How to Prevent, Detect and Stop Content Theft WordCamp Dallas 2008
About Me <ul><li>Webmaster, Author and Journalist </li></ul><ul><li>Not a Lawyer </li></ul><ul><li>Resolved 600 Cases of P...
What is Content Theft <ul><li>A Misnomer </li></ul><ul><li>Copyright Infringement </li></ul><ul><li>Several Works </li></u...
Why Deal With Content Theft? <ul><li>SEO Problems </li></ul><ul><ul><li>Duplicate Content </li></ul></ul><ul><ul><li>Reduc...
Who is Doing This? <ul><li>Spam Bloggers </li></ul><ul><ul><li>Automated Scraping </li></ul></ul><ul><ul><li>RSS Feed </li...
Primer on Copyright <ul><li>Set of Exclusive Rights </li></ul><ul><ul><li>Copy </li></ul></ul><ul><ul><li>Prepare Derivati...
Primer on Copyright <ul><li>Fair Use </li></ul><ul><ul><li>Purpose of the Use </li></ul></ul><ul><ul><li>Nature of the Cop...
Dealing With Content Theft <ul><li>Three Pillars </li></ul><ul><ul><li>Prevention </li></ul></ul><ul><ul><li>Detection </l...
Prevention <ul><li>Anything Done Before Content Posted </li></ul><ul><ul><li>Deter & Reduce Content Theft </li></ul></ul><...
Multimedia Prevention <ul><li>Watermarking Images </li></ul><ul><ul><li>Balance Visibility </li></ul></ul><ul><ul><li>Be C...
WordPress Plugins <ul><li>Copyfeed (wordpress.org) </li></ul>
 
WordPress Plugins <ul><li>Copyfeed (wordpress.org) </li></ul><ul><li>Digital Fingerprint Plugin (maxpower.ca) </li></ul><u...
 
WordPress Plugins <ul><li>Copyfeed (wordpress.org) </li></ul><ul><li>Digital Fingerprint Plugin (maxpower.ca) </li></ul><u...
Detection (Fantasy) <ul><li>Google Alerts </li></ul><ul><ul><li>Static/Keystone Content </li></ul></ul>
 
Detection (Fantasy) <ul><li>Google Alerts </li></ul><ul><ul><li>Static/Keystone Content </li></ul></ul><ul><li>Digital Fin...
 
 
Detection (Fantasy) <ul><li>Google Alerts </li></ul><ul><ul><li>Static/Keystone Content </li></ul></ul><ul><li>Digital Fin...
Detection (Reality) <ul><li>Idiot Spammers </li></ul><ul><ul><li>Trackbacks/Pingbacks </li></ul></ul><ul><ul><li>Akismet <...
Cessation For Nice Guys <ul><li>Cease and Desist Letter </li></ul><ul><ul><li>“Stop It” Letter </li></ul></ul><ul><ul><li>...
Cessation <ul><li>DMCA Notice to Host </li></ul><ul><ul><li>Digital Millennium Copyright Act </li></ul></ul><ul><ul><li>Pr...
Cessation Part Deux <ul><li>DMCA Notice to Search Engines </li></ul><ul><ul><li>Google Has Special Requirements </li></ul>...
Things Not To Do <ul><li>Link to the Scraper </li></ul><ul><ul><li>Scrapers Love Links </li></ul></ul><ul><ul><li>Almost a...
Bottom Line <ul><li>Content Theft is Bad </li></ul><ul><ul><li>Mmmmkay </li></ul></ul><ul><li>Does Not Take a Great Deal o...
Wrapping Up <ul><li>Brief Overview </li></ul><ul><li>Find Out More </li></ul><ul><ul><li>PlagiarismToday (http://plagiaris...
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Jonathan Bailey WordCamp Dallas 2008 Presentation

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The presentation I gave at WordCamp Dallas. Video to follow.

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Jonathan Bailey WordCamp Dallas 2008 Presentation

  1. 1. How to Prevent, Detect and Stop Content Theft WordCamp Dallas 2008
  2. 2. About Me <ul><li>Webmaster, Author and Journalist </li></ul><ul><li>Not a Lawyer </li></ul><ul><li>Resolved 600 Cases of Plagiarism </li></ul><ul><li>Founded PlagiarismToday in 2005 </li></ul><ul><li>Work as a Copyright Consultant </li></ul><ul><li>Most Frequent RickRoll Victim 2008 </li></ul>
  3. 3. What is Content Theft <ul><li>A Misnomer </li></ul><ul><li>Copyright Infringement </li></ul><ul><li>Several Works </li></ul><ul><li>Unattributed/Unlinked </li></ul><ul><li>Anti-Creative Commons </li></ul>
  4. 4. Why Deal With Content Theft? <ul><li>SEO Problems </li></ul><ul><ul><li>Duplicate Content </li></ul></ul><ul><ul><li>Reduced Ranking </li></ul></ul><ul><li>Licensing Issues </li></ul><ul><li>Unfair Competition </li></ul><ul><li>Emotional Reasons </li></ul><ul><ul><li>Mine! Mine! Mine! </li></ul></ul>
  5. 5. Who is Doing This? <ul><li>Spam Bloggers </li></ul><ul><ul><li>Automated Scraping </li></ul></ul><ul><ul><li>RSS Feed </li></ul></ul><ul><ul><li>Large Spam Networks </li></ul></ul><ul><li>Human Plagiarists </li></ul><ul><ul><li>Take Less Content </li></ul></ul><ul><ul><li>Have More Trust </li></ul></ul>
  6. 6. Primer on Copyright <ul><li>Set of Exclusive Rights </li></ul><ul><ul><li>Copy </li></ul></ul><ul><ul><li>Prepare Derivative Works </li></ul></ul><ul><ul><li>Publicly Display/Perform </li></ul></ul><ul><li>Fixed to a Tangible Medium </li></ul><ul><li>Life Plus Seventy Years </li></ul><ul><li>Copyright Registration Optional </li></ul>
  7. 7. Primer on Copyright <ul><li>Fair Use </li></ul><ul><ul><li>Purpose of the Use </li></ul></ul><ul><ul><li>Nature of the Copyrighted Work </li></ul></ul><ul><ul><li>Amount Used </li></ul></ul><ul><ul><li>Effect on Potential Market </li></ul></ul><ul><li>A Defense, Not a Right </li></ul><ul><li>No Magic Rules </li></ul>
  8. 8. Dealing With Content Theft <ul><li>Three Pillars </li></ul><ul><ul><li>Prevention </li></ul></ul><ul><ul><li>Detection </li></ul></ul><ul><ul><li>Cessation </li></ul></ul><ul><li>All Three Are Important </li></ul><ul><li>No Two Strategies Are the Same </li></ul>
  9. 9. Prevention <ul><li>Anything Done Before Content Posted </li></ul><ul><ul><li>Deter & Reduce Content Theft </li></ul></ul><ul><ul><li>Not Eliminate </li></ul></ul><ul><li>Copyright Notice </li></ul><ul><li>Copyright Licenses </li></ul><ul><ul><li>Creative Commons </li></ul></ul><ul><ul><li>Other Licensing </li></ul></ul><ul><li>Self-Linking </li></ul>
  10. 10. Multimedia Prevention <ul><li>Watermarking Images </li></ul><ul><ul><li>Balance Visibility </li></ul></ul><ul><ul><li>Be Creative </li></ul></ul><ul><li>Image Hotlinking </li></ul><ul><ul><li>Mindful of RSS Readers </li></ul></ul><ul><li>Video/Audio Not Major Concerns </li></ul><ul><ul><li>Yet… </li></ul></ul>
  11. 11. WordPress Plugins <ul><li>Copyfeed (wordpress.org) </li></ul>
  12. 13. WordPress Plugins <ul><li>Copyfeed (wordpress.org) </li></ul><ul><li>Digital Fingerprint Plugin (maxpower.ca) </li></ul><ul><li>Antileech (redalt.org) </li></ul>
  13. 15. WordPress Plugins <ul><li>Copyfeed (wordpress.org) </li></ul><ul><li>Digital Fingerprint Plugin (maxpower.ca) </li></ul><ul><li>Antileech (redalt.org) </li></ul><ul><li>RSS Footer/RSS Entry Header </li></ul><ul><li>Numly Plugin (numly.com) </li></ul><ul><li>FeedBurner/FeedSmith (feedburner.com) </li></ul>
  14. 16. Detection (Fantasy) <ul><li>Google Alerts </li></ul><ul><ul><li>Static/Keystone Content </li></ul></ul>
  15. 18. Detection (Fantasy) <ul><li>Google Alerts </li></ul><ul><ul><li>Static/Keystone Content </li></ul></ul><ul><li>Digital Fingerprints </li></ul><ul><ul><li>1mdj3j5b3rdn5n2vcu </li></ul></ul><ul><ul><li>Unique </li></ul></ul><ul><li>Copyscape/Bitscan </li></ul>
  16. 21. Detection (Fantasy) <ul><li>Google Alerts </li></ul><ul><ul><li>Static/Keystone Content </li></ul></ul><ul><li>Digital Fingerprints </li></ul><ul><ul><li>1mdj3j5b3rdn5n2vcu </li></ul></ul><ul><ul><li>Unique </li></ul></ul><ul><li>Copyscape/Bitscan </li></ul><ul><li>Future Companies </li></ul>
  17. 22. Detection (Reality) <ul><li>Idiot Spammers </li></ul><ul><ul><li>Trackbacks/Pingbacks </li></ul></ul><ul><ul><li>Akismet </li></ul></ul><ul><li>Blog Searches </li></ul><ul><li>The Dime Gets Dropped </li></ul>
  18. 23. Cessation For Nice Guys <ul><li>Cease and Desist Letter </li></ul><ul><ul><li>“Stop It” Letter </li></ul></ul><ul><ul><li>Stock Letters Available </li></ul></ul><ul><ul><li>Various Tones and Requests </li></ul></ul><ul><ul><li>For Humans Only </li></ul></ul>
  19. 24. Cessation <ul><li>DMCA Notice to Host </li></ul><ul><ul><li>Digital Millennium Copyright Act </li></ul></ul><ul><ul><li>Provides Safe Harbor to Hosts </li></ul></ul><ul><ul><li>Offers an Easy Means for Content Removal </li></ul></ul><ul><ul><li>Requires a Very Specific Notice </li></ul></ul><ul><li>Other Countries </li></ul><ul><ul><li>Similar Laws in EU, Australia, etc. </li></ul></ul>
  20. 25. Cessation Part Deux <ul><li>DMCA Notice to Search Engines </li></ul><ul><ul><li>Google Has Special Requirements </li></ul></ul><ul><ul><li>Yahoo/MSN/Ask Consistent </li></ul></ul><ul><ul><li>Allow Up to Three Weeks for Removal </li></ul></ul><ul><li>Counternotices </li></ul><ul><ul><li>Very, Very, Very Rare </li></ul></ul><ul><ul><li>Lawsuit is Only Response </li></ul></ul>
  21. 26. Things Not To Do <ul><li>Link to the Scraper </li></ul><ul><ul><li>Scrapers Love Links </li></ul></ul><ul><ul><li>Almost as Much as Traffic </li></ul></ul><ul><li>Cause a Fuss </li></ul><ul><ul><li>Works Inconsistently </li></ul></ul><ul><ul><li>Legal Issues </li></ul></ul><ul><li>Not Back up Threats </li></ul>
  22. 27. Bottom Line <ul><li>Content Theft is Bad </li></ul><ul><ul><li>Mmmmkay </li></ul></ul><ul><li>Does Not Take a Great Deal of Time </li></ul><ul><li>Does Not Require an Attorney </li></ul><ul><ul><li>Cases Involving Fair Use </li></ul></ul><ul><ul><li>Cases Considering Lawsuit </li></ul></ul><ul><li>Does Not Require Me Either </li></ul>
  23. 28. Wrapping Up <ul><li>Brief Overview </li></ul><ul><li>Find Out More </li></ul><ul><ul><li>PlagiarismToday (http://plagiarismtoday.com) </li></ul></ul><ul><ul><li>Blog Herald (http://blogherald.com) </li></ul></ul><ul><ul><li>Copyright 2.0 Show (http://copyright20.com) </li></ul></ul><ul><ul><li>WordPress Podcast (http://wp-community.com) </li></ul></ul>
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