Talk at Media09 in Sydney - explores the power of community through the lens of Oldenburg's 3rd Place Framework

1. The Third Place and the Inversion of Web Marketing Will Price CEO [email_address]

4. Facebook: Up 86% y-o-y

5. Twitter: Up 750% y-o-y

7. Who is this guy? How can he help? Ray Oldenburg, Ph.D., is Professor Emeritus at the Department of Sociology at the University of West Florida in Pensacola. Best known for writing The Great Good Place and for the concept of the Third Place.

8. The 3 rd Place 1 st Place: Home 2 nd Place: Work 3 rd Place: Informal Gathering Places Ex. Cafe, pub, etc?

9. Why We Need Third Places Modern life (suburbia, highways, commuting) is privatizing life – i.e. limiting communal interactions. Making it hard, expensive, irregular, and painful to gather Vibrant communities are extraordinary By nature, humans are social creatures We need the means to gather easily, inexpensively, regularly, and pleasurably The loss of Third Places leads to a sense of isolation and a cycle of home to work and back again

10. For Many Today: Only Two Places 1 st Place: Home 2 nd Place: Work No Third Place

12. Offline Companies That Understand the 3 rd Place

13. Technology Foundations = of Today’s

14. Facebook and Twitter: Villages in a Modern World Welcoming, Accessible, Free, Regulars…

16. Traditional Web Marketing Drive Users to Your Content

18. Widgets: Social Syndication

19. More examples

22. Thank you Will Price CEO Widgetbox [email_address]

23. Growth Validates Premise Year Widgetviews Uniques (Wbx data) 12/06 6,304,014 675,558 12/07 273,883,577 25,267,336 12/08 629,744,837 72,533,559 06-08 Change 99.6x 107x 07-08 Change 2.3x 2.9x