Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.

1. Ecommerce UK
The Ecommerce Department of the Future
Martin Newman – CEO Practicology
Tonight’s hashtag: #EcomCareers Wifi code: Newton+apple

2. Thank You
 The attendees, without you, we have no one
to share insight with
 Presenters for sharing insight
 Tonight’s sponsors without whom this event
wouldn’t take place: Demandware, SLI
Systems and Pythian
 Practicology team here tonight: Nupur,
Jeremy, Joanna, James, Volha, Tina, Sarah
and Laura (My wife)

3. Thank You
 Thanks to Joanna for moderating
 Cathy Crawley, my co-host
 Jonathan Hall and Cranberry Panda for
filming
 Antony Alexandrou for
photography www.3aphotography.com

4. Agenda
 Introduction: Martin Newman, CEO and Nupur Manchanda,
Managing Consultant at Practicology
 Presentations:
• Emma Grinter, Senior Online Marketing Manager, Waterstones
• Jamie Merrick, Sales Engineer Demandware
• Marianna Satanas, Head of Ecommerce, Mr Porter
• Ian Scarr, UK & EMEA Region Director of Sales, SLI Systems
• Arif Harbott, Ecommerce Director for Online Food, Morrisons
• Elliot Zissman, Director of Sales, Pythian
• Jonathan Hall, Founder, Cranberry Panda
 Q&A
 The bar

5. The industry is changing every day

6. And there is more to come…
 Ecommerce sales are growing as a percentage
of total retail sales and becoming a significant
part of many retailers’ total businesses
£4bn – Amazon UK £2.5bn – Tesco Direct
£1.65bn – Argos £1.2bn – Next
£1.13bn – Sainsbury’s £1bn – Dixons
£950m – Asda £950m – John Lewis
£800m – M&S £366m – Debenhams
£265m – Sports Direct £240m – Arcadia

7. Once online revenue becomes
significant for retailers they must
consider how they organise
themselves to maximise sales
and profitability

8. Current organisation design

9. A model for the future?

10. The evolution of a Multichannel
organisation
Standalone
eCommerce
Semi Integrated Fully Integrated
Most retailers are
here

11. How might the eCommerce team
change as a result?
 The eCommerce/Multichannel department will
be less siloed from the rest of the business
 Customer Experience functions may emerge
with roles that include online and offline
aspects
 Customer Experience will be considered end-
to-end across all channels – so UX won’t be a
discipline that’s confined to eCommerce
 Traditional “retail operations” will make way for
operations – including supply chain and IT

12. This creates opportunities for you!
 The Multichannel and eCommerce Directors of
today are the CEOs of the future
 New senior job roles are emerging that require
candidates who are digitally savvy – e.g. Chief
Customer Officer
 Staff with analytics/insight skills are
increasingly being deployed in organisations
who want to understand their customers
 Multichannel retailing is driving sales growth
for most retailers – demand for digital skills at
all levels is increasing