Improving your online marketing with bookmarking


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Notes for a brief webcast on improving your online marketing with bookmarking which is here:

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Improving your online marketing with bookmarking

  1. 1. Improving your online marketing by bookmarkingPietro Polsinelli<br />
  2. 2. Doing marketing<br />I think that everybody doing online marketing knows that it is an activity that tends to turn into a mess, simply because of the amount of information one has to collect and deal with. <br />
  3. 3. Online marketing for…<br />Today online marketing gets done for of very different products and services.<br />My example here is promoting a video game – but could be launching a new vintage wine or a financial service. <br />
  4. 4. Software gets in the way<br />Now many marketers don’t use any specialized software, me neither before Licorize: because it just gets in the way <br />The focus in marketing is in getting good contacts, not in classifying information.<br />
  5. 5. Just bookmark<br />What I started doing was just bookmarking whatever potentially good source I found.<br />If you start doing that, you’ll be effortlessly creating a base for a well organized marketing campaign.<br />
  6. 6. What you gain?<br />You’ll get an interactive, readable, working archive of all the information collected. This you get with many bookmarking tools, one is our Licorize.<br />
  7. 7. Doing marketing efficiently<br />400 bookmarks, 200 contacts –weeks of research.<br />Contacting them: a couple days of work.<br />Some answer, many don’t , some answer constructively, some review your product… different kinds of reactions.<br />
  8. 8. Beyond archiving<br />As you’ll want to do specific activities for each contact you’re finding – some bookmarks require further online research, some you just have to write them, some you already have a contact. <br />Marketing requires you to carry through different activities for each contact and in different moments.<br />
  9. 9. Managing marketing from your bookmarks<br />If you bookmark in Licorize you’ll get that your contacts can easily be transformed in to-do’s, projects, ideas, notes.<br />Phase one – collection – phase two – first contacts – phase three – get back to them, and so on.<br />You can share contacts with others in a marketing phase – and generate one phase from another with one click.<br />
  10. 10. Working effectively<br />With Licorize you can be sure that you have all the tools to support you after bookmarking, when using the information productively. <br />You and anyone you’d like to involve in the process. If bookmarking means something for you, if its not just wasting time – maybe you should try Licorize.<br />
  11. 11. P.S. A little secret<br />Even if you just bookmark, and never again go and check what you bookmarked, this may be a help in decreasing distractions, instead of a waste of time.<br /> Because once the page, the contact is saved, your unconscious will let you more easily move forward. <br />This is a well known psychological effect.<br />
  12. 12. Try it<br />You can try Licorize for free:<br /><br />
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