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Dani gau march 11

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  • Targeting social sites like Facebook would not be as effective as specific Northern Irelands' web sites
  • Its not to say that more traditional approaches are dead they are just not hugely significant.
  • Transcript

    • 1. Time for online action in Northern Ireland!
      Online Opportunities available …
    • 2. 2010 Key online facts
      70% of adults in NI are online, 85% of them have access via broadband
      Value of total advertising market: £135m
      Value of online advertising market including search: £9.5m (7% of total)
      Value of search: £4m (42% of all online spend)
      Value of listings / display: £5.5 (58% of all online spend)
      Online market growth 2010 v 2009: 7%
      People in NI use internet at least 10 hours a week and within that time consume at least one hour of online video
      Source: The Adults’ Media Literacy Audit by Ofcom 2010
      TGI, 2010
    • 3. Internet ‘on the go’ highly popular in Northern Ireland
      Devices used to access Internet websites
      Source: Source: The Adults’ Media Literacy Audit by Ofcom 2010
    • 4. 2007
      Personal
      Communication
      2015
      Mobile
      internet
      Social networking
      PC
      Internet
      High reach
      Low reach
      Digital
      TV
      Print
      Analogue
      TV
      Radio
      Cinema
      Posters
      Mass
      Communication
      Media Trends – Media Reach
      Source: Steve King ZenithOptimedia
    • 5. Key Benefits
      Increases visitors, sales and enquiries
      Highly targeted form of marketing due to a large number of interests categories and detailed site profiles
      Extremely cost effective
      Helps to build brand awareness, promote new products and services
      Measurable to the point of sale
      Transparent return on investment
    • 6. What can we offer:
      Reach
      Relevance
      Solutions
      Expertise
    • 7. Relevance
      Interests
      Time of day/week
      Targeted Audiences
    • 8. B2B
    • 9. Sports
    • 10. Fashion & Lifestyle
    • 11. Music & Entertainment
    • 12. News & Media
    • 13. Property
    • 14. Motoring
    • 15. Recruitment
    • 16. Students
    • 17. Classifieds
    • 18. Booking Process
    • 19. Display Advertising Formats
      728*90 - Leaderboard
      468*60 – Full Banner
      120*600 - Skyscraper
      300*250 - MPU
    • 20. Display Advertising Examples
      Leaderboard
      Full Banner
    • 21. Display Advertising Examples
      Skyscraper
      MPU
    • 22. Alternative Online Solutions
      Dedicated Emails
      Engage directly with your target audience.
      Measure your results including click thru, open, bounce and unopened rate.
      Opportunity to communicate and to stay in touch with your customers to help build strong relationships.
    • 23. Alternative Online Solutions
      Site Sponsorship
      Build campaign / brand awareness through prime postioning on targeted sites.
      Provide strong / relevant creative to engage with the users.
      Generate an instant response with live links directed to relevant campaign pages or microsite.
    • 24. Alternative Online Solutions
      Website Newsletters
      Engage with the sites trusted users / subscribers.
      Stand out creative will attract more attention, convert more opportunities.
      Subscribers can forward newsletter to friends / colleagues.
    • 25. Alternative Online Solutions
      Apps
      Pre-Roll Edits
      Gaming
      Mobile
      Social Media
      Internet TV
      Search
    • 26. Ad-serving, Monitoring & Reporting
      • Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns.
      • 27. There are a number of serving platforms available to give you sophisticated targeting and optimization for your campaign
      • 28. Most publishers will manage, serve and evaluate any kind of online advertising campaign including display, video and mobile formats
      • 29. Quality campaign reports can be generated at requested times to show how the campaign is performing and how to best optimize it
    • Digital Future in NI
      Ad Retargeting
      Real Time Bidding
      Context
      Content
      Geo-Targeting
      Behavioural
    • 30. Thank you!Naomh McElhatton
      Digital Advertising NI
      www.digitaladvertisingni.co.uk

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