Targeting social sites like Facebook would not be as effective as specific Northern Irelands' web sites
Its not to say that more traditional approaches are dead they are just not hugely significant.
Time for online action in Northern Ireland! Online Opportunities available …
2010 Key online facts 70% of adults in NI are online, 85% of them have access via broadband Value of total advertising market: £135m Value of online advertising market including search: £9.5m (7% of total) Value of search: £4m (42% of all online spend) Value of listings / display: £5.5 (58% of all online spend) Online market growth 2010 v 2009: 7% People in NI use internet at least 10 hours a week and within that time consume at least one hour of online video Source: The Adults’ Media Literacy Audit by Ofcom 2010 TGI, 2010
Internet ‘on the go’ highly popular in Northern Ireland Devices used to access Internet websites Source: Source: The Adults’ Media Literacy Audit by Ofcom 2010
2007 Personal Communication 2015 Mobile internet Social networking PC Internet High reach Low reach Digital TV Print Analogue TV Radio Cinema Posters Mass Communication Media Trends – Media Reach Source: Steve King ZenithOptimedia
Key Benefits Increases visitors, sales and enquiries Highly targeted form of marketing due to a large number of interests categories and detailed site profiles Extremely cost effective Helps to build brand awareness, promote new products and services Measurable to the point of sale Transparent return on investment
What can we offer: Reach Relevance Solutions Expertise
Relevance Interests Time of day/week Targeted Audiences
Alternative Online Solutions Dedicated Emails Engage directly with your target audience. Measure your results including click thru, open, bounce and unopened rate. Opportunity to communicate and to stay in touch with your customers to help build strong relationships.
Alternative Online Solutions Site Sponsorship Build campaign / brand awareness through prime postioning on targeted sites. Provide strong / relevant creative to engage with the users. Generate an instant response with live links directed to relevant campaign pages or microsite.
Alternative Online Solutions Website Newsletters Engage with the sites trusted users / subscribers. Stand out creative will attract more attention, convert more opportunities. Subscribers can forward newsletter to friends / colleagues.
Alternative Online Solutions Apps Pre-Roll Edits Gaming Mobile Social Media Internet TV Search
Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns.
There are a number of serving platforms available to give you sophisticated targeting and optimization for your campaign
Most publishers will manage, serve and evaluate any kind of online advertising campaign including display, video and mobile formats
Quality campaign reports can be generated at requested times to show how the campaign is performing and how to best optimize it
Digital Future in NI Ad Retargeting Real Time Bidding Context Content Geo-Targeting Behavioural
Thank you!Naomh McElhatton Digital Advertising NI www.digitaladvertisingni.co.uk