Tweeting for Business 101
How to grab the power of Twitter
for (fun) and profit!
Presented By Jennifer Lindsay, Principal
Jennifer Lindsay Digital Consultancy
Social Media Strategist. Speaker. Broadcaster. Consultant.
me@jenniferlindsay.com
Blog: http://jenniferlindsay.com | Twitter: http://twitter.com/jennifered
Podcast: http://bit.ly/jlpodcast
September 15, 2009

Why Twitter?
 Traffic on Twitter has
exploded to 18 million
US adults.
 Case studies show
Twitter can be used
successfully for:
 Lead generation
 Customer service
 Trend-spotting
 Up-to-the-second news

How to get started
 This account will
represent your business
only.
 Register with your
company name and
logo.
 Tip: Be sure to reserve
your company name,
even if you won’t be
using the account right
away.

First, find the conversation
 Search for relevant
tweets:
 By company name
 By market
 By verticals
 By competitors’ names
 The search process can
be automated and sent
to you by email or RSS.

Then, join the conversation
 Reply to those looking
for company
suggestions.
 Track customers
praising your company
 Note examples of good
word of mouth.
 Reply with solutions for
those seeking service.
 Follow trending topics
for news and topics.
 Get the latest headlines.

As your presence grows…
 Remember:
 Posts must be short and your replies must be
quick and on-point.
 Topics you should tweet about include: press
coverage, press releases, presence at
conferences, product announcements and links to
demos.
 Blog posts and anything else RSS-enabled can be
automatically fed into Twitter as tweets.
 Think about text, audio, video and image
elements you can incorporate.

It takes a company
 People - including employees - now expect
companies to use Twitter as a customer service,
product suggestions and sales tool.
 You will want to include members of these teams available
to support you by providing answers and taking on lead
generation when these tweets arise.

… or a pay service
 Use Twitter for Lead generation, Customer service,
Trend-spotting and Up-to-the-second news or use a
service such as Co-Tweet.

Bringing it all together
 By leveraging the audience of Twitter,
you can now:
 Connect directly with decision makers to
engage in lead generation.
 Emphasize you/your company's credibility
as a customer resource.
 Exhibit your industry expertise as a trend-
spotter.
 Stay informed with the latest news.

For more information on
Twitter and other aspects of
social media, let’s connect!
You’ve been listening to Jennifer Lindsay, Social Media
Strategist, Speaker, Broadcaster and Digital Veteran For
Jennifer Lindsay Digital Consultancy
me@jenniferlindsay.com
Blog: http://jenniferlindsay.com
Twitter: http://twitter.com/jennifered
Podcast: http://bit.ly/jlpodcast | LinkedIn: http://bit.ly/jenniferli
Facebook: http://bit.ly/jenniferfff