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Using Google Advanced
      Search Commands for
       Product Sourcing &
       Finding Customers
                           Steve Kuntz
                E-mail: skuntz1@mindspring.com
                   Twitter @pokersteve786

               Presentation is located at

http://www.slideshare.net/pokersteve786/ebay-search
               Spreadsheet companion document at
 http://files.meetup.com/194036/ebay_power_keywords_v2.xls
                                                        1
What We Will Cover

1.   Discovering your ebay niche keywords
2.   Basic Search Match Types/Google
     Advanced Search Operators
3.   Search Examples for Finding Vendors
4.   Reverse Engineering ebay Listing
     Photos
5.   Finding Like Minded Potential Customers
                                 2
Ebay Powerseller




               3
Should have named presentation


How to Find Stuff and Like
Minded Potentail Customers
          Online!


                       4
Let’s Dive Right In!




                  5
6
Brain Storming ebay Niche
               Keywords
Take a few minutes to
brain storm your niche




                           7
Example: I Sell China Items
 Some Keywords may be
  –   China Dinnerware
  –   Antique China Dishes
  –   China Glassware
  –   Decorative Plates
  –   Vintage China Dishes
  –   Hand painted China plates



                                  8
Additional Tools to Help
Google
Suggest
Ubersuggest
Ebay search




                         9
Google Suggest
 china dishes




                 10
Ubersuggest.Org
  china dishes




                  11
Ebay search
china dishes




               12
13
Basic Search Match Types

       Broad

      “Phrase”

       [Exact]


                   14
Broad Match Search
Mickey Mouse Collectibles


                 3,420,000 Results




                        15
Broad Match Search
Mickey Mouse Collectibles

These words



   Mickey Mouse Collectibles


              In any order



                             16
Broad Match Search
Mickey Mouse Collectibles
                         Synonyms of
These words              these words


   Mickey Mouse Collectibles


              In any order



                                 17
Broad Match Search
Mickey Mouse Collectibles
                          Synonyms of
 These words              these words


Blue +   Mickey Mouse Collectibles      + old



               In any order



                                  18
Phrase Match Search
“Mickey Mouse Collectibles”

                 22,700 Results




                           19
Phrase Match Search
“Mickey Mouse Collectibles”
 Only these
   words


   “Mickey Mouse Collectibles”


              Only in this
                order


                             20
Phrase Match Search
 “Mickey Mouse Collectibles”
    Only these
      words


Blue +   “Mickey Mouse Collectibles”   + old



                 Only in this
                   order


                                21
Exact Match Search
[Mickey Mouse Collectibles]

    Used in Google Adwords



   [Mickey Mouse Collectibles]




                             22
Webpage URL/Title/Text
    Components




                   23
URL
www.collectorsweekly.com/animals/mickey-mouse




                                  24
Title Tag
Mickey Mouse Collectibles - Collector
  Information | Collectors Weekly




                             25
Text




       26
You Ready for the Advanced Stuff?




                         27
So What are Advanced Search
          Operators?

 Additional search parameters that give the
 web searcher the ability to narrow their
 searches by a series of different filters.

 Lets you hyper focus on search terms!




                                   28
A Few Google Advanced Search
                Operators
   ~Keyword
     – Find Keyword and Synonyms of Keyword
         Example ~vintage
   Filetype:
     – Find documents only containing filetype listed
     – Example "vintage clothes" filetype:xls
     –         "vintage clothes" -filetype:pdf
     – Some of the types are pdf,html,txt,xls,ppt,doc

   Boolean connectors like AND, OR are case
    sensitive. They must be upper case.
     – Example vintage (clothes OR ornaments)

                                         29
   Wildcard search
    – Example Christopher Columbus discovered *

   Ranges
    – Example Sony TV $300..$500

   Find web pages that where indexed after/before
    certain date
    – Example "vintage clothes" after:2013-03-01
    – Example "vintage clothes" before:2013-03-01


                                            30
   Exclude specific keywords with minus operator
     – Example “vintage clothes” –ebay
       Pages with vintage clothes but not from ebay
   Site: query
     – search for information within a single website like all
       mentions of "Olympics" on the New York Times
       website.
         Example Olympics site:nytimes.com
         Also search within a specific top-level domain like .org or
          .edu or .gov or country top-level domain
         Example Olympics site:.gov
         Example Olympics site:.ca


                                                       31
 Inurl:keyword
  – Find keyword in URL of website indexed
  – Example inurl:vintage
  – Find pages with vintage in URL and clothes
    somewhere in URL, Title, Text, etc
  – Example inurl:vintage clothes




                                    32
 allinurl:keywords
  – Find all keywords in URL of website indexed
  – Example allinurl:vintage clothes




                                    33
 Intitle:keyword
  – Find keyword in Title Tag of website indexed
  – Example intitle:vintage
  – Find pages with vintage in Title Tag and
    clothes somewhere in URL, Title, Text, etc
  – Example intitle:vintage clothes




                                     34
 allintitle:keywords
  – Find keywords in Title Tag of website indexed
  – Example allintitle:vintage clothes




                                     35
 Intext:keyword
  – Find keyword in text of website indexed
  – Example intext:vintage
  – Find pages with vintage in Text and clothes
    somewhere in URL, Title, Text, etc
  – Example intext:vintage clothes




                                     36
 allintext:keywords
  – Find keywords in text of website indexed
  – Example allintext:vintage clothes




                                     37
Let’s find some stuff!




                   38
~vintage




           39
~vintage




           40
"vintage clothes" filetype:pdf




                       41
vintage (clothes OR ornaments)




                      42
christopher columbus discovered *




                         43
texas land auctions site:.gov




                      44
inurl:Memorabilia wholesale -alibaba




                          45
intitle:spider man comics clearance
            -ebay -amazon




                          46
allintext:barry manilow memorabilia
                -ebay




                          47
www.google.com/advanced_search




                      48
40+ Power Search Phrases




                   49
50
A Power Search Phrase
Spreadsheet is included with this
        presentation




                         51
Spreadsheet is located at

http://files.meetup.com/194036/ebay_power_keywords_v2.xls




                                           52
Reverse Engineering ebay Photos




                       53
Research Ebay Listing Photos


                In Firefox right click
                Copy image location




                             54
Google Reverse Image Search
      images.google.com



Click on Camera
and Paste URL




                       55
Image from website
www.megawatchstore.com


                                           Click on Search icon




 Always pay attention to website URL may be a
 potential vendor you can use as source for product




                                             56
Results Show Web Sites with
       Similar Images




                      57
Finding Like Minded Potential
         Customers




                       58
realtime powered by bitly
                Website rt.ly




Realtime (URL is rt.ly)
pulls in all posts from
“across the bitlyverse”
which allows users to
see what is being
clicked on now.


                              59
topsy.com

            Topsy is a realtime
            search engine
            powered by the
            Social Web. Topsy
            indexes and ranks
            search results
            based upon the
            most influential
            conversations
            people are having.




              60
socialmention.com




                61
62
Q&A
 Steve Kuntz
 E-mail: skuntz1@mindspring.com
 Twitter @pokersteve786
 http://www.slideshare.net/poker
 steve786/ebay-search

 Spreadsheet companion document at
  http://files.meetup.com/194036/ebay_power_keywords_v2.xls


                                               63

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Ebay search

  • 1. Using Google Advanced Search Commands for Product Sourcing & Finding Customers Steve Kuntz E-mail: skuntz1@mindspring.com Twitter @pokersteve786 Presentation is located at http://www.slideshare.net/pokersteve786/ebay-search Spreadsheet companion document at http://files.meetup.com/194036/ebay_power_keywords_v2.xls 1
  • 2. What We Will Cover 1. Discovering your ebay niche keywords 2. Basic Search Match Types/Google Advanced Search Operators 3. Search Examples for Finding Vendors 4. Reverse Engineering ebay Listing Photos 5. Finding Like Minded Potential Customers 2
  • 4. Should have named presentation How to Find Stuff and Like Minded Potentail Customers Online! 4
  • 6. 6
  • 7. Brain Storming ebay Niche Keywords Take a few minutes to brain storm your niche 7
  • 8. Example: I Sell China Items  Some Keywords may be – China Dinnerware – Antique China Dishes – China Glassware – Decorative Plates – Vintage China Dishes – Hand painted China plates 8
  • 9. Additional Tools to Help Google Suggest Ubersuggest Ebay search 9
  • 10. Google Suggest china dishes 10
  • 13. 13
  • 14. Basic Search Match Types Broad “Phrase” [Exact] 14
  • 15. Broad Match Search Mickey Mouse Collectibles 3,420,000 Results 15
  • 16. Broad Match Search Mickey Mouse Collectibles These words Mickey Mouse Collectibles In any order 16
  • 17. Broad Match Search Mickey Mouse Collectibles Synonyms of These words these words Mickey Mouse Collectibles In any order 17
  • 18. Broad Match Search Mickey Mouse Collectibles Synonyms of These words these words Blue + Mickey Mouse Collectibles + old In any order 18
  • 19. Phrase Match Search “Mickey Mouse Collectibles” 22,700 Results 19
  • 20. Phrase Match Search “Mickey Mouse Collectibles” Only these words “Mickey Mouse Collectibles” Only in this order 20
  • 21. Phrase Match Search “Mickey Mouse Collectibles” Only these words Blue + “Mickey Mouse Collectibles” + old Only in this order 21
  • 22. Exact Match Search [Mickey Mouse Collectibles] Used in Google Adwords [Mickey Mouse Collectibles] 22
  • 23. Webpage URL/Title/Text Components 23
  • 25. Title Tag Mickey Mouse Collectibles - Collector Information | Collectors Weekly 25
  • 26. Text 26
  • 27. You Ready for the Advanced Stuff? 27
  • 28. So What are Advanced Search Operators?  Additional search parameters that give the web searcher the ability to narrow their searches by a series of different filters.  Lets you hyper focus on search terms! 28
  • 29. A Few Google Advanced Search Operators  ~Keyword – Find Keyword and Synonyms of Keyword  Example ~vintage  Filetype: – Find documents only containing filetype listed – Example "vintage clothes" filetype:xls – "vintage clothes" -filetype:pdf – Some of the types are pdf,html,txt,xls,ppt,doc  Boolean connectors like AND, OR are case sensitive. They must be upper case. – Example vintage (clothes OR ornaments) 29
  • 30. Wildcard search – Example Christopher Columbus discovered *  Ranges – Example Sony TV $300..$500  Find web pages that where indexed after/before certain date – Example "vintage clothes" after:2013-03-01 – Example "vintage clothes" before:2013-03-01 30
  • 31. Exclude specific keywords with minus operator – Example “vintage clothes” –ebay Pages with vintage clothes but not from ebay  Site: query – search for information within a single website like all mentions of "Olympics" on the New York Times website.  Example Olympics site:nytimes.com  Also search within a specific top-level domain like .org or .edu or .gov or country top-level domain  Example Olympics site:.gov  Example Olympics site:.ca 31
  • 32.  Inurl:keyword – Find keyword in URL of website indexed – Example inurl:vintage – Find pages with vintage in URL and clothes somewhere in URL, Title, Text, etc – Example inurl:vintage clothes 32
  • 33.  allinurl:keywords – Find all keywords in URL of website indexed – Example allinurl:vintage clothes 33
  • 34.  Intitle:keyword – Find keyword in Title Tag of website indexed – Example intitle:vintage – Find pages with vintage in Title Tag and clothes somewhere in URL, Title, Text, etc – Example intitle:vintage clothes 34
  • 35.  allintitle:keywords – Find keywords in Title Tag of website indexed – Example allintitle:vintage clothes 35
  • 36.  Intext:keyword – Find keyword in text of website indexed – Example intext:vintage – Find pages with vintage in Text and clothes somewhere in URL, Title, Text, etc – Example intext:vintage clothes 36
  • 37.  allintext:keywords – Find keywords in text of website indexed – Example allintext:vintage clothes 37
  • 38. Let’s find some stuff! 38
  • 39. ~vintage 39
  • 40. ~vintage 40
  • 42. vintage (clothes OR ornaments) 42
  • 44. texas land auctions site:.gov 44
  • 46. intitle:spider man comics clearance -ebay -amazon 46
  • 49. 40+ Power Search Phrases 49
  • 50. 50
  • 51. A Power Search Phrase Spreadsheet is included with this presentation 51
  • 52. Spreadsheet is located at http://files.meetup.com/194036/ebay_power_keywords_v2.xls 52
  • 54. Research Ebay Listing Photos In Firefox right click Copy image location 54
  • 55. Google Reverse Image Search images.google.com Click on Camera and Paste URL 55
  • 56. Image from website www.megawatchstore.com Click on Search icon Always pay attention to website URL may be a potential vendor you can use as source for product 56
  • 57. Results Show Web Sites with Similar Images 57
  • 58. Finding Like Minded Potential Customers 58
  • 59. realtime powered by bitly Website rt.ly Realtime (URL is rt.ly) pulls in all posts from “across the bitlyverse” which allows users to see what is being clicked on now. 59
  • 60. topsy.com Topsy is a realtime search engine powered by the Social Web. Topsy indexes and ranks search results based upon the most influential conversations people are having. 60
  • 62. 62
  • 63. Q&A  Steve Kuntz  E-mail: skuntz1@mindspring.com  Twitter @pokersteve786  http://www.slideshare.net/poker steve786/ebay-search  Spreadsheet companion document at http://files.meetup.com/194036/ebay_power_keywords_v2.xls 63