ISSUE ADVOCATE - USING VISUAL
MESSAGING TO DRIVE ADVOCACY
4.10.2014
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
Meet the Panel
Ericka Anderson
Heritage Foundation
@Er...
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
Tools and Tactics
• What are some best styling practic...
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
Free Tools for Great Visuals
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
Free Tools for Great Visuals
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
Free Tools for Great Visuals
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
Free Tools for Great Visuals
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
Style Guide
http://socialmediatoday.com/pamdyer/200527...
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
Additional Resources
• Infographics:
– Piktochart: Non...
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
Additional Resources
• Graphic and Image Generators:
–...
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
Visual Content on Social Media
Networks
• How does eac...
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
Typical infographic with a 4:1
ratio.
Designed on Pikt...
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
After FAIR learned
that activists were
printing off
in...
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
Creating Visual Content
• How do you handle user gener...
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
What we
do well:
• Dynamic use of
graphics and
visuals...
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
Room for
Improvement:
• Our CFM blog
posts generate an...
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
The Process of Creating Content
Step1
Step2
Step3
Cont...
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
Design for Your Audience:
Know the heroes (and “enemie...
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
Design for Your Audience:
Create a series of graphics ...
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
Design for Your Audience:
Hook key messages to seasona...
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
Design for Your Audience:
Understand cultural benchmar...
ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
Questions?
Upcoming SlideShare
Loading in …5
×

Using Visual Messaging to Drive Advocacy - CampaignTech East Panel 2014

225 views

Published on

When was the last time you clicked on a meme, info-graphic, or gif on Facebook or Twitter? Probably a couple minutes ago, to be honest. Visual messages have made sharing issues and ideas pretty simple, and there’s gotta be a science to it. Are there specific themes that are more popular than others? Do small details like font style or size matter? Take the tips you learn from this panel to ensure your image pushes your issue forward.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
225
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Using Visual Messaging to Drive Advocacy - CampaignTech East Panel 2014

  1. 1. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
  2. 2. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014 Meet the Panel Ericka Anderson Heritage Foundation @ErickaAndersen Ember Farber American Alliance of Museums @AAMers Samantha Osborne The Prosper Group @SamanthaO Adrienne Royer FederationforAmerican ImmigrationReform @AdrienneRoyer Adam Peck ThinkProgress @AdamReports
  3. 3. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014 Tools and Tactics • What are some best styling practices? • How does copy relate to the visual? • How do you measure success?
  4. 4. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
  5. 5. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
  6. 6. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014 Free Tools for Great Visuals
  7. 7. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014 Free Tools for Great Visuals
  8. 8. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014 Free Tools for Great Visuals
  9. 9. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014 Free Tools for Great Visuals
  10. 10. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014 Style Guide http://socialmediatoday.com/pamdyer/2005276/social- media-image-dimensions-ultimate-guide
  11. 11. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014 Additional Resources • Infographics: – Piktochart: Nonprofits can apply for an annual subscription for $39.99. – Google Docs: Best tool for making maps of the U.S. and other charts
  12. 12. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014 Additional Resources • Graphic and Image Generators: – PicMonkey: online photo editor & collage maker – Canva: users can purchase stock photos for $1 each and design graphics for any social media size – Creative Commons Search: Source for photos & images that are licensed to be reused
  13. 13. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014 Visual Content on Social Media Networks • How does each network differ? • How do you determine what/where to post content? • How do you repurpose graphics?
  14. 14. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
  15. 15. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
  16. 16. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
  17. 17. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014 Typical infographic with a 4:1 ratio. Designed on Piktochart.
  18. 18. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014 After FAIR learned that activists were printing off infographics and using them as fliers, we started designing infographics to fit on 8.5x11 paper. 8.5x11 infographic designed on Piktochart
  19. 19. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014 Creating Visual Content • How do you handle user generated content? • Do you need a graphic designer on staff? • How do you create content with a limited budget? • Designing for your audience-how do you factor in culture and demographics?
  20. 20. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014 What we do well: • Dynamic use of graphics and visuals from news coverage and museums. • Ask questions and link to key material in posts. •Participate in timely trending topics (#AprilFools)
  21. 21. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
  22. 22. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014 Room for Improvement: • Our CFM blog posts generate an automatic FB post, and we post our Advocacy Alerts • The basic templates provide visuals for posting, but we could develop much stronger ones for this purpose
  23. 23. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
  24. 24. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
  25. 25. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014
  26. 26. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014 The Process of Creating Content Step1 Step2 Step3 Content Strategy Content Creation Content Dissemination
  27. 27. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014 Design for Your Audience: Know the heroes (and “enemies”) of your supporters & activists!
  28. 28. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014 Design for Your Audience: Create a series of graphics to reinforce key messaging. No Amnesty. No Deal. No Conference. Ran from Sept. – Nov. 2013 Series of 16 graphics + a Facebook cover photo. Ended when Speaker Boehner gave press conference repeating campaign almost word for word.
  29. 29. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014 Design for Your Audience: Hook key messages to seasonal themes and news hooks.
  30. 30. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014 Design for Your Audience: Understand cultural benchmarks, interests, online patterns & behaviors of your supporters in addition to demographics.
  31. 31. ISSUE ADVOCATE - USING VISUAL MESSAGING TO DRIVE ADVOCACY 4.10.2014 Questions?

×