A pop-up shop called "Playtime Loves Japan" will take place from July 30th to August 1st in New York City to benefit earthquake relief in Japan. The shop will sell designer merchandise donated by brands like Antik Batik and Green Kids at 70% off, with all proceeds going to K.I.D.S. Japan Earthquake Relief. Visitors can also purchase limited edition posters created by French elementary students to showcase Japanese culture and support victims. K.I.D.S. is a global charity that provides aid to children in need, including victims of natural disasters like the 2011 Tohoku earthquake and tsunami in Japan.

1. LOVES JAPAN
POP UP SHOP
“PLAYTIME LOVES JAPAN” POP UP SHOP COMES TO NEW YORK JULY 30th TO AUGUST 1st
DESIGNER SAMPLE SALE OPEN TO THE PUBLIC TO BENEFIT K.I.D.S. JAPAN EARTHQUAKE RELIEF
Playtime New York, the international trade show dedicated to the universes of children, junior and maternity,
is again hosting a Pop Up Shop during the show, July 30 – August 1, 2011, at SoHo’s 82 Mercer (82 Mercer
Street between Spring and Broome Streets, 9am – 6pm, 5pm the last day). This season, entitled “Playtime
Loves Japan,” 100 percent of the proceeds will benefit K.I.D.S. (Kids in Distressed Situations) Japan Earth-
quake Relief. Merchandise, donated by the designers, will be sold at 70% off the retail price.
The shop will be open from 10am to 6pm on Saturday and Sunday, and 5pm on Monday.
Brands participating include Antik Batik, Baby Version Rock, Bensimon, Flora and Henri, Green Kids,
Hélène Cousin Bébé, Kico Kids, Le Marchand d’Etoiles, Little Marcel, Sunbird, Zef, and many more.
At the recent Playtime show in Paris, “Playtime Loves Japan,” in partnership with “Hope and Love” and “Labo
love Japon,” generated 31,492 euros in sales, with the funds going to three charities – Kids Saver, Bonyu
Kensa Network and Save the Children Japan.
Consumer access to the show will be restricted to the Pop-Up area only.
THE SMALL RED DOT POSTER COLLECTION
Visitors will have the opportunity to purchase special limited edition posters created by French first-graders
inspired by Japanese artist Minh Vo, a member of the artist collective 372 Pixels. Minh Vo decided to tell stories
about his country, his culture, his flag, to demonstrate to students the plight and drama experienced by children
in Japan after the disaster. As a result, the children of Saint Thomas Aquinas school in Toulouse, France, were in-
vited to free their imagination and compose illustrations in the colors of the country of the rising sun. Upon lear-
ning about the project, Easy Peasy designers Camille Levai and Sebastian Germès, wanted to unveil and sell the
artwork to benefit earthquake/tsunami victims. The exhibition debuted at the 10th edition of Playtime in Paris and
will also be available at the New York and Tokyo’s shows. Proceeds from the sale will also be donated to K.I.D.S.
ABOUT K.I.D.S.
K.I.D.S. is a global charity of leading retailers, manufacturers, and licensors of children’s and youth products,
in partnership with major foundations, committed to helping improve the lives of children and their families
who are ill, living in poverty, or are victims of natural disasters. K.I.D.S. pioneered a unique charity model
more than 25 years ago that today aligns hundreds of companies with more than one thousand leading local
agencies in the United States and Canada. 85% of our donations are distributed to agencies in the U.S. and
the remaining 15% to countries abroad. This alliance donates children’s clothes, books, toys, and juvenile
products… and brings hope… to children and their families at risk.
ABOUT PLAYTIME
Playtime New York offers a comprehensive international selection of today’s best collections in the children’s
and maternity marketplace. The show encompasses infant and children’s clothing, shoes and accessories,
baby gear, toys, deco/design products, childcare and maternity. The stunning venue, 82 Mercer, reflects both a
creative and commercial style, in one of New York’s trendiest neighborhoods.
To download high resolution images from the last show, please visit www.playtimenewyork.com/download/pictures
Contact Elaine Hamnett / Playtime New York Tel 212 925 6349 E-mail elaine@playtimenewyork.com