How to Prevent, Detect and Stop Content Theft WordCamp Dallas 2008

About Me Webmaster, Author and Journalist Not a Lawyer Resolved 600 Cases of Plagiarism Founded PlagiarismToday in 2005 Work as a Copyright Consultant Most Frequent RickRoll Victim 2008

Webmaster, Author and Journalist

Not a Lawyer

Resolved 600 Cases of Plagiarism

Founded PlagiarismToday in 2005

Work as a Copyright Consultant

Most Frequent RickRoll Victim 2008

What is Content Theft A Misnomer Copyright Infringement Several Works Unattributed/Unlinked Anti-Creative Commons

A Misnomer

Copyright Infringement

Several Works

Unattributed/Unlinked

Anti-Creative Commons

Why Deal With Content Theft? SEO Problems Duplicate Content Reduced Ranking Licensing Issues Unfair Competition Emotional Reasons Mine! Mine! Mine!

SEO Problems

Duplicate Content

Reduced Ranking

Licensing Issues

Unfair Competition

Emotional Reasons

Mine! Mine! Mine!

Who is Doing This? Spam Bloggers Automated Scraping RSS Feed Large Spam Networks Human Plagiarists Take Less Content Have More Trust

Spam Bloggers

Automated Scraping

RSS Feed

Large Spam Networks

Human Plagiarists

Take Less Content

Have More Trust

Primer on Copyright Set of Exclusive Rights Copy Prepare Derivative Works Publicly Display/Perform Fixed to a Tangible Medium Life Plus Seventy Years Copyright Registration Optional

Set of Exclusive Rights

Copy

Prepare Derivative Works

Publicly Display/Perform

Fixed to a Tangible Medium

Life Plus Seventy Years

Copyright Registration Optional

Primer on Copyright Fair Use Purpose of the Use Nature of the Copyrighted Work Amount Used Effect on Potential Market A Defense, Not a Right No Magic Rules

Fair Use

Purpose of the Use

Nature of the Copyrighted Work

Amount Used

Effect on Potential Market

A Defense, Not a Right

No Magic Rules

Dealing With Content Theft Three Pillars Prevention Detection Cessation All Three Are Important No Two Strategies Are the Same

Three Pillars

Prevention

Detection

Cessation

All Three Are Important

No Two Strategies Are the Same

Prevention Anything Done Before Content Posted Deter & Reduce Content Theft Not Eliminate Copyright Notice Copyright Licenses Creative Commons Other Licensing Self-Linking

Anything Done Before Content Posted

Deter & Reduce Content Theft

Not Eliminate

Copyright Notice

Copyright Licenses

Creative Commons

Other Licensing

Self-Linking

Multimedia Prevention Watermarking Images Balance Visibility Be Creative Image Hotlinking Mindful of RSS Readers Video/Audio Not Major Concerns Yet…

Watermarking Images

Balance Visibility

Be Creative

Image Hotlinking

Mindful of RSS Readers

Video/Audio Not Major Concerns

Yet…

WordPress Plugins Copyfeed (wordpress.org)

Copyfeed (wordpress.org)

WordPress Plugins Copyfeed (wordpress.org) Digital Fingerprint Plugin (maxpower.ca) Antileech (redalt.org)

Copyfeed (wordpress.org)

Digital Fingerprint Plugin (maxpower.ca)

Antileech (redalt.org)

WordPress Plugins Copyfeed (wordpress.org) Digital Fingerprint Plugin (maxpower.ca) Antileech (redalt.org) RSS Footer/RSS Entry Header Numly Plugin (numly.com) FeedBurner/FeedSmith (feedburner.com)

Copyfeed (wordpress.org)

Digital Fingerprint Plugin (maxpower.ca)

Antileech (redalt.org)

RSS Footer/RSS Entry Header

Numly Plugin (numly.com)

FeedBurner/FeedSmith (feedburner.com)

Detection (Fantasy) Google Alerts Static/Keystone Content

Google Alerts

Static/Keystone Content

Detection (Fantasy) Google Alerts Static/Keystone Content Digital Fingerprints 1mdj3j5b3rdn5n2vcu Unique Copyscape/Bitscan

Google Alerts

Static/Keystone Content

Digital Fingerprints

1mdj3j5b3rdn5n2vcu

Unique

Copyscape/Bitscan

Detection (Fantasy) Google Alerts Static/Keystone Content Digital Fingerprints 1mdj3j5b3rdn5n2vcu Unique Copyscape/Bitscan Future Companies

Google Alerts

Static/Keystone Content

Digital Fingerprints

1mdj3j5b3rdn5n2vcu

Unique

Copyscape/Bitscan

Future Companies

Detection (Reality) Idiot Spammers Trackbacks/Pingbacks Akismet Blog Searches The Dime Gets Dropped

Idiot Spammers

Trackbacks/Pingbacks

Akismet

Blog Searches

The Dime Gets Dropped

Cessation For Nice Guys Cease and Desist Letter “Stop It” Letter Stock Letters Available Various Tones and Requests For Humans Only

Cease and Desist Letter

“Stop It” Letter

Stock Letters Available

Various Tones and Requests

For Humans Only

Cessation DMCA Notice to Host Digital Millennium Copyright Act Provides Safe Harbor to Hosts Offers an Easy Means for Content Removal Requires a Very Specific Notice Other Countries Similar Laws in EU, Australia, etc.

DMCA Notice to Host

Digital Millennium Copyright Act

Provides Safe Harbor to Hosts

Offers an Easy Means for Content Removal

Requires a Very Specific Notice

Other Countries

Similar Laws in EU, Australia, etc.

Cessation Part Deux DMCA Notice to Search Engines Google Has Special Requirements Yahoo/MSN/Ask Consistent Allow Up to Three Weeks for Removal Counternotices Very, Very, Very Rare Lawsuit is Only Response

DMCA Notice to Search Engines

Google Has Special Requirements

Yahoo/MSN/Ask Consistent

Allow Up to Three Weeks for Removal

Counternotices

Very, Very, Very Rare

Lawsuit is Only Response

Things Not To Do Link to the Scraper Scrapers Love Links Almost as Much as Traffic Cause a Fuss Works Inconsistently Legal Issues Not Back up Threats

Link to the Scraper

Scrapers Love Links

Almost as Much as Traffic

Cause a Fuss

Works Inconsistently

Legal Issues

Not Back up Threats

Bottom Line Content Theft is Bad Mmmmkay Does Not Take a Great Deal of Time Does Not Require an Attorney Cases Involving Fair Use Cases Considering Lawsuit Does Not Require Me Either

Content Theft is Bad

Mmmmkay

Does Not Take a Great Deal of Time

Does Not Require an Attorney

Cases Involving Fair Use

Cases Considering Lawsuit

Does Not Require Me Either

Wrapping Up Brief Overview Find Out More PlagiarismToday (http://plagiarismtoday.com) Blog Herald (http://blogherald.com) Copyright 2.0 Show (http://copyright20.com) WordPress Podcast (http://wp-community.com)

Brief Overview

Find Out More

PlagiarismToday (http://plagiarismtoday.com)

Blog Herald (http://blogherald.com)

Copyright 2.0 Show (http://copyright20.com)

WordPress Podcast (http://wp-community.com)