1. Time for online action in Northern Ireland! Online Opportunities available …
2. 2010 Key online facts 70% of adults in NI are online, 85% of them have access via broadband Value of total advertising market: £135m Value of online advertising market including search: £9.5m (7% of total) Value of search: £4m (42% of all online spend) Value of listings / display: £5.5 (58% of all online spend) Online market growth 2010 v 2009: 7% People in NI use internet at least 10 hours a week and within that time consume at least one hour of online video Source: The Adults’ Media Literacy Audit by Ofcom 2010 TGI, 2010
3. Internet ‘on the go’ highly popular in Northern Ireland Devices used to access Internet websites Source: Source: The Adults’ Media Literacy Audit by Ofcom 2010
4. 2007 Personal Communication 2015 Mobile internet Social networking PC Internet High reach Low reach Digital TV Print Analogue TV Radio Cinema Posters Mass Communication Media Trends – Media Reach Source: Steve King ZenithOptimedia
5. Key Benefits Increases visitors, sales and enquiries Highly targeted form of marketing due to a large number of interests categories and detailed site profiles Extremely cost effective Helps to build brand awareness, promote new products and services Measurable to the point of sale Transparent return on investment
6. What can we offer: Reach Relevance Solutions Expertise
22. Alternative Online Solutions Dedicated Emails Engage directly with your target audience. Measure your results including click thru, open, bounce and unopened rate. Opportunity to communicate and to stay in touch with your customers to help build strong relationships.
23. Alternative Online Solutions Site Sponsorship Build campaign / brand awareness through prime postioning on targeted sites. Provide strong / relevant creative to engage with the users. Generate an instant response with live links directed to relevant campaign pages or microsite.
24. Alternative Online Solutions Website Newsletters Engage with the sites trusted users / subscribers. Stand out creative will attract more attention, convert more opportunities. Subscribers can forward newsletter to friends / colleagues.
