http://tr.im/smashimpact Participate in our WebSphere sMash Contest at IMPACT 2009 and win a Flip Video! Review the IBM IMPACT sessions for WebSphere sMash. Read IBM Partner quotes about WebSphere sMash.

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WebSphere sMash Sessions:
Monday May 4th
11:00 - 12:15 - Accelerating Product Development with IBM: GlobalLogic Case Study (TSD-2634A) - Lido 3005
11:00 - 3:15 - Lab: Introducing IBM WebSphere® sMash (TSD-1759A ) - Lando 4301B
3:45 - 5:00 - IBM WebSphere® sMash Update: Version 1.1 and Futures (TSD-1767A) - Murano 3205
3:45 PM - 5:00 - Dynamic Scripting and Rich Web 2.0 Interfaces with IBM CICS® Transaction Server (TCI-3100A) - Lando 4203
Tuesday May 5th
10:30 - 11:45 - WebSphere sMash for Simple Web Applications – Demo (TSD-3251B) - Tech Zone - Development
12:00 - 1:00 - ZSL Birds of a Feather Session - Galileo 1006
1:30 - 2:45 - Sweeten Sugar by Creating Rich Web Applications with Speed, Simplicity, and Agility (BIA-1804A) - Galileo 905
3:15 - 4:30 – Empowering Eco-friendly Computing with IBM WebSphere® sMash (BIG-2353A) - Galileo 1007
4:45 - 06:00 – Realizing REST Patterns with IBM WebSphere® sMash (TSD-1451A) - Murano 3305
Wednesday May 6th
10:30 - 11:45 – Integra delivering SaaS Applications with WebSphere sMash (TSD-2512A) - Murano 3303
** Drop off card to Smart SOA Application Foundation booth by 2:00 pm today! **
3:15 - 4:30 – Building IBM WebSphere® sMash Applications on the Amazon Cloud (TSD-1450A) – Offered again Friday - Murano 3303
3:15 - 4:30 – Integrating Social Networking to IBM WebSphere® Commerce Using IBM WebSphere® sMash (TSD-2262A) - Palazzo C
Thursday May 7th
8:30 - 9:45 - Application Development with IBM WebSphere® sMash Application Builder (TSD-1879B) - Lido 3003
1:30 - 2:45 - IBM WebSphere® sMash Integration, PHP with Java - Case Study with SugarCRM (TSD-2024A) - Murano 3303
4:45 - 6:00 – Extending and Integrating Popular PHP Applications with IBM WebSphere® sMash (TSD-2078A) - Murano 3305
Friday May 7th
10:30 - 11:45 - Building IBM WebSphere® sMash Applications on the Amazon Cloud (TSD-1450B) - Repeat - Murano 3301B
WebSphere sMash Peds:
WebSphere sMash will be featured in the Impact Solution Center at the following booth:
1) WebSphere sMash will be part of the Smart SOA Application Foundation booth (booth #2)
2) ZSL booth in the Application Infrastructure Zone (booth # E8)
3) GlobalLogic booth in Application Infrastructure Zone (booth # E6)
WIN a …CONTEST!!
WebSphere sMash Contest Rules:
• Contest open to customers and business partners
• Get your business card stamped after a sMash sessions or at a sMash booth
• After 5 stamps, bring your card to the Smart SOA Application Foundation booth
(#2) by Wed. 2:00 pm - Winner will be notified Wed. evening via email or phone call

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What WebSphere sMash Business Partners have to say…
“To deliver short-term tactical applications we can use different tools and technologies. This will however result in
an uncontrollable environment with no growth path. With WebSphere sMash we can deliver applications within a
single controllable platform which complies to architectural needs from IT. This makes it possible to not only
leverage SOA implementations, but even accelerate these implementations from a single platform.” Rob Guikers,
CTO, Jibes (Netherlands) (Check out Jibe’s WebSphere sMash showcase application: http://tr.im/jibesmash/)
“We were looking to deliver a SaaS platform with reduced complexity and an accelerated development
process. WebSphere sMash made our lives easy. It’s very simple, agile, and fast when building, deploying
and managing our SaaS environment. We are very impressed with the speed in which we can customize the
applications and integrate them with third party services to address situational client needs.” Angelo Sousa,
CEO, Integra SI (Brazil)
"You need to have an environment that is easy to build in, easy to deploy in, simplicity as well as power of
deployment and that's where WebSphere sMash comes into play." Lila Tretikov, CIO, SugarCRM
"Based on experience with WebSphere sMash, GlobalLogic believes that with a WebSphere sMash typical
project, they can deliver a WebSphere sMash based solution in 3 months verses 5 months with Ruby on
Rails, and with a cost savings of $185k across hardware, software and services.“ Sachin Saxena, VP New
Venture Services, GlobalLogic
At ZSL, change happens very frequently with regards to Collaboration and Knowledge Management considering
our multi-cultural and multi-generation workforce across the organization. So the technology of choice needs to
support those expectation with Web 2.0 speed. WebSphere sMash not only helped us to do the development
and integration rapidly but its lightweight architecture encouraged us to get onto a Cloud and realize the benefits
of a ‘pay per use’ computing model for our SocNet CiC(Collaboration in Cloud). We feel great about being eco-
friendly as we use the computing power and associated energy at the optimized level without bundling the
unnecessary processes or functions and overload the system.” Shiv Kumar, VP, ZSL Inc.
Presenting this week at Impact
 Visit their booth in the Application Infrastructure Zone
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… and don’t forget to visit
www.projectzero.org - the development
community for WebSphere sMash!