Strategic Design and Planning is about building a vision for change in the market system, devising a strategy for the PMSD process, and identifying a set of facilitative activities to implement.

1. Step 3: Strategic Design
and Planning
BACK TO MAP

2. 3 Strategic Design and Planning Summary
Strategic Design and Planning is about
building a vision for change in the market
system, devising a strategy for the PMSD
process, and identifying a set of facilitative
activities to implement.
The step also introduces the three
fundamental principles of PMSD – systemic
thinking, participation and facilitation, and
describes how to put these into practise.

3. 3 Strategic Design and Planning Rationale
The Strategic Design and Planning step
will help you to:
• Build a preliminary vision
• Plan your exit before you intervene
• Identify a set of facilitative activities to
implement
• Design smart subsidies

4. 3 Strategic Design and Planning Top Tips
• Look at the market system as a whole and
understand how market actors interact with each
other – to uncover how to create deep and lasting
changes within the system
• Build a vision for change in the market system and
use this to identify strategic activities to implement
• Plan your exit as facilitator before you intervene
• Be aware of the risks of using subsidies. Be strategic
about their use
• Respond to the interests of the donor with a
proposal that assures impact, value addition, cost-
effectiveness and relevance

5. 3 Strategic Design and Planning Guidelines
Download a detailed set of notes describing
our past experiences, recommendations and
action points on how to devise an effective
strategy for the PMSD process, and identify a
set of facilitative activities to implement.
• Step 3 Guidelines – Strategic Design and Planning
• Supplementary Guidance Note: Market Systems' Three
Wheels of Change

6. 3 Strategic Design and Planning Training
Download training materials that can be used
in workshops to train practitioners in how to
conduct strategic design and planning, through
games, exercises and discussions.
• Step 3 Training Materials – Facilitator Guide
• Step 3 Training Materials – Slides

7. 3 Strategic Design and Planning Templates
Download the templates from the strategic
design and planning guidelines:
• Step 3 Template – Strategic Design and Planning

8. 3 Strategic Design and Planning Case Studies
Read case studies about our own experience of
conducting strategic design and planning:
• Transforming Livestock Markets in Zimbabwe
• Agro-Dealership Voucher Scheme in Zimbabwe

9. 3 Strategic Design and Planning Further Resources
• Coming soon!

10. 3 Strategic Design and Planning The Roadmap
1 Market System Selection
2 Preliminary Mapping and Analysis
3 Strategic Design and Planning
4 Empowering Marginalised Actors
5 Engaging Key Actors
6 Participatory Market Mapping
7 Participatory Planning
8 Facilitating Change
9 Monitoring, Evaluation and Learning
10 Communicating Evidence for Uptake