How do create an app with minimum effort positioned for maximum success. The answer lies in lean thinking.

1. Lean App Development
Prakash Dantuluri,
CEO, Paradigm Creatives
Twitter: prakash_d

2. What is Lean Software Development ?
• Software development process that’s built on
Lean Principles
• Lean Principles
– Eliminate Waste
– Amplify Learning
– Decide as late as possible
– Deliver as fast as possible
– Empower the team
– Build Integrity In
– See the whole

3. Call Boyfriend App
Fat Lean

4. Lean Canvas
1 4 3 9 2
8 5
7 6

5. Problem
Context:
Doodles are fun. People love adding doodles to
their notes, posters, maps and photos - both for
fun and to convey additional information.
Problem:
There is no frigging easy way of doing it on
Facebook, the worlds largest collection of
photos.

6. Doodlify
Create a Doodlify
App on a
smartphone
No simple app
which
available that
Allows users to When people click on Anyone with a
allows users to
add doodles. the picture, Doodles Facebook account
add doodles to
their Facebook Play back
pictures
Click throughs Facebook
Likes friends
Shares
Three Developers, One Weekend:
Ad Revenue (Google Ads and AdMob)
Pizza, Biryani, Coke and few Beers

7. Fat Thinking
• Fat Thinking:
• Lets have a Facebook app that allows users to
– Launch a canvas and the user can user brush/pen/crayons and add
colors/emoticons/trolls/(hey lets have an API to which 3rd party developers
can add extensions in the future)
– Lets also add geometric figures/text
– Lets do some merchandising here. How about Angry birds ?
– How about user can also tweet the image and post it to Instagram and
Pinterest ?
– Lets also develop Android/iPhone apps
– We should have our own login for future monetization
– We should have analytics to measure, better the system. That means we need
to get more data from the users
– Instagram has their own web share. Why don’t we have a Doodle picture site
where we can have most popular, most shared etc? We can be the Doodle
Tube of the world

8. Lean Features
• Lean Thinking
– Let the user take a picture, add a doodle and post
it on his Facebook wall
– Let users friends watch the doodle play

9. Fat Architecture
• Fat Architecture

10. Lean Architecture
• Lean Architecture
Tomcat and MySQL on EC2

11. Fat UX

12. Fat UX

13. Lean UX

14. Fat Release
• Set up a Website, Twitter Page, Facebook Page and
Pinterest Page
• Hire a SEO to Tweet every day
• Hire a professional blogger and have blog posts every
week
• Announce categories and encourage users
• Have channel tie ups
• Hire PR Agency, Prepare Press Kits and have a cocktail
dinner with the media
• Create YouTube channel and put professionally done
Videos in there as Demos

15. Lean Release
• Take a pic. Draw a doodle. Post it on your
Facebook wall.

16. Complexity is inherent in compounded things.
Strive with diligence – Buddha.
Complexity is inherent in app development.
Strive with lean thinking.