1. ANALYSIS OF RELIANCE DIGITAL ON
PORTER’S FIVE FORCE THEORY

2. INDEX
 Introduction
 Methodology
 Analysis
 Findings

3. INTRODUCTION
 Porter’s Five forces includes Threat of New entrant ,
Suppliers power, Buyers power, competitive rivalry, and
threat of substitute.
 In this project I try to see how Reliance Digital function
in all of these aspects how much it follow Porter’s five
force theory.

4. METHODOLOGY
 Questionnaire method has been followed
 20-25 responses of managers, co-workers, subordinates
from Reliance Digital are being collected.
 To seek the answers to a set of pre-conceived
questionnaire; questions are based on Porter’s theory.

5. RIVALRY AMONG COMPETITORS
8
32
36
12 12
0
5
10
15
20
25
30
35
40
New brands Quality Price Offers Others
Percentage
Price base and quality base

6. THREAT OF NEW ENTRANTS
84
16
0
10
20
30
40
50
60
70
80
90
yes no
Percentage
Responses
Threat of New Entrants

7. SUPPLIER’S POWER
100
00
20
40
60
80
100
120
Yes No
Percentage
Responses
Back Up Suppliers
92
8
0
10
20
30
40
50
60
70
80
90
100
Yes No
Percentage
Responses
Pre Determined Prices

8. BUYER’S POWER
60
52
16
12
0
10
20
30
40
50
60
70
Samsung- LG Re-connect other
Percentage
Brands
Products in Demand
84
16
0
10
20
30
40
50
60
70
80
90
yes no
Percentage
Response
Discount Provided on Product

9. THREAT OF SUBSTITUTE
96
40
20
40
60
80
100
120
yes no
Percentage
Response
Threat of Substitute

10. FINDINGS
5 Forces Analysis
Rivalry among the competitor • quality based price based
Threat of entrants
• it is comparatively high .
Bargaining power of supplier •Yes
Bargaining power of buyers •strong buyer power is there for Reliance Digital,
consumers tends to buy mobile phones, television,
home appliances etc from there...
Threat of substitutes
• Local shops like care solutions, sales India. &
ramesh corporations etc.
•The shops where the consumers finds something
unique about the products.

11. THANK YOU 