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Reach MD Cme Update February 2009
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Reach MD Cme Update February 2009

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Latest Presentation that demonstrates effectiveness of ReachM\'d multi-channel platform for CME applications in healthcare education

Latest Presentation that demonstrates effectiveness of ReachM\'d multi-channel platform for CME applications in healthcare education

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  • Check out iCME at www.stethostop.co.nz/iCME

    An easy to use app that lets you track, sort, plan and email CME all from your iPhone!
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Reach MD Cme Update February 2009 Presentation Transcript

  • 1. www.ReachMD.com R eachMD Reaching and Teaching Busy Medical Professionals XM Satellite CME iPhone App OnDemand Online Streaming
  • 2. Our Vision: ReachMD is a revolutionary new communication, information and education platform designed to engage busy, practicing clinicians and medical professionals everyday.
    • Founded by a physician with education and communication in mind.
    • Use of technology to deliver information & education with ease.
  • 3. ReachMD XM160 - Highly Preferred
    • Random sample online recruitment (Zoomerang/MarketTools)
    • Health care professionals (e.g., physicians, nurses, physicians assistants, etc.)
    • N=117
    • Fielded May 2006
    7 Would you listen to ReachMD on XM Satellite? ReachMD/ XM Pharma Rep Live Lecture Internet Preferred way of receiving medical information Methodology
  • 4. Utility - WeekendCME on ReachMD
  • 5. And now on the iPhone/iTouch! 50,000+ ReachMD CME iPhone/iTouch App users by March 2009 (source: MedicinePhone based on average daily rate through December - 22,000) In the top 3 free downloads from the iPhone App Store (Source: American Medical Association AM News, January 12, 2009)
  • 6. Best In Class Strategic Partners
  • 7. ReachMD XM160 Audience
    • 17% of medical professionals have XM
    • 280,000+ medical professionals listen weekly!
  • 8. ReachMD XM160 Audience 280,000+ Weekly Listeners Professional Breakdowns
    • Syndicated study conducted by MARS, a division of Kantar Media Research, a WPP company
    • MARS is considered one of the top market research firms in the industry. With the integration of PERQ/HCI in 2009, it is the dominant provider of media research to both medical agencies and medical publishers
    • Online questionnaire to 2,830 physicians
    • Projectable to the entire physician universe ( + 5 with a 95% confidence level).
    *Listenership data available on request for all 24 AMA designated specialties Specialty Listeners Total MD/DO 90,061 MD/DO Primary Care 20,392 NP 4,253 PA 2,976 RPH 13,465 Total Listeners 251,094
  • 9. ReachMD.com Audience
  • 10. ReachMD.com Audience Unique Monthly Visitors XM Satellite iPhone App Podcast Webstream
  • 11. ReachMD OnDemand CME Participation (Represents Online/iPhone Activity Only) Podcast Downloads and Webstreams
    • 11,930 CME 15-minute segments downloaded in December alone!
    • 9 new activities and the iPhone launch in November led to a significant increase in ReachMD OnDemand CME participation
    9 New CME Activities Launched in November 1st CME Activity launched in April
  • 12. ReachMD Weekly eNewsletter Data from: April 12, 2008 – August 12, 2008
    • ReachMD Weekly e Newsletter:
    • Weekly outreach to 43,000 + e Newsletter subscribers
  • 13. Strong Presence in Oncology XM Satellite CME iPhone App Podcast Webstream
    • ASCO, SABCS, ASH Conference Coverage by ReachMD
    • April 2009 (National Cancer Awareness Month) is dedicated to Oncology programming on ReachMD
    • Oncology CME segments on ReachMD account for 15% of total CME segments on the channel
    Extending your reach through our collaboration with OncologyStat.com ( Cross-channel promotion and cross-channel content sharing)
  • 14. Survey Results: Example Oncology CME Program on ReachMD XM Satellite CME iPhone App Podcast Webstream Evaluation Questions/Responses n=258 Was this a good learning experience? Were the learning objectives met? Did you enjoy the conversational format between guests?
  • 15. Survey Results: Example Oncology CME Program on ReachMD Would you return to ReachMD XM 160 for future Weekend CME Programs? Yes: 82% Probably: 16% No: 2%
  • 16. Strong Presence in Oncology XM Satellite CME iPhone App Podcast Webstream A new series on ReachMD features the SU2C scientific committee members discussing research and clinical updates. SU2C - Scientific Committee Leaders Series on ReachMD
  • 17. ReachMD CME Segment Package
    • One 15-minute Segment Airing 32 Times Over 6 Months; Basic CME - A
    • One 30-minute Segments Airing 16 Times Over 3 Months; Basic CME - B
    • One Set of Learning Objectives, One Accreditation Test, .25 Or .50 Category 1 Credits
    • Audience generation plan
    • Podcast Available on ReachMD.com and Other Locations at Your Discretion
    • Free Promo code for 6-month Subscription to ReachMD Online and OnDemand (XM not required)
    • 80 On Air announcements of your specific CME activity
    • Promotion of your CME Program on ReachMD.com and the weekly eNewsletter
    • An Alert regarding your program availability sent to all iPhone’s with the ReachMD CME application
  • 18. ACS CME Program- Case Study
    • Acute Coronary Syndrome Program Overview:
    • Titles:
      • Shifting the Paradigm for ACS Management: Pathways in Achieving Improved Outcomes
      • Shifting the Paradigm for ACS Management: Novel Concepts in Long Term Care
    • Faculty:
      • Michael S. Lee, MD
    • Host:
      • Mark Chyna, MD
    • Target Audience:
      • Primary Care Physicians (PCP’s) & Other Healthcare Professionals
    • Learning Objectives:
      • Identify the pathophysiological mechanisms involved in ACS
      • Evaluate the treatment for ACS & outline recent practice guidelines
      • Compare & contrast emerging therapies
    Launched first week of November 2008
  • 19. ACS CME Program – Case Study ACS CME Program Landing Page
  • 20. ACS Program – Case Study ACS CME Program Actual Projected at 6 Months Projected at 1Year ReachMD XM160 Airings 36 44 44 On ReachMD XM160 for 6 months. On ReachMD.com and on the iPhone for 1 Year. Total Activity Participants 6,590 8,053 8,725 Participants by Channel ReachMD XM 160* 6,040 7,381 7,381 ReachMD OnDemand 109 133 266 ReachMD iPhone App 441 539 1,078 CME Redemption Total 324 398 642 CME Redemption Rate 6% 5% 7% CME Redemptions by Channel ReachMD XM 160 (2.5%) 151 185 218 ReachMD OnDemand (38%)** 41 51 101 ReachMD iPhone App (30%)** 132 162 323 *ReachMD XM160 approximate participation using 2.5% redemption rate **Actual Redemption Rate
  • 21. ACS Program – Case Study
    • ACS Case Study Summary: Launched first week in November 2008
    • High quality and engaging expert interview broadcast on ReachMD XM160
    • Highly promoted and available OnDemand as webstream, podcast download at ReachMD.com or via the iPhone/iPod touch App
    • 38% and 30% completion rate for OnDemand listens via ReachMD.com and the iPhone App respectively
    • 1 expert faculty and 1 physician interviewer
    • Total ReachMD cost including production $41,500. Volume discounts available.
    • Cost per participant below $5 based on completions and OnDemand access to-date.
  • 22. CME SUMMARY
    • Achieve multi-channel distribution for your programs from one source.
    • Highly portable formats engage your participants where and when they want.
    • Content format preferred by most physicians.
    • Credibility and halo effect from Association, Academy and Society partners.
    • Overscheduled KOL’s make time to participate
    • Generate frequency faster and more efficiently than alternatives.
    • Aggressive audience generation plan included.
  • 23. Peter Payerli Vice President, Sales and Business Development [email_address] 312.259.5784