Playtime New York, the international trade show dedicated to universes of children, junior and maternity, will spotlight more than 50 creative brands at its third edition July 30 to August 1, 2011, at SoHo’s 82 Mercer (82 Mercer Street between Spring and Broome Streets). http://playtimenewyork.com

1. Playtime New York,
the international trade show
dedicated to universes of
children, junior and maternity,
will spotlight more than 50 creative brands
the international trade show dedicated to the universes
of children, junior and maternity.
at its third edition
July 30 to August 1, 2011,
at SoHo’s 82 Mercer
A unique selection (82 Mercer Street between Spring and Broome Streets).
of todAy’s best collections!
Playtime’s signature sophisticated yet
A unique selection whimsical ambiance will set the tone.
of todAy's best collections!
The three-day event will highlight several interesting trend spaces
created by American artists, exhibitions, as well as the Playtime
Loves Japan Pop Up Shop, which will benefit Kids In Distressed
Situations (K.I.D.S.) specifically for relief for children in Japan in
July 30 to August 1, 2011 the wake of the earthquake earlier this year.
82 Mercer in Soho, new york, ny As a special convenience for visitors, the show will also operate a
complimentary shuttle service between 82 Mercer and the Show
Piers (54th Street & 12th Avenue).
Exhibiting this season for the first time are Acmetees, Green
Kids, Louise Louise, Mami Kids, Mini and Maximus, Ode Kids,
Perfect Pearl, Princess Ilou, Shirin Kids, sons+daughters,
Sunbird, Tala Bee Kids, Tiksy and Timoun.
In addition, many important brands are returning to the show
this season including ketiketa, zolima, easy peasy, le marchand
d’étoiles, bensimon and many others.

2. THe Small Red dOT
SCHOKO Today, Playtime is presenting a beautiful initiative by
LOVES JAPAN POP UP SHOP Easy Peasy designers Camille Levai and Sebastian
For the Pop up shop ‘Playtime Loves Japan’, Germès – the exhibition “The Small Red Dot” – at each
Returning for the second time, but with a twist, this Japanese artist Schoko, a true magician of of its shows.
season the ‘Playtime Loves Japan’ Pop Up Shop will serve Paperland, has devised a «Garden of Wonders». Visitors The exhibition showcases illustrations created by French
double duty. Show visitors and consumers alike will have will enjoy the sweet pleasures of childhood and in the first-graders, inspired by Japanese artist Minh Vo, while
the opportunity to purchase deeply discounted goods, sky, a family of fish swims among multicolored bubbles contemplating the plight of children in Japan following the
donated by exhibitors, from one convenient store-like from the river of hope and prosperity, as in Koinobori - the earthquake earlier this year. The artwork was transfor-
environment, during the three-day event. They can also celebration of children’s day. med into posters by Easy Peasy and is available for sale in
feel good spending hard earned cash as 100% of the E-mail schokoparis@hotmail.com the Pop Up Shop with proceeds benefiting the not-for-pro-
proceeds will benefit the not-for-profit organization Kids fit organization Kids In Distressed Situations (K.I.D.S.).
In Distressed Situations (K.I.D.S.). The donation will The exhibition was launched in Paris at the 10th edition of
support relief efforts for children in Japan following the the show. It will be present at Playtime NY in July 2011
earthquake earlier this year. then move on to Tokyo in August 2011.
Consumers access to the show will be restricted to the Pop-Up area only.

3. exHibiTiOnS and SPeCial eVenTS
Playtime has always supported creativity.
For this summer edition, the theme is “Happiness”… in every shape and form !
THe SeaSOnal illUSTRaTiOn
exHibiTiOnS
Charming Belgium designer Oréli provided the colorful and fun
illustration featured on Playtime NY’s communication materials
this season, as well as for all Playtime shows in Paris and Tokyo.
Kid’S WeaR PORTRaiTS
Sophie Cuvelier and her ‘Fabulous garlands’ turns Karen Hsu offers you an enchanting break in our
the entrance of the show into a small paradise you restaurant under her hanging floral garden.
will be delighted to walk through.
Kid’s Wear magazine offers a fun diversion at the show.
Visitors can have their portrait taken as a friendly dog or
a giant bird, illustrated by Oreli, and posted at the show
and on Kid’s Wear’s blog.

4. TRendS SPaCeS
This season, our trendsetter, Julie Malait, (editor of the site thesmallers.com),
opens a gilded door for visitors, revealing her visions of happiness for the summer of 2012 in three trend spaces.
Well established or up-and-coming artists are invited to present work created especially for Playtime, in installations where art mingles with new trends.
For this new edition artists Jasmine Murrell, Florine Demosthene and Judith Fourny interpret by volume, materials and colors the season’s three trends:
“Garden of Eden” by Jasmine Murrell “Toffee Apples” by Florine Demosthene “Holding hands” by Judith Fourny
Jasmine Murrell, a Detroit native and Parsons School of Florine Demosthene graduated from Hunter College with Born in 1969 in Paris, Judith Fourny started as a young
Design graduate, has lit up the New York art scene with a Masters of Fine Arts in 2002. Even though she is techni- designer in Fashion & Design. She moved to New York
her work, which in her words «demonstrates the unsta- cally done with her schooling, Demosthene is constantly City in 1997 and learned the technique of gilding, but
ble and shifting nature of meaning and values.» Murrell learning. She spends «an inordinate amount of time Fourny never left the art world or stopped her creations
contemplates the world of Happiness with her piece «The reading, writing, and researching» before she begins to process. Now, Fourny contemplates Happiness with
Garden of Eden» an installation of a young girl sprouting shape a piece. «Holding Hands». She uses figurines of different ages and
into a tree. Although images inspire many artists, 90 percent of the ethnicities who represent brotherhood and stand up for
http://jasminemurrell.com time words are what prompt Demosthene to create. In happiness.
order to contemplate Happiness, Demosthene has made E-mail j.openartsurgery@gmail.com
candy pieces!
www.florinedemosthene.com

5. abOUT PlaYTime
Playtime New York offers a comprehensive international
selection of today’s best collections in the children’s and
maternity marketplace.
The show encompasses infant and children’s clothing, shoes
and accessories, baby gear, toys, deco/design products,
childcare and maternity.
The stunning venue, 82 Mercer, reflects both a creative and
commercial style, in one of New York’s trendiest neighbo-
rhoods. The show provides an easy-to-navigate layout and an
open booth design, which affords exhibitors the opportunity
to customize their area.
Visitors from 18 countries attended the March 2011 show.
Among the leading retailers attending in the past were Ame-
rican Eagle Outfitters, Anthropologie, Barney’s, Bergdorf
Goodman, Chasing Fireflies, Crembebe, Estella, Future
Perfect (South Korea), Isetan, The Land of Nod, Macy’s,
The Museum of Modern Art, Neiman Marcus, Nonchalant-
mom, Nordstrom, Pomme, Scoop, Sweet William, TJ Maxx,
Uncommon Goods, Yoyamart and many more.
Headquartered in Paris, France, Playtime is recognized
for excellence in the organization of trade shows and offers
the world’s largest trade show network for children’s and
maternity collections. Launched in 2006, Playtime Paris
quickly became a must-see trade show in Europe with 350
exhibitors. Playtime Tokyo debuted in 2009 and is now the
biggest children’s fashion trade show in Japan.

6. UPCOming ediTiOnS Of PlaYTime
Playtime Tokyo > August 23 thru 25, 2011
Playtime Paris > January 28-30, 2012
Playtime New York > March 5 thru 7, 2012
For more information please visit our website
www.playtimenewyork.com
To download high resolution images from the show please visit :
http://www.playtimenewyork.com/download/pictures/
COnTaCT
Elaine Hamnett / Playtime New York
Tel 212 925 6349 E-mail elaine@playtimenewyork.com