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Jonathan Bailey WordCamp Dallas 2008 Presentation
Jonathan Bailey WordCamp Dallas 2008 Presentation
Jonathan Bailey WordCamp Dallas 2008 Presentation
Jonathan Bailey WordCamp Dallas 2008 Presentation
Jonathan Bailey WordCamp Dallas 2008 Presentation
Jonathan Bailey WordCamp Dallas 2008 Presentation
Jonathan Bailey WordCamp Dallas 2008 Presentation
Jonathan Bailey WordCamp Dallas 2008 Presentation
Jonathan Bailey WordCamp Dallas 2008 Presentation
Jonathan Bailey WordCamp Dallas 2008 Presentation
Jonathan Bailey WordCamp Dallas 2008 Presentation
Jonathan Bailey WordCamp Dallas 2008 Presentation
Jonathan Bailey WordCamp Dallas 2008 Presentation
Jonathan Bailey WordCamp Dallas 2008 Presentation
Jonathan Bailey WordCamp Dallas 2008 Presentation
Jonathan Bailey WordCamp Dallas 2008 Presentation
Jonathan Bailey WordCamp Dallas 2008 Presentation
Jonathan Bailey WordCamp Dallas 2008 Presentation
Jonathan Bailey WordCamp Dallas 2008 Presentation
Jonathan Bailey WordCamp Dallas 2008 Presentation
Jonathan Bailey WordCamp Dallas 2008 Presentation
Jonathan Bailey WordCamp Dallas 2008 Presentation
Jonathan Bailey WordCamp Dallas 2008 Presentation
Jonathan Bailey WordCamp Dallas 2008 Presentation
Jonathan Bailey WordCamp Dallas 2008 Presentation
Jonathan Bailey WordCamp Dallas 2008 Presentation
Jonathan Bailey WordCamp Dallas 2008 Presentation
Jonathan Bailey WordCamp Dallas 2008 Presentation
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Jonathan Bailey WordCamp Dallas 2008 Presentation

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The presentation I gave at WordCamp Dallas. Video to follow.

The presentation I gave at WordCamp Dallas. Video to follow.

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  1. How to Prevent, Detect and Stop Content Theft WordCamp Dallas 2008
  2. About Me <ul><li>Webmaster, Author and Journalist </li></ul><ul><li>Not a Lawyer </li></ul><ul><li>Resolved 600 Cases of Plagiarism </li></ul><ul><li>Founded PlagiarismToday in 2005 </li></ul><ul><li>Work as a Copyright Consultant </li></ul><ul><li>Most Frequent RickRoll Victim 2008 </li></ul>
  3. What is Content Theft <ul><li>A Misnomer </li></ul><ul><li>Copyright Infringement </li></ul><ul><li>Several Works </li></ul><ul><li>Unattributed/Unlinked </li></ul><ul><li>Anti-Creative Commons </li></ul>
  4. Why Deal With Content Theft? <ul><li>SEO Problems </li></ul><ul><ul><li>Duplicate Content </li></ul></ul><ul><ul><li>Reduced Ranking </li></ul></ul><ul><li>Licensing Issues </li></ul><ul><li>Unfair Competition </li></ul><ul><li>Emotional Reasons </li></ul><ul><ul><li>Mine! Mine! Mine! </li></ul></ul>
  5. Who is Doing This? <ul><li>Spam Bloggers </li></ul><ul><ul><li>Automated Scraping </li></ul></ul><ul><ul><li>RSS Feed </li></ul></ul><ul><ul><li>Large Spam Networks </li></ul></ul><ul><li>Human Plagiarists </li></ul><ul><ul><li>Take Less Content </li></ul></ul><ul><ul><li>Have More Trust </li></ul></ul>
  6. Primer on Copyright <ul><li>Set of Exclusive Rights </li></ul><ul><ul><li>Copy </li></ul></ul><ul><ul><li>Prepare Derivative Works </li></ul></ul><ul><ul><li>Publicly Display/Perform </li></ul></ul><ul><li>Fixed to a Tangible Medium </li></ul><ul><li>Life Plus Seventy Years </li></ul><ul><li>Copyright Registration Optional </li></ul>
  7. Primer on Copyright <ul><li>Fair Use </li></ul><ul><ul><li>Purpose of the Use </li></ul></ul><ul><ul><li>Nature of the Copyrighted Work </li></ul></ul><ul><ul><li>Amount Used </li></ul></ul><ul><ul><li>Effect on Potential Market </li></ul></ul><ul><li>A Defense, Not a Right </li></ul><ul><li>No Magic Rules </li></ul>
  8. Dealing With Content Theft <ul><li>Three Pillars </li></ul><ul><ul><li>Prevention </li></ul></ul><ul><ul><li>Detection </li></ul></ul><ul><ul><li>Cessation </li></ul></ul><ul><li>All Three Are Important </li></ul><ul><li>No Two Strategies Are the Same </li></ul>
  9. Prevention <ul><li>Anything Done Before Content Posted </li></ul><ul><ul><li>Deter & Reduce Content Theft </li></ul></ul><ul><ul><li>Not Eliminate </li></ul></ul><ul><li>Copyright Notice </li></ul><ul><li>Copyright Licenses </li></ul><ul><ul><li>Creative Commons </li></ul></ul><ul><ul><li>Other Licensing </li></ul></ul><ul><li>Self-Linking </li></ul>
  10. Multimedia Prevention <ul><li>Watermarking Images </li></ul><ul><ul><li>Balance Visibility </li></ul></ul><ul><ul><li>Be Creative </li></ul></ul><ul><li>Image Hotlinking </li></ul><ul><ul><li>Mindful of RSS Readers </li></ul></ul><ul><li>Video/Audio Not Major Concerns </li></ul><ul><ul><li>Yet… </li></ul></ul>
  11. WordPress Plugins <ul><li>Copyfeed (wordpress.org) </li></ul>
  12.  
  13. WordPress Plugins <ul><li>Copyfeed (wordpress.org) </li></ul><ul><li>Digital Fingerprint Plugin (maxpower.ca) </li></ul><ul><li>Antileech (redalt.org) </li></ul>
  14.  
  15. WordPress Plugins <ul><li>Copyfeed (wordpress.org) </li></ul><ul><li>Digital Fingerprint Plugin (maxpower.ca) </li></ul><ul><li>Antileech (redalt.org) </li></ul><ul><li>RSS Footer/RSS Entry Header </li></ul><ul><li>Numly Plugin (numly.com) </li></ul><ul><li>FeedBurner/FeedSmith (feedburner.com) </li></ul>
  16. Detection (Fantasy) <ul><li>Google Alerts </li></ul><ul><ul><li>Static/Keystone Content </li></ul></ul>
  17.  
  18. Detection (Fantasy) <ul><li>Google Alerts </li></ul><ul><ul><li>Static/Keystone Content </li></ul></ul><ul><li>Digital Fingerprints </li></ul><ul><ul><li>1mdj3j5b3rdn5n2vcu </li></ul></ul><ul><ul><li>Unique </li></ul></ul><ul><li>Copyscape/Bitscan </li></ul>
  19.  
  20.  
  21. Detection (Fantasy) <ul><li>Google Alerts </li></ul><ul><ul><li>Static/Keystone Content </li></ul></ul><ul><li>Digital Fingerprints </li></ul><ul><ul><li>1mdj3j5b3rdn5n2vcu </li></ul></ul><ul><ul><li>Unique </li></ul></ul><ul><li>Copyscape/Bitscan </li></ul><ul><li>Future Companies </li></ul>
  22. Detection (Reality) <ul><li>Idiot Spammers </li></ul><ul><ul><li>Trackbacks/Pingbacks </li></ul></ul><ul><ul><li>Akismet </li></ul></ul><ul><li>Blog Searches </li></ul><ul><li>The Dime Gets Dropped </li></ul>
  23. Cessation For Nice Guys <ul><li>Cease and Desist Letter </li></ul><ul><ul><li>“Stop It” Letter </li></ul></ul><ul><ul><li>Stock Letters Available </li></ul></ul><ul><ul><li>Various Tones and Requests </li></ul></ul><ul><ul><li>For Humans Only </li></ul></ul>
  24. Cessation <ul><li>DMCA Notice to Host </li></ul><ul><ul><li>Digital Millennium Copyright Act </li></ul></ul><ul><ul><li>Provides Safe Harbor to Hosts </li></ul></ul><ul><ul><li>Offers an Easy Means for Content Removal </li></ul></ul><ul><ul><li>Requires a Very Specific Notice </li></ul></ul><ul><li>Other Countries </li></ul><ul><ul><li>Similar Laws in EU, Australia, etc. </li></ul></ul>
  25. Cessation Part Deux <ul><li>DMCA Notice to Search Engines </li></ul><ul><ul><li>Google Has Special Requirements </li></ul></ul><ul><ul><li>Yahoo/MSN/Ask Consistent </li></ul></ul><ul><ul><li>Allow Up to Three Weeks for Removal </li></ul></ul><ul><li>Counternotices </li></ul><ul><ul><li>Very, Very, Very Rare </li></ul></ul><ul><ul><li>Lawsuit is Only Response </li></ul></ul>
  26. Things Not To Do <ul><li>Link to the Scraper </li></ul><ul><ul><li>Scrapers Love Links </li></ul></ul><ul><ul><li>Almost as Much as Traffic </li></ul></ul><ul><li>Cause a Fuss </li></ul><ul><ul><li>Works Inconsistently </li></ul></ul><ul><ul><li>Legal Issues </li></ul></ul><ul><li>Not Back up Threats </li></ul>
  27. Bottom Line <ul><li>Content Theft is Bad </li></ul><ul><ul><li>Mmmmkay </li></ul></ul><ul><li>Does Not Take a Great Deal of Time </li></ul><ul><li>Does Not Require an Attorney </li></ul><ul><ul><li>Cases Involving Fair Use </li></ul></ul><ul><ul><li>Cases Considering Lawsuit </li></ul></ul><ul><li>Does Not Require Me Either </li></ul>
  28. Wrapping Up <ul><li>Brief Overview </li></ul><ul><li>Find Out More </li></ul><ul><ul><li>PlagiarismToday (http://plagiarismtoday.com) </li></ul></ul><ul><ul><li>Blog Herald (http://blogherald.com) </li></ul></ul><ul><ul><li>Copyright 2.0 Show (http://copyright20.com) </li></ul></ul><ul><ul><li>WordPress Podcast (http://wp-community.com) </li></ul></ul>

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