Tools to Speed Up
Your SEO Efforts
Minh Nguyen
Vice President of Search, WrightIMC
March 11, 2014
Essentials
• Analytics
– Use data to drive decisions.
• Microsoft Excel and/or Google Docs
– Excel for Ninjas by Distilled...
Keyword Research
My Go to Keyword Research Tools
• AdWords Keyword Planner
• SEMRush
• Analytics / GWT
• UberSuggest.org
• Mergewords.com
•...
Goals for Keyword Research
• Site Structure
• Money Terms
• Content Ideas
• Orphaned Keywords
– Term(s) without a Targeted...
Build a List
Build a Master Keyword List
Keyword History - SEMRush
Find keywords you lost in the past and get them back.
Competitive Data - SEMRush
Don’t forget to enter in your competitor’s sites to see what they’re doing.
Find Ideas and Money Terms
Filter keywords and find keywords that you rank in the top 20.
Find Ideas and Money Terms
• Using Analytics Search
• Regex Filter Using:
– (who|what|when|why|where|how|?)
Find Ideas and Money Terms
• Put competition, social sites and/or any
industry related site into Google K/W Planner:
• Mor...
Find Ideas and Money Terms
• Use FAQ, Social Media to Cull Ideas/Topics:
Tracking – Advanced Web Ranking
• Accurate Ranking Data
• Unlimited Keywords
– May Need Proxy Servers
• Additional Monitor...
Get it Free
http://www.advancedwebranking.com/special-offers.html
• Lifetime License w/ 1 Year Updates
• Write a Blog Post
Site Audits
Fundamentals
• Establish a Baseline
• Don’t rely just on Tools. Manually check:
– Usability / User Experience
– Accessibil...
Data Gathering
• Screaming Frog
• Google Webmaster Tools
• Moz
• RavenTools
Use a Checklist
• bit.ly/audit-checklist.
Link Research
Tools
• Link Research Tools (LRT)
– Strategy
– Penalties
– Missing Links
– Competitive Link Building
– 15+ Link Tools
• Ot...
Quick Link Profile
Link Profiles allows you to create baselines, assess the landscape and judge
your competition.
Easy Competitive Link Building - LRT
• Broken Pages on Your Site that has Links
• Links that your competitors have that yo...
Identify Bad Links - LRT
Local Citations
• WhiteSpark Local Citation Finder
Local Citations
• Getlisted.org
• UBL.org
• Yext.com
Content
Content Optimization
• Moz
• RavenTools
• Copyscape
Content Optimization - Moz
Content Optimization - RavenTools
User Experience
• User Behavior: Lucky Orange
• Split Testing: Analytics
• Readability: Flesch Score
• User Testing: Minio...
Campaign Management
RavenTools
• Tracks Link Building Efforts
• Baselines
• Tasks
• Documentation
Top Picks on a Budget
• MajesticSEO: $50 / mo
• Moz/RavenTools: $99 / mo
• SEMRush: $70 / mo
• Honorable Mentions:
– Link ...
Takeaways
• Don’t rely on tools for everything
• Do use tools on Competitors when you can.
• Do find other creative ways t...
Minh Nguyen
minh.nguyen@wrightimc.com
linkedin.com/in/MinhSNguyen
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DFW SEO Meetup 3-11-2014

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  • Great presentation. Only one comment - (Page 33) That is a LOT of money for the tools - you can use VPS service partners to get it for a fraction of the cost per month PLUS some other tools if someone is serious about doing their own campaigns.
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DFW SEO Meetup 3-11-2014

  1. 1. Tools to Speed Up Your SEO Efforts Minh Nguyen Vice President of Search, WrightIMC March 11, 2014
  2. 2. Essentials • Analytics – Use data to drive decisions. • Microsoft Excel and/or Google Docs – Excel for Ninjas by Distilled – ExcelEverest.com • Staying Up-to-Date – Feedly • Google Algorithm/Updates • Search News • Forums – Meetups / Conferences
  3. 3. Keyword Research
  4. 4. My Go to Keyword Research Tools • AdWords Keyword Planner • SEMRush • Analytics / GWT • UberSuggest.org • Mergewords.com • Moz’s Keyword Difficulty Tool • Social media
  5. 5. Goals for Keyword Research • Site Structure • Money Terms • Content Ideas • Orphaned Keywords – Term(s) without a Targeted Page • Orphaned Pages – Targed Page(s) without a Keyword
  6. 6. Build a List Build a Master Keyword List
  7. 7. Keyword History - SEMRush Find keywords you lost in the past and get them back.
  8. 8. Competitive Data - SEMRush Don’t forget to enter in your competitor’s sites to see what they’re doing.
  9. 9. Find Ideas and Money Terms Filter keywords and find keywords that you rank in the top 20.
  10. 10. Find Ideas and Money Terms • Using Analytics Search • Regex Filter Using: – (who|what|when|why|where|how|?)
  11. 11. Find Ideas and Money Terms • Put competition, social sites and/or any industry related site into Google K/W Planner: • More Ideas on: http://www.advancedwebranking.com/blog/google- didnt-want-us-to-use-the-keyword-planner-this-way/
  12. 12. Find Ideas and Money Terms • Use FAQ, Social Media to Cull Ideas/Topics:
  13. 13. Tracking – Advanced Web Ranking • Accurate Ranking Data • Unlimited Keywords – May Need Proxy Servers • Additional Monitoring Tools • Analytics Integration • Extremely Affordable • Hands down the best rank tracking software out there
  14. 14. Get it Free http://www.advancedwebranking.com/special-offers.html • Lifetime License w/ 1 Year Updates • Write a Blog Post
  15. 15. Site Audits
  16. 16. Fundamentals • Establish a Baseline • Don’t rely just on Tools. Manually check: – Usability / User Experience – Accessibility – Compatibility – Structure • Competition • Formulate a Strategy
  17. 17. Data Gathering • Screaming Frog • Google Webmaster Tools • Moz • RavenTools
  18. 18. Use a Checklist • bit.ly/audit-checklist.
  19. 19. Link Research
  20. 20. Tools • Link Research Tools (LRT) – Strategy – Penalties – Missing Links – Competitive Link Building – 15+ Link Tools • Other Tools: – Majestic SEO (Deep dive of links) – Open Site Explorer (Quick and easy)
  21. 21. Quick Link Profile Link Profiles allows you to create baselines, assess the landscape and judge your competition.
  22. 22. Easy Competitive Link Building - LRT • Broken Pages on Your Site that has Links • Links that your competitors have that you don’t • Common Links shared between competitors • Find Where Your Competitors are Linking • Link Prospecting Tool • Find Best Pages to Get a Link From on a Site
  23. 23. Identify Bad Links - LRT
  24. 24. Local Citations • WhiteSpark Local Citation Finder
  25. 25. Local Citations • Getlisted.org • UBL.org • Yext.com
  26. 26. Content
  27. 27. Content Optimization • Moz • RavenTools • Copyscape
  28. 28. Content Optimization - Moz
  29. 29. Content Optimization - RavenTools
  30. 30. User Experience • User Behavior: Lucky Orange • Split Testing: Analytics • Readability: Flesch Score • User Testing: Minions | 4qsurvey.com • Scanible: – Headlines – Lists – Pictures
  31. 31. Campaign Management
  32. 32. RavenTools • Tracks Link Building Efforts • Baselines • Tasks • Documentation
  33. 33. Top Picks on a Budget • MajesticSEO: $50 / mo • Moz/RavenTools: $99 / mo • SEMRush: $70 / mo • Honorable Mentions: – Link Research Tools - $129 / mo – Advanced Web Rankings: “Free” | $99 (one time) – Whitespark Local Citation Finder: $20 / mo – Screaming Frog - $99 (one time)
  34. 34. Takeaways • Don’t rely on tools for everything • Do use tools on Competitors when you can. • Do find other creative ways to use the tools. • Do experiments and let data drive decisions.
  35. 35. Minh Nguyen minh.nguyen@wrightimc.com linkedin.com/in/MinhSNguyen
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