Jonathan Bailey WordCamp Dallas 2008 Presentation

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The presentation I gave at WordCamp Dallas. Video to follow.

The presentation I gave at WordCamp Dallas. Video to follow.

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Transcript

  • 1. How to Prevent, Detect and Stop Content Theft WordCamp Dallas 2008
  • 2. About Me
    • Webmaster, Author and Journalist
    • Not a Lawyer
    • Resolved 600 Cases of Plagiarism
    • Founded PlagiarismToday in 2005
    • Work as a Copyright Consultant
    • Most Frequent RickRoll Victim 2008
  • 3. What is Content Theft
    • A Misnomer
    • Copyright Infringement
    • Several Works
    • Unattributed/Unlinked
    • Anti-Creative Commons
  • 4. Why Deal With Content Theft?
    • SEO Problems
      • Duplicate Content
      • Reduced Ranking
    • Licensing Issues
    • Unfair Competition
    • Emotional Reasons
      • Mine! Mine! Mine!
  • 5. Who is Doing This?
    • Spam Bloggers
      • Automated Scraping
      • RSS Feed
      • Large Spam Networks
    • Human Plagiarists
      • Take Less Content
      • Have More Trust
  • 6. Primer on Copyright
    • Set of Exclusive Rights
      • Copy
      • Prepare Derivative Works
      • Publicly Display/Perform
    • Fixed to a Tangible Medium
    • Life Plus Seventy Years
    • Copyright Registration Optional
  • 7. Primer on Copyright
    • Fair Use
      • Purpose of the Use
      • Nature of the Copyrighted Work
      • Amount Used
      • Effect on Potential Market
    • A Defense, Not a Right
    • No Magic Rules
  • 8. Dealing With Content Theft
    • Three Pillars
      • Prevention
      • Detection
      • Cessation
    • All Three Are Important
    • No Two Strategies Are the Same
  • 9. Prevention
    • Anything Done Before Content Posted
      • Deter & Reduce Content Theft
      • Not Eliminate
    • Copyright Notice
    • Copyright Licenses
      • Creative Commons
      • Other Licensing
    • Self-Linking
  • 10. Multimedia Prevention
    • Watermarking Images
      • Balance Visibility
      • Be Creative
    • Image Hotlinking
      • Mindful of RSS Readers
    • Video/Audio Not Major Concerns
      • Yet…
  • 11. WordPress Plugins
    • Copyfeed (wordpress.org)
  • 12.  
  • 13. WordPress Plugins
    • Copyfeed (wordpress.org)
    • Digital Fingerprint Plugin (maxpower.ca)
    • Antileech (redalt.org)
  • 14.  
  • 15. WordPress Plugins
    • Copyfeed (wordpress.org)
    • Digital Fingerprint Plugin (maxpower.ca)
    • Antileech (redalt.org)
    • RSS Footer/RSS Entry Header
    • Numly Plugin (numly.com)
    • FeedBurner/FeedSmith (feedburner.com)
  • 16. Detection (Fantasy)
    • Google Alerts
      • Static/Keystone Content
  • 17.  
  • 18. Detection (Fantasy)
    • Google Alerts
      • Static/Keystone Content
    • Digital Fingerprints
      • 1mdj3j5b3rdn5n2vcu
      • Unique
    • Copyscape/Bitscan
  • 19.  
  • 20.  
  • 21. Detection (Fantasy)
    • Google Alerts
      • Static/Keystone Content
    • Digital Fingerprints
      • 1mdj3j5b3rdn5n2vcu
      • Unique
    • Copyscape/Bitscan
    • Future Companies
  • 22. Detection (Reality)
    • Idiot Spammers
      • Trackbacks/Pingbacks
      • Akismet
    • Blog Searches
    • The Dime Gets Dropped
  • 23. Cessation For Nice Guys
    • Cease and Desist Letter
      • “Stop It” Letter
      • Stock Letters Available
      • Various Tones and Requests
      • For Humans Only
  • 24. Cessation
    • DMCA Notice to Host
      • Digital Millennium Copyright Act
      • Provides Safe Harbor to Hosts
      • Offers an Easy Means for Content Removal
      • Requires a Very Specific Notice
    • Other Countries
      • Similar Laws in EU, Australia, etc.
  • 25. Cessation Part Deux
    • DMCA Notice to Search Engines
      • Google Has Special Requirements
      • Yahoo/MSN/Ask Consistent
      • Allow Up to Three Weeks for Removal
    • Counternotices
      • Very, Very, Very Rare
      • Lawsuit is Only Response
  • 26. Things Not To Do
    • Link to the Scraper
      • Scrapers Love Links
      • Almost as Much as Traffic
    • Cause a Fuss
      • Works Inconsistently
      • Legal Issues
    • Not Back up Threats
  • 27. Bottom Line
    • Content Theft is Bad
      • Mmmmkay
    • Does Not Take a Great Deal of Time
    • Does Not Require an Attorney
      • Cases Involving Fair Use
      • Cases Considering Lawsuit
    • Does Not Require Me Either
  • 28. Wrapping Up
    • Brief Overview
    • Find Out More
      • PlagiarismToday (http://plagiarismtoday.com)
      • Blog Herald (http://blogherald.com)
      • Copyright 2.0 Show (http://copyright20.com)
      • WordPress Podcast (http://wp-community.com)