. The original plan was to conduct this research at the school tuck shop during school hours. Due to some technical matter, this qualitative research were then conducted in context at a fast food restaurant and at a local tuck shop in the school district. Observa- tion criteria was modified as the plan has changed. The modified research method was conducted in the afternoon after school hours and the research targets were primary school students. The purpose of this research is to examine the relationship between the boys’ actions and their physical body figure and understand the boys’ behaviour, including emotions, attitues and actions when they consume food. Research Target Primary School Students Location McDonald’s Restaurant (Whampoa) Snacks Stall (Whampoa) Time After School ( 3:00pm -5:30pm) Logistics Observation form, cameraObservation topcs The following topics were observed: + who is the target with? + Targets obesity level + What is the targets pace of eating? + What is the target eating? + What else is the target doing other than eating? + What did they order for food? + Are there any promotions or advertisements? + Did the target any of the promotional featured or advertised or kids meal? + Environment + Other interesting facts
  17. 17. SD5018 Research and Design for Analysischildhoodobesity Research Report on Childhood Obesity Tutor: Erica Young Team: Gloria Dai, Irene Ren, Dorophy Tang, Sheila Tse & Jin Zhang Findings There was promotional campaign such as lucky draws with grand prizes of free vehicle and free vacation. Kid’s meal comes with collective toys that changes every week. Students were doing their homework in the fast food restaurant.
  18. 18. SD5018 Research and Design for Analysischildhoodobesity Research Report on Childhood Obesity Tutor: Erica Young Team: Gloria Dai, Irene Ren, Dorophy Tang, Sheila Tse & Jin Zhang Findings Many of the children were accompanied by their parents. Obesed boys purchasing from the snack stall after school hours.
  19. 19. SD5018 Research and Design for Analysis childhood obesity Research Report on Childhood Obesity Tutor: Erica Young Team: Gloria Dai, Irene Ren, Dorophy Tang, Sheila Tse & Jin ZhangData statistic diagrams 1. Who is the children with 2. Percentages of children who order kids meals(with toys) 3. Parents who controls their children on how much they eat Primary School Boy aged 6-12 year-old. 4. What do children eat at a fast food restaurant
  20. 20. SD5018 Research and Design for Analysis childhood obesity Research Report on Childhood Obesity Tutor: Erica Young Team: Gloria Dai, Irene Ren, Dorophy Tang, Sheila Tse & Jin Zhang Findings 1. 90% of the children were accompanied by parents, only 10% were with friends. 2. Only 5% of the parents would control their children while they eat. 3. Over 70% of the children ordered the kid’s meal that comes with toys. 4. Students were doing their homework in the fast food restaurant. 5. It is common to eat after school, whether it is at a fast food restaurant or at a food stall.Analysis & Conclusion From the observation, approximately 40 percent of the targets are from 7 to 9 years old. Among them, 90 percent of the children were accompanied by parents, while only 10% were with friends. There was a sign that child-ren tend to eat more and in a faster pace when they are with their parents. Among this group of targets, Eating was the main activity and they do not have much interaction with their parents while they eat. Many of them eat consistently, a piece of fries after another, but only 5% of the parents would control them and asked them not to eat too much. When the boys were with their friends, they tend to eat in a slower pace. They were usually multitasking, whether it is talking, playing with their toys, or doing homework while they eat. There were different kinds of food promotions in the fast food restaurant, such as collectable toys that comes with the kids meal and lucky draw from regular meals. Over 70% of the children ordered the kid’s meal that comes with toys. The collectable toys changes weekly, encouraging kids to collect the whole set. The lucky draw have grand prizes like free car and free vacations. It can be assumed that it is targeted to the older audience. The fast food restaurant and the snack stall was located inside the school district of three primary schools. The fast food restaurant located at the intersection attracted many students and parents after school hours. It can be seen that it is a common place for them to hang around to eat, to do homework, and to relax.
  21. 21. SD5018 Research and Design for Analysis childhood obesity Research Report on Childhood Obesity Tutor: Erica Young Team: Gloria Dai, Irene Ren, Dorophy Tang, Sheila Tse & Jin Zhang Challenge and Due to the time restraint, we were unsuccessful to conduct observations andFuture commendations questionnaires in context-- the school environment. We would like to further investigate on: – To gain deeper knowledge on the targeted boys’ eating habits in a daily manner. – To have better understanding of the customers at the school tuck shop, the food choices offered to the primary students and the primary school boys’ preferences in snacks. – To have deeper understanding of the boys’ reasons behind eating snack, their preferences, and influences in decision making. – To have focus group discussions or casual conversations with the boys.
  22. 22. SD5018 Research and Design for Analysischildhoodobesity Research Report on Childhood Obesity Tutor: Erica Young Team: Gloria Dai, Irene Ren, Dorophy Tang, Sheila Tse & Jin Zhang Insights 1. Fast food restaurants are popular places for children to do homework and hang out after school 2. Majority of the children do not have pocket money for purchasing snacks. Parents have great influence on what the kids eat, and what snacks to purchase. 3. Most parents have no time to prepare lunch for their children, sometimes even dinner. 4. Guys are more practical. They want both food and toys to play with. Girls tend to be appealed to the appearance. 5. Kids love snacks
  23. 23. SD5018 Research and Design for Analysischildhoodobesity Research Report on Childhood Obesity Tutor: Erica Young Team: Gloria Dai, Irene Ren, Dorophy Tang, Sheila Tse & Jin ZhangOpportunities A. Towards the children Criteria: - fun and entertaining - simple and easy to understanding - Appeal to Kids - Reachable - Reliable information 1. Educate the children on what is healthy and unhealthy to eat Solution: games, poster , food labeling indicating healthy choices Examples: 2. Promotions of healthy food targeting to kids Solution: Mascots for restaurants, educational animation, campaign, healthier snacks, post- ers Examlpes:
  24. 24. SD5018 Research and Design for Analysischildhoodobesity Research Report on Childhood Obesity Tutor: Erica Young Team: Gloria Dai, Irene Ren, Dorophy Tang, Sheila Tse & Jin ZhangOpportunities B. Towards the Parents Criteria: - Quick, easy and simple - Reachable - In a cordial/ friendly manner - Reliable information 1. Offer simple ways for the parents to provide healthy meals for kids solution: games like cooking mama, recipe, lunch box with different sizes compartments, recipes on magazines Examples: Primary School Boy aged 6-12 year-old. 2. Elevate parents’ awareness on healthy eating habits for kids and consequences of obesity Solution: feature information on magazine, media advertisement, Examples:
  25. 25. SD5018 Research and Design for Analysischildhoodobesity Research Report on Childhood Obesity Tutor: Erica Young Team: Gloria Dai, Irene Ren, Dorophy Tang, Sheila Tse & Jin Zhang Conclusion From the research studies, there is a phenomenon that parents made decisions on what their children eat for regular meals and snacks. Primary school students who were given pocket money to purchase snacks at school tend to be more obese than normal students. It proved that children aged 6 to 12 are still too young to make the right decision on what to consume. Therefore, parents’ awareness and guidance have strong influences on their children and different approaches should be used for different gender. Boys tend to be interested in entertainments while girls tend to be more attracted to the appearance of the snack. Many parents stated that they have some basic knowledge on health and nutrition, but the result is apparent that there is a need to elevate their level of knowledge regarding this area. Hong Kong is famous as a “food paradise”. Restaurants, snack stalls, bakery shops, convenience stores are everywhere and offered innu- merous food options for consumers. Sufficient amount of attention must be given to the children in educating them about healthy eating habits.
  26. 26. SD5018 Research and Design for Analysischildhoodobesity Research Report on Childhood Obesity Tutor: Erica Young Team: Gloria Dai, Irene Ren, Dorophy Tang, Sheila Tse & Jin Zhang Appendix Questionnire Primary School Boy aged 6-12 year-old.
  27. 27. SD5018 Research and Design for Analysischildhoodobesity Research Report on Childhood Obesity Tutor: Erica Young Team: Gloria Dai, Irene Ren, Dorophy Tang, Sheila Tse & Jin Zhang Appendix Observation Chech list Primary School Boy aged 6-12 year-old.
  28. 28. SD5018 Research and Design for Analysischildhoodobesity Research Report on Childhood Obesity Tutor: Erica Young Team: Gloria Dai, Irene Ren, Dorophy Tang, Sheila Tse & Jin Zhang Reference [1]. Childhood obesity in Hong Kong: A developmental perspective and review,1986-2005, Patrick W.C. Lau, Toby C.Y.Yip, J Exerc Sci Fit, 2006 [2]. Er tong fei pang ying xiang yin su de diao cha feng xi, Wang Xiaoli, Wang Chunlan, Zhong guo she qv yi sheng, 2010 [3]. Physical activity and health of Hong Kong youth, David P. Johns, Koenraad J. Linder, Chinese University Press, 2006 [3]. Nutrition labelling scheme that started on July 1, 2010 Information: Government Website http://7thspace.com/headlines/349166/nutrition_labelling_scheme_enables_hea lthier_food_choices.html [4]. 2+3 Diet Slogan Information: broadcast media http://www.rthk.org.hk/mediadigest/20071012_76_121603.html [5]. Childhood obesity and adverse health effects in Hong Kong Information: Article Special Issue: Obesity in China . Volume 9, Issue Supplement s1, pages 87–90, March 2008 http://onlinelibrary.wiley.com/doi/10.1111/j.1467-789X.2007.00445.x/full [6]. Eat Smart @ School.hk campaign Information: Official website of the Department of Health in Hong Kong http://school.eatsmart.gov.hk/

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