HISTORY AND EVOLUTION
•Greeting, Gifting &
•Lifestyle Retailing Business
Hotel Industry with ITCWelcome Group, Hotel
2003 - 2005
One of the India’s foremost Pvt. Sector companies with US $ 45 billion
and a turnover of US $ 7 billion;
Among Asia’s “Fab 50” companies and India’s “10 most valuable
Chairman: Mr. Yogesh Chander Deveshwar;
Directly employs more than 31,000 people;
Generate over 5 million sustainable livelihoods;
Has more than 4,14,000 shareholders;
Vision: “Sustain ITC's position as one of India's most valuable
corporations through world class performance, creating growing value
for the Indian economy and the Company's stakeholders”.
Insignia, India Kings, Lucky Strike, Classic, Gold Flake, Navy
Cut, Players, Scissors, Capstan, Berkeley, Bristol, Flake, Silk
Cut, Duke & Royal etc.
Kitchen of India, Aashirvaad, Minto, Sunfeast, Candyman, Bingo etc in Staples, Snack
Foods, Ready to Eat Foods and Confectionaries.
Wills Lifestyle, John Players, Miss Players brands in
Fashion Wardrobe for men and women.
Fiama di Wills, Essenza di Wills, Engage, Vivel di
Wills, Superia Brands in soaps, hair oil, hair gel, face
wash, shampoo, conditioner, deo and perfumes etc.
Classmate, Paper Kraft, Expressions, Colour Crew Brands
in notebooks, diary, office stationary, greeting
cards, colours etc.
SAFETY MATCHES N AGARBATTIS:
iKno, Aim in match-sticks and Mangaldeep agarbattis
Sector-wise Revenue Break Up
ITC FMCG REVENUES
Diversified group: ITC leveraged its traditional businesses to develop new
brands for new segments.
Market share: The brand now commands more than 52% market share amongst
national branded players.
Brand: ITC ranks among India's `10 Most Valuable Brands', in a study conducted
by Brand Finance and published by the Economic Times. ITC also ranks among
Asia's 50 best performing companies compiled by Business Week.
Debt-free: It is a debt-free company which makes it less vulnerable.
Distribution Channel : Deep reach of it's distribution channel is one of the core
strengths of ITC, as it enables the company to reach out to it's customers
Innovation: ITC has excellent research and development facilities.ITC
master chefs from its hotel chain are often asked to develop new food
concepts for its FMCG business. For example ITC was the first in India to come
up with instant 2-minute pasta.
Management: ITC has a strong and experienced management, strong brand
presence & excellent products advertising
CSR & Sustainability: Over 6500 E-Choupal CSR activities and sustainability
initiatives enhance ITC’s brand image reaching over 4 million farmers. ITC
encourages the spirit of entrepreneurship amongst farmers.
Heavily Dependent on tobacco revenue which contributes
80% of the total revenue.
ITC is still recognized as a tobacco company
Steep increase in cigarette taxes has adversely affected its
Hotel industry has not been able to create a huge market
Rural Market: The company has the opportunity to get into the untapped
E-choupal :This initiative by the group, with its enhanced rural
connectivity, has created huge opportunity for the firm to acquire raw
material at a cheaper rate.
Mergers and acquisitions to strengthen the brand.
Increasing purchasing power of people thereby increasing demand
Per capita consumption of personal care products in India is the lowest in
the world offering an opportunity for ITC’s soaps, shampoos and fragrances
under its Wills brand
More publicity of hotel chains to increase market share
Competitors :It faces stiff competition from both domestic as
well as international players like P&G, HUL, Reckitt
Benckiser. Marico, L'Oreal, Nirma Ltd, ColgatePalmolive, Dabur, Godfrey Phillips.
Restrictions : Strict govt regulations and policies regarding
FDI in retail thereby allowing international brands.