From SMBs to franchisees, from national businesses to international brands, Bing Places for Business is a free tool for businesses to create an online profile within minutes and be found by millions of searchers online.
3. And Businesses Want to be In Front of Them
SMBs online ad spend will grow 31% in 2013
Local search spend in 2013 expected at $6.7B
Need solutions that bridge local purchase online research
and offline commerce transaction
Online will have 25% share of local ad spend in 2013
4.
5.
6. • Manage online presence & identity, be
found by millions of Bing users
•
•
7. Simple Sign Up in 3 Steps – For Merchant Owners
Step 1
• Find your business on Bing, OR
• Create a new business listing
• Support bulk upload
Step 2
• Verify ownership via mail or phone
• Agency verification process
supported
Step 3
• Listings show up on Bing search results
on PC, tablet and mobile devices
8. Bulk Upload For Agencies -
Definition of an Agency: companies that provide online digital marketing services such as SEM, SEO, PPC, email, social, reputation management; these
companies often manage online marketing for national locals, regional locals, and franchises that have multiple business locations.
o Send verification email to placesbulkusers@microsoft.com, once approved
o Download Excel template on Bingplaces.com, HELP section/Add multiple businesses
o Easy import from Google Places
Retail B2C Services Health & Services Restaurant &
Entertainment
Auto Hotels Financial Services
10. • Prominent promotion in
Mainline or Sidebar
advertising space
• Click to go directly to
company’s website
• Click to Directions and Map
• Click to Call the business
11. Microsoft Confidential
Retailer Scenario – Looking for a Furniture Shop
Jane is new to California and is
looking for a place for contemporary
furniture. Friends recommended
Living Spaces. A quick search
shows that Living Spaces has
multiple locations in CA.
Jane is in Irvine one weekend, she
searches on mobile brings
up the address to the
Irvine store. A click to
Directions brings up Bing Map.
She also calls the phone # to
check on store hours.
Bing Places Listing Organic Results
Location Extension Enabled Ads Shows
Directions to Business and Phone Number
12. • http://www.bingplaces.com - HELP
o Bulk upload excel template
o FAQ
o Agency write email to start
verification
placesbulkusers@microsoft.com
• 1-pager brief (ask your Microsoft AM)
• Introduction video
• Step by steps videos
o Adding single business location
o Adding multiple businesses
o Verification
• This deck is available on Slideshare
13.
14.
15. Get Your SEO
in Order
Must Do’s Benefits
Create a Local
Profile
Enrich and
Update Profile
Encourage
Customer
Reviews
16. Consumers Seek Local Information
48% of mobile and 36% of PC searchers visit a local business
40% of offline transactions start with online search
30% of all search queries have local intent
17.
18. Step 1
Step 2
• First, Bing will see if it
already has information
about your business
• If Bing already has your
company info, then
please go ahead
proceed to the
verification process to
confirm/claim the
listing.
For more information and a FAQ on Bing Places, reference the Bing Places User Guide
19. Step 3
Step 4
UX Walkthrough – Scenario 1
Customer direct input via Web UI - continued
If your business is not listed in Bing Places, then the
process is very straightforward, you can
• Add up to 10 categories to increase the visibility
of your business
• Add hours of operation that helps inform your
customers
• Include your company’s website URL
• Payments options for what you accept
• Parking options
• This is also where you would upload any photos
or videos
For more information and a FAQ on Bing Places,
reference the Bing Places User Guide
20. Step 5
- OR -
Step 6
• The final step is to confirm your
business ownership and address
by sending you a postcard with a
Pin number or request a phone
call to verify.
• Once you receive the Pin, you can
log back in to Bing Place to turn
on your listing.
UX Walkthrough – Scenario 1
Customer direct input via Web UI - continued
21. • Bing also supports bulk
upload for businesses that
have multiple locations
• You can upload up to 10,000
listings from the same parent
business (chains, franchises,
etc.) using a spreadsheet.
• Download the Excel template
by clicking on Bing Places
Sample link; follow the File
Format Rules prior to
uploading.
• You can easily port listings
from Google Places
For more information and a FAQ on Bing Places, reference the Bing Places User Guide
22. • Bulk upload functionalities
and steps are the same for
agencies as they are for
customers, i.e. using an Excel
template, porting from Google
Places
• A verification process is
required prior to upload to
ensure that the agency is
appointed to manage listings
on behalf of their client
• Refer to the Agency
Verification doc for more
details, and contact
placesbulkusers@microsoft.com to
start the verification process
For more information and a FAQ on Bing Places, reference the Bing Places User Guide