Dani gau march 11


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  • Targeting social sites like Facebook would not be as effective as specific Northern Irelands' web sites
  • Its not to say that more traditional approaches are dead they are just not hugely significant.
  • Dani gau march 11

    1. 1. Time for online action in Northern Ireland!<br />Online Opportunities available …<br />
    2. 2. 2010 Key online facts<br />70% of adults in NI are online, 85% of them have access via broadband<br />Value of total advertising market: £135m<br />Value of online advertising market including search: £9.5m (7% of total)<br />Value of search: £4m (42% of all online spend)<br />Value of listings / display: £5.5 (58% of all online spend)<br />Online market growth 2010 v 2009: 7%<br />People in NI use internet at least 10 hours a week and within that time consume at least one hour of online video<br />Source: The Adults’ Media Literacy Audit by Ofcom 2010<br />TGI, 2010<br />
    3. 3. Internet ‘on the go’ highly popular in Northern Ireland<br />Devices used to access Internet websites<br />Source: Source: The Adults’ Media Literacy Audit by Ofcom 2010<br />
    4. 4. 2007<br />Personal <br />Communication<br />2015<br />Mobile<br />internet<br />Social networking<br />PC<br />Internet<br />High reach<br />Low reach<br />Digital<br />TV<br />Print<br />Analogue<br />TV<br />Radio<br />Cinema<br />Posters<br />Mass <br />Communication<br />Media Trends – Media Reach<br />Source: Steve King ZenithOptimedia<br />
    5. 5. Key Benefits<br />Increases visitors, sales and enquiries<br />Highly targeted form of marketing due to a large number of interests categories and detailed site profiles<br />Extremely cost effective<br />Helps to build brand awareness, promote new products and services<br />Measurable to the point of sale<br />Transparent return on investment <br />
    6. 6. What can we offer:<br />Reach<br />Relevance<br />Solutions<br />Expertise<br />
    7. 7. Relevance<br />Interests<br />Time of day/week<br />Targeted Audiences<br />
    8. 8. B2B<br />
    9. 9. Sports<br />
    10. 10. Fashion & Lifestyle<br />
    11. 11. Music & Entertainment<br />
    12. 12. News & Media<br />
    13. 13. Property<br />
    14. 14. Motoring<br />
    15. 15. Recruitment<br />
    16. 16. Students<br />
    17. 17. Classifieds<br />
    18. 18. Booking Process<br />
    19. 19. Display Advertising Formats<br />728*90 - Leaderboard<br />468*60 – Full Banner<br />120*600 - Skyscraper<br />300*250 - MPU<br />
    20. 20. Display Advertising Examples<br />Leaderboard<br />Full Banner<br />
    21. 21. Display Advertising Examples<br />Skyscraper<br />MPU<br />
    22. 22. Alternative Online Solutions<br />Dedicated Emails<br />Engage directly with your target audience.<br />Measure your results including click thru, open, bounce and unopened rate.<br />Opportunity to communicate and to stay in touch with your customers to help build strong relationships.<br />
    23. 23. Alternative Online Solutions<br />Site Sponsorship<br />Build campaign / brand awareness through prime postioning on targeted sites.<br />Provide strong / relevant creative to engage with the users.<br />Generate an instant response with live links directed to relevant campaign pages or microsite.<br />
    24. 24. Alternative Online Solutions<br />Website Newsletters<br />Engage with the sites trusted users / subscribers.<br />Stand out creative will attract more attention, convert more opportunities.<br />Subscribers can forward newsletter to friends / colleagues.<br />
    25. 25. Alternative Online Solutions<br />Apps<br />Pre-Roll Edits<br />Gaming<br />Mobile<br />Social Media<br />Internet TV<br />Search<br />
    26. 26. Ad-serving, Monitoring & Reporting<br /><ul><li>Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns.
    27. 27. There are a number of serving platforms available to give you sophisticated targeting and optimization for your campaign
    28. 28. Most publishers will manage, serve and evaluate any kind of online advertising campaign including display, video and mobile formats
    29. 29. Quality campaign reports can be generated at requested times to show how the campaign is performing and how to best optimize it</li></li></ul><li>Digital Future in NI<br />Ad Retargeting<br />Real Time Bidding<br />Context<br />Content<br />Geo-Targeting<br />Behavioural<br />
    30. 30. Thank you!Naomh McElhatton<br />Digital Advertising NI<br />www.digitaladvertisingni.co.uk<br />