18. 25% of us have been
prompted by outdoor media
to look up more information
on their smartphone or
tablet…
Source: IAB mobile, tablet and other media
24. Display increased share of mobile spend
Other = classified, SMS and remaining formats
SOURCE: IAB / PwC Digital Adspend H1 2015
Category H1 2014
Share
Search 55%
Display 44%
Other 1%
25. Content & Native (inc. in-feed) is half of mobile
display
* Standard display includes Standard Banners, Rich Media Banners, Interstitials and MPUs. ** Remaining display formats includes music and tenancies
Introduced in 2014: Content marketing = paid for sponsorship, advertisement features, in-feed & native distribution tools
SOURCE: IAB / PwC Digital Adspend H1 2015
26. Mobile accounts for two thirds of spend in social
SOURCE: IAB / PwC Digital Adspend H1 2015
27. Content & Native (inc. in-feed) is half of mobile
display
* Standard display includes Standard Banners, Rich Media Banners, Interstitials and MPUs. ** Remaining display formats includes music and tenancies
Introduced in 2014: Content marketing = paid for sponsorship, advertisement features, in-feed & native distribution tools
SOURCE: IAB / PwC Digital Adspend H1 2015
28. Half of standard mobile display is rich media
SOURCE: IAB / PwC Digital Adspend H1 2015
2014: 44%
29.
30. Content & Native (inc. in-feed) is half of mobile
display
* Standard display includes Standard Banners, Rich Media Banners, Interstitials and MPUs. ** Remaining display formats includes music and tenancies
Introduced in 2014: Content marketing = paid for sponsorship, advertisement features, in-feed & native distribution tools
SOURCE: IAB / PwC Digital Adspend H1 2015
33. Mobile now accounts for 27% of all digital
advertising
SOURCE: IAB / PwC Digital Adspend H1 2015
27%
of total Search
39%
of total Display
2%
of total Other (incl.
Classifieds)